Els Dragt

Generations, like people, have personalities, and Millennials--the teens and twenty-something's currently making the transition into adulthood--have begun to forge theirs: confident, self-expressive, liberal, upbeat, and receptive to new ideas and ways of living. This book is a guide in Tumblr style for whoever wishes to understand this generation.

Categories: Economic Forecasting Economic Forecasting Research & Development Management How to Research Trends 22% off Share How to Research Trends : Move Beyond Trendwatching to Kickstart Innovation Paperback English By (author) Els Dragt 25,87 € 33,50 € You save 7,63 € Free delivery worldwide Available. Dispatched from the UK in 3 business days When will my order arrive? Add to basket Add to wishlist Description Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. 'How to Research Trends' is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that researching trends is a skill that combines the intuitive and the analytical. This book is written for everyone interested in human-centred innovation and for everyone interested in learning more about trend research. Trend research includes so much more than just hypes, styles and the latest gadgets. It studies change and provides an analysis of emerging shifts in people's needs and wants. These trend insights are essential during any innovation process as a foundation to create future proof concepts that improve people's quality of life. Based on a 3 step method, you will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. This book synthesises existing theories, concepts and ideas on trend research. The interviews with experts and students will guide you on your trend journey. This will help you to innovate and create change in the short and long term and execute your own trend research.

Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle. It will help you to find direction and which corners to take when you are scanning, analysing and applying the trends for any type of challenge or topic. This guide is linked to be used in combination with the book How to Research Trends by the same author. You can use it to challenge yourself or your team to 'learn-by-doing'. For easy usage, the guide follows the same structure as the book and it has the same colour coding and signage navigation. Don't just read How to Research Trends, get yourself into the action mode! The guide is not linear, it does not have to be followed step-by-step in a rigid manner. You can create your own itinerary. Use it whenever you feel you the need for guidance or inspiration.