Gail Anderson

Classic modern design never goes out of style: it is merely retired or subtly adapted to its given place and time. "New Modernist Type" is a collection that reveals how a graphic language of simplicity and economy has impacted contemporary design. Hundreds of modern examples by international designers are grouped into four thematic chapters: Economy, Pure and Simple; Old Modern Redux; Modern Signs and Symbols; and New, Newer, Newest. With an historical introduction putting today's tendencies in context and a reference section that includes a list of designers websites, "New Modernist Type" is a rich sourcebook of ideas for the most functional of styles.

New Ornamental Type presents a dazzling kaleidoscope of highly animated text and type samples across a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity and monuments are just a few of the creative allusions in the hundreds of dramatic and intricate examples inspired by nature, history and just about anything that is visually expressive. The book begins with a historical outline of ornament and its evolution through the major creative periods from the beginnings of the 20th century to the present. The heart of the book contains hundreds of contemporary examples from around the world, organized into three sections, each with a brief essay introducing the background, influences and outstanding aspects of the graphic works.

Virtually anything can be used to make original typography: flora, fauna, foodstuffs even mens underwear. Whats more, once you start looking, it is impossible not to see letters everywhere, in natural, artificial and urban environments. A celebration of the world of letters, The Typographic Universe features more than 300 examples of unusual letterforms, either created from non-traditional materials or found in unexpected places. From deliberate inventions aromatic alphabets made of spaghetti, soup or spices, or contorted typefaces styled out of human handprints to serendipitous and often short-lived discoveries letters formed by chemtrails in the sky, by negative spaces between trees branches and city buildings, or by cracks in plaster to fading ghost types painted on buildings in a pre-digital age, this typographic scavenger hunt will excite and inspire graphic designers, typographers and anyone who shares the current popular fascination with the wonderful world of typography.

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques.

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.

An essential resource to using contemporary typefaces for effective communication Type is the handwriting of the 21st century, lending its expressive voice to the language of all written communication. Type Speaks is the first book to explore type as a medium that conveys emotions, concepts, and ideas, filled with hundreds of new fonts available through digital foundries. Some exude joy, radiate serenity, or jangle the nerves; some sell or persuade or command or seduce. More than ever before, a great range of type choices, both conventional and unconventional, is available to graphic design professionals and nonprofessionals alike. In this new world, Type Speaks will be an essential reference for anyone crafting messages in words.