Ori Brafman

Proč je často tak složité prodat zlevněné kvalitní zboží nebo ukončit nefungující vztah? Jak to, že dáme na rady někoho jen proto, že je vlivný? A proč tak snadno propadáme kouzlu lidí, kteří pro nás mohou být nebezpeční? Pokud si myslíte, že znáte své my

In the bestselling tradition of "Switch "and "Made to Stick," Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation. In "The Chaos Imperative," organizational expert and bestselling author Ori Brafman ("Sway," "The Starfish and the Spider") shows how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning and decision-making.