Andreas Braun

Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.”Sir Henry Royce This philosophy has ensured that Rolls-Royce Motor Cars has remained foremost in its field for more than one hundred years, with cars that continue to win both numerous industry accolades and the enduring admiration of owners and fans who appreciate them. Rolls-Royce Motor Cars: Strive for Perfection captures the unique history of the most famous automotive company in the world. Lavishly illustrated, the book celebrates the design and style of this world-renowned luxury brand by showing the most important Rolls-Royce models ever made from the Silver Ghost through to the latest Phantom and Ghost built at the home of Rolls-Royce Motor Cars in Goodwood, England. Before it can be presented to its owner, every Rolls-Royce motor car is carefully and lovingly handcrafted. This book offers a rare behind-the-scenes look at the meticulous design, engineering, and craftsmanship employed in the construction of every car that leaves Goodwood. Whether you are a dedicated collector of these iconic cars or an enthusiast who would like to learn more about the most coveted cars worldwide, this lavish book offers a look back at a century of inspired timeless car design.

In the spring of 2008, a think tank of engineers, designers, trend researchers, and financial experts met on a factory floor of BMW's parent plant in Munich to rethink mobility for a world of dwindling resources. Providing extensive insight into BMW's workshop of ideas, this volume traces the venture's design history and looks to the future of sustainable cars. Grappling with major challenges of our time--from climate change to megacities and the scarcity of resources--contributors imagine solutions taking shape through technological innovations, networked mobility, sustainability in production, and the use of renewable materials. A unique look behind the scenes, this volume opens a window onto BMW's complete development process, from initial conception to world premiere, presenting models for everything from plug-in hybrids with eucalyptus wood interiors to full-electric, self-driving cars. Replete with close-up photographs and fascinating model drawings, BMW i is a must-have for lovers of modern design and automobiles and for anyone interested in electro-mobility and sustainable technologies.