- Počet strán: 224
- Väzba: tvrdá
- EAN: 9783899554625
- Jazyk: anglický
- ISBN: 9783899554625
- Dátum vydania: 25. novembra 2012
- Vydavateľstvo : Gestalten Verlag
100 Visual Ideas, 1000 Great Ads
La Pommpe Joe
The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.
- Počet strán: 224
- Väzba: tvrdá
- EAN: 9783899554625
- Jazyk: anglický
- ISBN: 9783899554625
- Dátum vydania: 25. novembra 2012
- Vydavateľstvo : Gestalten Verlag
The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.
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