Michael Evamy

"Logotype" is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. "Logotype" is truly international, and features the worlds outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, "Logotype" is an important and essential companion volume.

The logo bible, this book provides graphic designers with an indispensable reference source for logo design. More than 1,300 logos are grouped according to their basic visual form. This vast collection includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary and emerging designers. A series of short texts discuss the most recent developments in logo design, whilst indexes of client, sector and designer ensure quick access to each logo. This is the complete logo book for any graphic designer.

Logotype mini is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype mini is truly international, and features the world's outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. A must-have companion to Logo and Symbol mini.

A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest. - Michael Evamy This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition. The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers. This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design. The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition. The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us. - Michael Bierut, Pentagram