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The sign of the white and blue propeller circle has signified BMW since the 1930s: sporty, dynamic, radiating brilliance, with timeless elegance and countless successes in the German touring car championships, as well as in Formula 2 and Formula 1 racing. The mention of BMW brings to mind legendary cars like the pre-war 328, the 507 from the mid-1950s, or the M1 of the late 1970s. But the name BMW also stands for attempts to lend mobility to a wide class of buyers, for example with the Isetta and the 700. In a historical overview, this book first tells the legendary history of the Bavarian automobile firm and goes back to its beginning, the traces of which are lost in the darkness of the First World War. Following this, individual models are introduced by means of articles and excellent color photography.