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The Brand Gap How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview
  • Počet strán: 208
  • Väzba: mäkká, brožovaná
  • EAN: 9780321348104
  • Jazyk: anglický
  • ISBN: 0321348109
The Brand Gap How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview

The Brand Gap How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview

Marty Neumeier

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
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  • Počet strán: 208
  • Väzba: mäkká, brožovaná
  • EAN: 9780321348104
  • Jazyk: anglický
  • ISBN: 0321348109
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

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