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Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service.
This exhaustive guide brings together diverse logos f
rom over 30 countries, organized into chapters by theme, such as media, retailers, events, regions, service and agencies. A full index provided at the end of the book lists each logos company, designer, and designers website. Also included is a cas
e study section, concentrating on logo application and development.
No graphic designer can do without this book, and anyone whos interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Paulin once said, In
order to come up with one good idea, you must have lots of ideas.