Kníhkupectvo PANTA RHEI na skvalitnenie služieb používa cookies podľa pravidiel, ktoré sú Vám k dispozícii v Obchodných podmienkach. Ďalším používaním stránky s uvedenými pravidlami súhlasíte.

Arden Paul: It's Not How Good You Are, It's How Good You Want To Be
Počet strán: 128
Väzba: mäkká, brožovaná
EAN: 9780714843377
Jazyk: anglický
ISBN: 978-0714843377
Dátum vydania: 1. januára 2008
Rok vydania originálu: 2003
Vydavateľstvo: Phaidon
Orig. vydavateľstvo: Phaidon
Rozmery: 1,4 cm x 12,1 cm x 17,7 cm
Hmotnosť: 0,18 kg
It's Not How Good You Are, It's How Good You Want To Be http://www.pantarhei.sk/media/catalog/product/cache/1/image/250x361/040ec09b1e35df139433887a97daa66f/i/t/it-s-not-how-good-you-are-it-s-how-good-you-want-to-be.jpg ISBN:978-0714843377
0 5 0 0

It's Not How Good You Are, It's How Good You Want To Be

Autor: Arden Paul

Dostupnosť:
Na otázku
Naša cena: 10,89 
Bežná cena: 11,58 €
Zľava 6%

Titul momentálne nemáme na sklade. Informáciu o dostupnosti dostanete na [email protected] alebo na tel. linke 0800 333 000, v pracovné dni od 8.00 - 16.00 hod.

Pri nákupe nad 25 € máte poštovné zadarmo.

O knihe: It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

Odporúčame tieto knihy

Pridaj svoj názor
Anonym
Anonym
Pridaj svoje hodnotenie