Tom Kelley
autor
The Ten Faces of Innovation
Innovation is the lifeblood of every company - the fuel that keeps an organisation going in a tough marketplace. But by its very nature it's hard to plan for, quantify and coach. In The Ten Faces of Innovation Tom Kelley explains how to do it.
Kelley, author of bestselling The Art of Innovation, reveals the strategies that his world-famous design firm IDEO uses to foster original thinking and overcome naysayers who stifle creativity. For Kelley, innovation is all about individuals and teams. He identifies ten key roles developed by IDEO that anyone can adopt in order to innovate in different situations. Ranging from 'the anthropologist' and 'the hurdler' to 'the experience architect' and 'the cross-pollinator', they are all illustrated with real corporate examples and will help you transform the way you work, and show those around you how to do the same. The result is a brilliant and applicable guide to fostering creativity and creating a culture of innovation in any workplace.
Creative Confidence
A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the 'creative types'. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative. In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world's top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems. 'Creative Confidence' is a book that will help each of us be more productive and successful in our lives and in our careers.
Vypredané
16,63 €
17,50 €
Ten Faces of Innovation
A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.
Vypredané
12,30 €
12,95 €
