- Počet strán: 408
- Väzba: tvrdá
- EAN: 9783832795429
- Jazyk: anglický
- Dátum vydania: 1. decembra 2013
- Vydavateľstvo : teNeues
Making Aston Martin
Ulrich Bez
During his ten years at the helm, Aston Martin CEO Dr. Ulrich Bez turned a niche British car maker into a profitable global business. Not your normal corporate `how I did it`, this is a unique, lavishly illustrated blend of business case and personal memoir. The plot zooms along like a thriller - no business platitudes and all the insider details. We're with Dr. Bez as he sleeplessly awaits Bill Ford's verdict on buying out Aston Martin. We get up-close with the intense challenges of running an exclusive car manufacturer and see just how a global luxury brand is developed. A car enthusiast and engineer with a vision, Bez also shares his thoughts on the future of the automobile - and his plans for Aston Martin.
- Počet strán: 408
- Väzba: tvrdá
- EAN: 9783832795429
- Jazyk: anglický
- Dátum vydania: 1. decembra 2013
- Vydavateľstvo : teNeues
During his ten years at the helm, Aston Martin CEO Dr. Ulrich Bez turned a niche British car maker into a profitable global business. Not your normal corporate `how I did it`, this is a unique, lavishly illustrated blend of business case and personal memoir. The plot zooms along like a thriller - no business platitudes and all the insider details. We're with Dr. Bez as he sleeplessly awaits Bill Ford's verdict on buying out Aston Martin. We get up-close with the intense challenges of running an exclusive car manufacturer and see just how a global luxury brand is developed. A car enthusiast and engineer with a vision, Bez also shares his thoughts on the future of the automobile - and his plans for Aston Martin.
205 812 kníh na sklade ihneď k odoslaniu
Poštovné zadarmo pre nákupy od 20€
Rezervácie v 61 kníhkupectvách
Hodnotenia (0)
0Odporúčania
