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John Wiley & Sons Inc.

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Attractor Factor


Vitale combines principles of spiritual self-discovery with proven marketing principles to show how anyone can live a happy life in and outside of business. This updated second edition provides worksheets, tip sheets, suggestions, and goal planning i deas, all to help readers achieve their dreams.
Vypredané
22,90 € 24,10 €

Fooling Some of the People All of the Time


Fooling Some of the People All of the Time is the gripping chronicle of the ongoing saga between author David Einhorn's hedge fund, Greenlight Capital, and Allied Capital, a leader in the private finance industry. Page by page, it delves deep inside Wall Street, showing why the $6 billion hedge fund decided to short shares of Allied Capital and how Allied responded with a Washington, D.C. - style spin-job-attacking Einhorn and disseminating half-truths and outright lies.
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16,10 € 16,95 €

Flavonoid Pharmacokinetics


Highlighting the preclinical aspects of flavonoids, including pharmacokinetics and analysis in biological samples, this book covers the methods of analysis and pharmacokinetics of flavonoids to help readers comprehend pharmacokinetic terminology, understand the large number of compounds that encompass the flavonoid family.
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103,73 € 109,19 €

Medical Biochemistry at a Glance


Offering a concise, illustrated summary of biochemistry and its relevance to clinical medicine, Medical Biochemistry at a Glance is intended for students of medicine and the biomedical sciences such as nutrition, biochemistry, sports science, medical laboratory sciences, physiotherapy, pharmacy, physiology, pharmacology, genetics and veterinary science. It also provides a succinct review and reference for medical practitioners and biomedical scientists who need quickly to refresh their knowledge of medical biochemistry. The book is designed as a revision guide for students preparing for examinations and contains topics that have been identified as 'high-yield' facts for the United States Medical Licensing Examination (USMLE), Step 1. This third edition:* Has been thoroughly revised and updated and is now in full colour throughout* Is written by the author of the hugely successful Metabolism at a Glance (ISBN 9781405107167)* Features updated and improved clinical correlates* Expands its coverage with a new section on Molecular Biology
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36,48 € 38,40 €

Understanding Media Users: Theory and Practice


Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age.
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25,75 € 27,10 €

Google Sketchup for Site Design


Google SketchUp for Site Design illustrates a holistic approach to SketchUp: how it works and more importantly, what to do with it. Filled with tutorials from front to back, the book focuses on the start and completion of projects that include rich detail and expression. Each part and chapter of the book builds on the previous chapters and tutorial. You will learn how to approach modeling site plans, buildings and site elements: from modeling each of these exterior environment elements to piecing them together to generate a singular and expressive model. The book culminates with tutorials demonstrating effective and simple ways to include grades and terrain using the Sandbox tools and how best to integrate the entire approach with AutoCAD and SketchUp. Also included are links to supplemental on-line resources such as YouTube tutorials and free tutorial and example models from 3D Warehouse. The book is useful for all SketchUp proficiency levels including beginners, hobbyists, and professionals.
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32,21 € 33,90 €

Baking Bible


Legendary baker Rose Levy Beranbaum is back with her most extensive "bible" yet. With all-new recipes for the best cakes, pies, tarts, cookies, candies, pastries, breads, and more, this magnum opus draws from Rose's passion and expertise in every category of baking. As is to be expected from the woman who's been called "the most meticulous cook who ever lived," each sumptuous recipe is truly foolproof - with detail-oriented instructions that eliminate guesswork, "plan-aheads," ingenious tips, and highlights for success. From simple everyday crowd-pleasers (Coffee Crumb Cake Muffins, Gingersnaps, Gooseberry Crisp) to show-stopping stunners (Chocolate Hazelnut Mousse Tart, Mango Bango Cheesecake, White Christmas Peppermint Cake) to bakery-style pastries developed for the home kitchen (the famous French Kouign Amann), every recipe proves that delicious perfection is within reach for any baker.
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29,40 € 30,95 €

Financial Market Analysis


The eagerly awaited second edition of this highly successful book has been greatly expanded from 400 to over 700 pages and contains new material on value at risk, speculative bubbles, volatility effects in financial markets, chaos and neural networks. Financial Market Analysis deals with the composition of financial markets and the analysis and valuation of traded securities. It describes the use of securities both in constructing and managing portfolios and in contributing to portfolio performance. Particular attention is paid to new types of investment product, different portfolio management strategies, speculation, arbitrage and risk management strategies and to financial market failure. Financial Market Analysis is an essential text for all finance-related degree courses at undergraduate, postgraduate, and MBA level. It also provides a useful source of reference for financial institutions and professionals in the financial markets.
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54,63 € 57,50 €

