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Godin Seth: Purple Cow: Transform Your Business By Being Remarkable. Seth Godin
Počet strán: 140
Väzba: mäkká, brožovaná
EAN: 9780141016405
Jazyk: anglický
ISBN: 014101640X
Vydavateľstvo: Penguin Books
Purple Cow: Transform Your Business By Being Remarkable. Seth Godin http://www.pantarhei.sk/media/catalog/product/cache/1/image/250x361/040ec09b1e35df139433887a97daa66f/p/u/purple-cow-transform-your-business-by-being-remarkable-seth-godin.jpg ISBN:014101640X
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Purple Cow: Transform Your Business By Being Remarkable. Seth Godin

Autor: Godin Seth

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Naša cena: 11,75 
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O knihe: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. "Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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