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Special events either get noticed or fail. Design is the most important factor in which course an event will take. With often a very large investment and high expectations for turnout at the pressure of the design team to create a memorable visual an d aesthetic is huge. Modeled on the format and presentation of Business Graphics, this book will feature a vast collection of designs for special events from around the globe. Designing for special events such as fundraisers, trade shows and confere nces is becoming commonplace for many designers as the need to compete for attendance at these events increases.

"Designing for the Greater Good" features interviews with leading designers who do cause-related work for all kinds of organizations. A wealth of eye-catching full-colour examples include the wildly successful Lance Armstrong Livestrong campaign and other notable and memorable designs from social service campaigns and organizations around the world. Also featured is a valuable Q and A with influential designers from both government-funded and private non-profits which explores the design ideas employed, the designers' inspirations, materials, and the financial results that effective cause-related design work can achieve. Materials presented in "Designing for the Greater Good" include: logos for non-profits and cause-specific campaigns; cause-related campaign case studies; invitations for fundraisers and events; and, websites for non-profits, and posters, flyers, and marketing materials for cause-related events.