Following the Trend


During bull and bear markets, there is a group of hedge funds and professional traders which have been consistently outperforming traditional investment strategies for the past 30 odd years. They have shown remarkable uncorrelated performance and in the great bear market of 2008 they had record gains. These traders are highly secretive about their proprietary trading algorithms and often employ top PhDs in their research teams. Yet, it is possible to replicate their trading performance with relatively simplistic models. These traders are trend following cross asset futures managers, also known as CTAs. Many books are written about them but none explain their strategies in such detail as to enable the reader to emulate their success and create their own trend following trading business, until now. Following the Trend explains why most hopefuls fail by focusing on the wrong things, such as buy and sell rules, and teaches the truly important parts of trend following. Trading everything from the Nasdaq index and T-bills to currency crosses, platinum and live hogs, there are large gains to be made regardless of the state of the economy or stock markets. By analysing year by year trend following performance and attribution the reader will be able to build a deep understanding of what it is like to trade futures in large scale and where the real problems and opportunities lay. Written by experienced hedge fund manager Andreas Clenow, this book provides a comprehensive insight into the strategies behind the booming trend following futures industry from the perspective of a market participant. The strategies behind the success of this industry are explained in great detail, including complete trading rules and instructions for how to replicate the performance of successful hedge funds. You are in for a potentially highly profitable roller coaster ride with this hard and honest look at the positive as well as the negative sides of trend following.
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72,68 € 76,50 €

Market Sense and Nonsense


Bestselling author, Jack Schwager, challenges the assumptions at the core of investment theory and practice and exposes common investor mistakes, missteps, myths, and misreads When it comes to investment models and theories of how markets work, convenience usually trumps reality. The simple fact is that many revered investment theories and market models are flatly wrong--that is, if we insist that they work in the real world. Unfounded assumptions, erroneous theories, unrealistic models, cognitive biases, emotional foibles, and unsubstantiated beliefs all combine to lead investors astray--professionals as well as novices. In this engaging new book, Jack Schwager, bestselling author of Market Wizards and The New Market Wizards , takes aim at the most perniciously pervasive academic precepts, money management canards, market myths and investor errors. Like so many ducks in a shooting gallery, Schwager picks them off, one at a time, revealing the truth about many of the fallacious assumptions, theories, and beliefs at the core of investment theory and practice. A compilation of the most insidious, fundamental investment errors the author has observed over his long and distinguished career in the markets Brings to light the fallacies underlying many widely held academic precepts, professional money management methodologies, and investment behaviors A sobering dose of real-world insight for investment professionals and a highly readable source of information and guidance for general readers interested in investment, trading, and finance Spans both traditional and alternative investment classes, covering both basic and advanced topics As in his best-selling Market Wizard series, Schwager manages the trick of covering material that is pertinent to professionals, yet writing in a style that is clear and accessible to the layman.
Vypredané
34,15 € 35,95 €

Modern Portfolio Theory and Investment Analysis


An excellent resource for investors, Modern Portfolio Theory and Investment Analysis, 9th Edition examines the characteristics and analysis of individual securities as well as the theory and practice of optimally combining securities into portfolios. A chapter on behavioral finance is included, aimed to explore the nature of individual decision making. A chapter on forecasting expected returns, a key input to portfolio management, is also included. In addition, investors will find material on value at risk and the use of simulation to enhance their understanding of the field.
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261,25 € 275,00 €

Security Engineering 2nd Edition


The world has changed radically since the first edition of this book was published in 2001. Spammers, virus writers, phishermen, money launderers, and spies now trade busily with each other in a lively online criminal economy and as they specialize, they get better. In this indispensable, fully updated guide, Ross Anderson reveals how to build systems that stay dependable whether faced with error or malice. Here's straight talk on critical topics such as technical engineering basics, types of attack, specialized protection mechanisms, security psychology, policy, and more.
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81,70 € 86,00 €

Integrating Innovation in Architecture Design, Methods and Technology for Progressive Practice and Research


Today s design professionals are faced with challenges on all fronts. They need not only to keep in step with rapid technological changes and the current revolution in design and construction processes, but to lead the industry.
Vypredané
60,32 € 63,49 €

The Primate Origins of Human Nature


The Primate Origins of Human Nature (Volume 3 in The Foundations of Human Biology series) blends several elements from evolutionary biology as applied to primate behavioral ecology and primate psychology, classical physical anthropology and evolutionary psychology of humans.
Vypredané
175,94 € 185,20 €

Handbook of Cyanobacterial Monitoring and Cyanotoxin Analysis


A valuable handbook containing reviews, practical methods and standard operating procedures. * A valuable and practical working handbook containing introductory and specialist content that tackles a major and growing field of environmental, microbiological and ecotoxicological monitoring and analysis * Includes introductory reviews, practical analytical chapters and a comprehensive listing of almost thirty Standard Operating Procedures (SOPs) * For use in the laboratory, in academic and government institutions and industrial settings
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164,54 € 173,20 €

Crime Scene Management - Scene Specific Methods


Second edition of an established text on common procedures for the identification and processing of evidence at scenes of crime * Includes chapters on quality assurance and credibility of practices and processes * issues surrounding major and complex crime * Forensic handling of mass fatalities * Crime scene reconstruction and impact on evidence recovery processe
Vypredané
58,90 € 62,00 €