Julius Wiedermann

Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye opening while getting the message across. This guide rounds up the best commercials of recent years. Chapters are organized by subject, such as socio-political, food and beverage, cars, technology, and media, and individual entries include screenshots, art director briefings, pre-production material (such as sketches and storyboards), and a fact sheet listing technical details. This book is a must-have not only for creative professionals, but also for anyone who's interested in inventive commercials and what goes into making them. All ads featured in the book are on the included DVD.

The Illustration Now!series continually brings you groundbreaking work by the world's most exciting illustrators. A fascinating mix of established master draftsmen and neophytes, working in a vast range of techniques, Illustration Now! Vol. 4 featur es 150 illustrators from 30 countries, including information about their career paths and lists of selected exhibitions. Also included is an introduction by specialist Steven Heller on current trends in the field.

Dazzling in scale, diversity and detail, the world never ceases to open our eyes and captivate our curiosity. Ever since the earliest cave paintings, humans have looked at this Earth that is our home and endeavored to understand it. This expansive visual atlas presents the most exciting, creative and inspiring ways of explaining the world in information graphics. Divided into five chapters, the book covers the environment, technology, economics, society, and culture to reveal some of the Earth’s greatest intricacies in accessible visual form. Featuring more than 280 graphics, the collection focuses on the 21st century, but also includes historical masterpieces to put our current situation into perspective. Nigel Holmes introduces the book with an exclusive infographic of his own, whileSandra Rendgen provides an illustrated historical essay to explore how we have studied and interpreted our world over the centuries. With graphics drawn from such sources as Fortune, National Geographic, and The Guardian, this is not only a showcase of outstanding data design, but also a fascinating digest of where and how we live. The author: Sandra Rendgen studied art history and cultural studies in Berlin and Amsterdam. Her work both as an editor and in developing concepts for media installations concentrates at the interface between image culture and technology, with a particular focus on data visualization, interactive media and the history of how information is conveyed. She is the author of TASCHEN’s Information Graphics.

Original covers: The golden age of African-American music Following the success of Jazz Covers, this epic volume of groove assemblesover 500 legendary coversfrom agolden era in African-American music. Psychedelia meets Black Power, sexual liberation meets social conscience and street portraiture meets fantastical cartoon in this dazzling anthology of visualized funk and soul.Gathering both classic and rare covers, the collection celebrates each artwork's ability to capture not only a buyer's interest, but an entire musical mood. Browse through and discover the brilliant, the bold, the outlandish and the sheer beautiful designs that fans rushed to get their hands on as the likes ofMarvin Gaye, James Brown, Curtis Mayfield, Michael JacksonandPrincechanged the world with their unique and unforgettable sounds.Featuringinterviews with key industry figures, Funk & Soul Coversalso providescultural context and design analysisfor many of the chosen record covers. About the Series: Bibliotheca Universalis Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing.Bibliotheca Universalisbrings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.Bookworm s delight never bore, always excite! Text in English, French, and German

Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye opening while getting the message across. This guide rounds up the best commercials of recent years. Chapters are organized by subject, such as socio-political, food and beverage, cars, technology, and media, and individual entries include screenshots, art director briefings, pre-production material (such as sketches and storyboards), and a fact sheet listing technical details. This book is a must-have not only for creative professionals, but also for anyone who's interested in inventive commercials and what goes into making them. All ads featured in the book are on the included DVD.