Wang Shaoqiang

Fiesta: Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the worlds of music, cinema, design, gastronomy, culture, and art. These topics, and the freedom of creativity that come with them, allow to explore the limits of design, without the restraints that come with commercial projects. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as logos, posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T- shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination, as well as for festival organizers and anyone interested in visual culture in general and eager to learn about new trends. The events featured show that the success of a festival has a close connection to its tailor- made branding and design and that no matter what the subject of the festival is, it is essential to have a coherent identity strategy.

Motion graphics -- a digital technique that combines the language of traditional graphic design with the creative visual language of film and animation -- has become a fast growing area within the practice of graphic design. With the function of storytelling, it evokes a strong emotion and creates a connection between the message and the watcher.

Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users' needs at the same time. It's not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, positive/negative...). Today, in what is becoming a branding trend, the ability to adapt has assumed more importance given that within the diverse spectrum of current displays and formats a logo has to preserve its personality and identity in a wide range of sizes. Just like webpages, brands adapt and change their visual appearance depending on the width of display devices. For this, in some cases measurements are already taken to reduce logo details and reorganize identifiable elements to avoid losing the identity that characterizes them. In other cases, designers abandoned the old logos that no longer work well today and create more flat designs to suit today's media. This book features both trends with detailed analysis to help designers make logos that are both useful and stylish in this digital era, through examples of brands with design variants for all types of physical and digital supports in addition to the responsive adaptation of the brand in diverse display formats.

In today's highly digital environment, the pleasure of the touch, smell and weight of paper as we hold it in our hands is taking on new value. In the graphic design sector, technology is taking giant steps forward, providing designers with increasingly sophisticated tools for producing high-impact designs. In this context, print publications are becoming exclusive objects, and this means that they need designs, textures and finishes that make them especially desirable. In the future, the publications that stand the test of time will be those which we wish to preserve because they feature the beauty of handmade objects. Page Design pays tribute to the tradition of print editorial design by focusing on its outstanding contemporary value. This volume offers a panorama of contemporary trends and styles through a selection of one hundred projects of different sizes, from flyers and magazines to posters, catalogues and books. Each of the featured projects is a statement of aesthetic and conceptual principles that takes on a special power going beyond the purely visual when placed in readers' hands. Containing case studies and tips and tricks, this book is full of ideas on page layout, interaction between sections and the optimum way to convey a message. It is a perfect reference work for designers that will rekindle readers' love of books as objects with an enduring value.

In a world full of fast-paced lifestyles, constant interaction and interlinked global activities, food has become a common denominator that connects people from all around the world and new trends of restaurant interior design is building up with the times. The featured 60 international projects show the latest trends of restaurant design. Some with an industrial look, some with a lot of landscape elements coming into the interior space, some with bold color schemes and no more white walls, a wide array of possibilities open up on this field of interior design. With a descriptive text for each project, the book focuses on colour scheme, lighting, and decorative details and provides valuable inspiration and reference for professional designers, food lovers and other people related to the restaurant business.

We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling - a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, to the trademark's colour. All these components contribute to a brand's Identity and ignite consumers' passion for purchasing.

Display Art features examples of visual merchandising and window design by art directors, graphic and window designers across the globe, in an impressive selection that showcases highly creative window displays. The works included in this volume offer successful ideas concerning aspects such as lighting design, structures, custom lettering, amusing illustrations, textures, or installations made of multi-materials such as wood, steel, fabric, or rubber. In all cases, they have resulted in alluring artwork that appeals to the senses - and instincts! - of consumers and passers-by.

Delicious focuses on the visual identity of the sweetest places in the world: chocolate boutiques, bakeries and confectionaries, and coffee shops. Even though it would seem easy for these kinds of businesses to establish a connection with customers, the fiercely growing competition in this field makes it essential for shop owners and designers to shape a unique and unforgettable impression so as to create fidelity and brand awareness. This book presents brand strategies designed by international designers to catch the eye of hungry consumers.

Typography for Screen features various creative typography projects for screens in different devices and applications, such as motion graphics, webpage design, and conceptual experiments and explores typographic application in visual and information hierarchies within the digital screen envi- ronment. Exclusive interviews with designers and studios integrate different knowledge and design philosophies consti- tuting a true source of inspiration for designers and students. It includes QR codes with links to the designers' webpages showing the typefaces in use.

Urban interventions establish strong links between the social and spatial spheres of cities, giving place to interactions by which art and architecture make use of public spaces. Urban Interventions presents a rigorous selection of projects that have transformed streets, parks and derelict areas of cities all over the world into extraordinary public spaces, seeking people's involvement through a wide variety of interactive and collaborative activities. Fully illustrated in colour, the book includes installations, events and art works and offers a global and comprehensive vision of 21st century cities, as they become meeting places full of creative possibilities.

When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.

Minimalism emphasizes extreme simplicity of form. By reducing the number of graphic elements, the strength of each element is enhanced. Or, as Mies van der Rohe famously said, "Less is more." Known for their simple and unassuming rules, the Nordic and Japanese design schools are the most outstanding representatives of this trend, which is being embraced by more and more graphic designers in their fields, be it branding, editorial, communication or packaging. Simplicity collects over a hundred works by graphic designers from all over the world who apply minimalism in their works to infuse them with an elegant simplicity and a clean style. This volume aims to be an indispensable guidebook for designers who are looking for new modes of expression, and an enjoyable and engaging read for those who wish to learn more about the beauty of all things simple.

At some point in the life of a company comes a time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated, or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect that change. When that time comes, it is important to take into account several factors so as not to lose the essence of the brand, ensuring the public continues to recognize it. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at their particular solution

New Playful Data: Graphic Design and Illustration for Infographics features brilliant and illustrative infographic projects from gifted graphic designers, illustrators, artists, and even scientists. Not only do they visualize data in a tangible and memorable way through playful illustrations, but they also provide us with inspiration for balancing colors, words, and images, as well as for distinguishing between primary and secondary information when data is presented alongside pictures. The projects revealed in this volume are divided into three main categories: statistical findings, flow diagrams, and instruction and explanation. Some of the projects illustrate data acquired from rigorous and precise scientific research, while others are the product of designers' imagination and experimentation. It's time to learn to play with data!

This book presents creative and innovative packaging design examples, explaining the basic principles of packaging from different perspectives such as structure, materials, and visual design. It features a variety of classic and new packaging materials, and provides an overview on the application of these materials in packaging. A good packaging design infuses energy into the product, as well as sparking consumers' interest in exploring the product within. The publication discusses fundamental issues relating to packaging structure and showcases innovative packaging design, taking into account the main functions of packaging: protection, portability and interactivity.

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.