- Počet strán: 208
- Väzba: mäkká, brožovaná
- EAN: 9780321348104
- Jazyk: anglický
- ISBN: 0321348109
- Dátum vydania: 4. augusta 2005
- Vydavateľstvo: Pearson Education
The Brand Gap How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview
Marty Neumeier
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
- Počet strán: 208
- Väzba: mäkká, brožovaná
- EAN: 9780321348104
- Jazyk: anglický
- ISBN: 0321348109
- Dátum vydania: 4. augusta 2005
- Vydavateľstvo: Pearson Education
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