- Počet strán: 312
- Väzba: tvrdá
- EAN: 9780500515402
- Jazyk: anglický
- ISBN: 0-5005-1540-9
- Dátum vydania: 1. januára 2010
- Vydavateľstvo : Thames & Hudson
Creative Strategies
Mario Pricken
An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse.
- Počet strán: 312
- Väzba: tvrdá
- EAN: 9780500515402
- Jazyk: anglický
- ISBN: 0-5005-1540-9
- Dátum vydania: 1. januára 2010
- Vydavateľstvo : Thames & Hudson
An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse.
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