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Hall Sean: This Means This This Means Th
Väzba: iná / ostatná
EAN: 9781856695213
Jazyk: anglický
Vydavateľstvo: 
This Means This This Means Th http://www.pantarhei.sk/media/catalog/product/cache/1/image/250x361/040ec09b1e35df139433887a97daa66f/t/h/this-means-this-this-means-th.jpg ISBN:
0 5 0 0

This Means This This Means Th

Autor: Hall Sean

Dostupnosť:
Na otázku
Naša cena: 31,17 
Bežná cena: 33,16 €
Zľava 6%

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O knihe: Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes themystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, thisbook provides practical examples of how meaning is made in contemporary culture.

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