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New Ornamental Type presents a dazzling kaleidoscope of highly animated text and type samples across a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity and monuments are just a few of the creative allusions in the hundreds of dramatic and intricate examples inspired by nature, history and just about anything that is visually expressive. The book begins with a historical outline of ornament and its evolution through the major creative periods from the beginnings of the 20th century to the present. The heart of the book contains hundreds of contemporary examples from around the world, organized into three sections, each with a brief essay introducing the background, influences and outstanding aspects of the graphic works.

In this new book from one of the great authorities on graphic design, some 100 of the worlds leading graphic designers open up their private sketchbooks, giving the reader an unparalleled insight into their creative development, design philosophies and visual influences. Samples range from typographical explorations to fully fledged illustration ideas, from scrappy scribbles and eccentric handwriting to photographic collages. Contributors include such world-recognized names as Stefan Sagmeister, Christoph Niemann, Sara Fanelli, Christoph Abbrederis, Shogo Ota, Art Spiegelman, Uwe Loesch, Milton Glaser, Michael Bierut, Bruce Mau, François Chastanet and Jordi Duró. Graphic is a treasure trove of design inspiration for professionals, students or anyone engaged in the visual industries.

Bold, monumental, atmospheric, architectural letters with relief and shadow define great periods of confidence and optimism. Shadows add intrigue and spectacle to otherwise mundane words. And they're back in style. Drawn from a particularly rich period in the history of shadow type, from the 19th to the mid-20th century, this is the first compilation of popular, rare and forgotten three-dimensional letters from Germany, France, Britain, Italy and the United States, where the best examples were produced. Presented in compact form, with examples from some 300 sources compiled by the leading historian of graphic design, this lively publication, packed full of typographic ideas for any purpose, will amuse, enchant and inspire anyone aiming to impart depth to their design.

From wedding announcements to IOUs, there are hundreds perhaps thousands of scripts, some classic, others eccentric. Derived from handwriting, these are typefaces that are stylized to suggest, imply or symbolize certain traits linked to writing. Drawn from the Golden Age of scripts, from the 19th to the mid-20th century, this is the first compilation of popular, rare and forgotten scripts from Britain, Italy, France, Germany and the USA. This title is filled with examples from a broad spectrum of sources advertising, street signs, invitations, type-specimen books and personal letters. This collection is a delightful trove of long-overlooked material, and will be an invaluable sourcebook for anyone with an interest in graphic design.

100 Classic Graphic Design Journals surveys a unique collection of the most influential magazines devoted to graphic design, advertising and typography. These journals together span over 100 years of the history of print design and chart the rise of graphic design from a necessary sideline to the printing industry to an autonomous creative profession. Each magazine is generously illustrated with a large selection of spreads and covers. A descriptive text based, where possible, on interviews with editors, designers and publishers is also included for each magazine alongside comprehensively researched bibliographic material. The magazines featured cover a range of industries and eras, from advertising (Publimondial, La Pubblicita Italiana), posters (Das Plakat, Affiche) and typography (Typografische Monatsblatter, Typographica), to Art Nouveau (Bradley, His Book), Modernist design (Neue Grafik, ULM) and Post-Modern and contemporary graphics (Emigre, Its Nice That). These 100 journals offer an invaluable resource to historians and students of graphic design, and a rich seam of visual research and inspiration for graphic designers.

Virtually anything can be used to make original typography: flora, fauna, foodstuffs even mens underwear. Whats more, once you start looking, it is impossible not to see letters everywhere, in natural, artificial and urban environments. A celebration of the world of letters, The Typographic Universe features more than 300 examples of unusual letterforms, either created from non-traditional materials or found in unexpected places. From deliberate inventions aromatic alphabets made of spaghetti, soup or spices, or contorted typefaces styled out of human handprints to serendipitous and often short-lived discoveries letters formed by chemtrails in the sky, by negative spaces between trees branches and city buildings, or by cracks in plaster to fading ghost types painted on buildings in a pre-digital age, this typographic scavenger hunt will excite and inspire graphic designers, typographers and anyone who shares the current popular fascination with the wonderful world of typography.

Raw Data presents work by seventy-three of the worlds most innovative information graphics designers. Now that huge amounts of information can be gathered and processed with ever-greater speed, graphic designers and illustrators are playing a crucial role in explaining what all the collected data really means and how we can make sense of it to improve our personal and professional lives. More than just a survey of finished work, Raw Data gets behind the final image to reveal how a stack of numbers can be transformed into a beautiful image rich with meaning and explanation. Among the international practices included are those who have been leading the way in the infographics revolution (Nigel Holmes, The New York Times ), along with a new generation of designers only just emerging from university (Fernando Hernandez, Tim Hucklesby).

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

"Graphic Style Lab" is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style.Improve your awareness and sensitivity to type styles, forms, and type choices through these visual experiments, and boost your confidence in your personal and professional work."Graphic Style Lab" can be used in the classroom or independently. Go directly to any of the step-by-step exercises and create extraordinarily creative graphic design. Don't be afraid to try something different! "Graphic Style Lab" offers 50 experiments that apply the fundamental principles of graphic design in a way that is creative, fun and interactive.

Fine lines 100 illustrators to remember Drawn from TASCHEN's Illustration Now! series, this go-to catalog brings together 100 of the most successful and important illustrators around the globe. With featured artists including Istvan Banyai, Gary Baseman, Seymour Chwast, Paul Davis, Brad HollandMirko IliÄ, Anita Kunz, and Christoph Niemann, the international overview provides an invigorating record of the dynamism and diversity of the illustration scene. Each illustrator is featured with a self-portrait, samples from their portfolio, and a succinct description by Steven Heller, with a supplementary list of selected exhibitions and publications. In his introduction, Steven Heller describes the dynamic realm of illustration today and the challenging process of selection within this highly competitive and ever-moving genre. About the series: Bibliotheca Universalis-- Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.Bookworm's delight -- never bore, always excite!

This chic journal encourages people to sketch, trace and colour classic typefaces, or use the ruled and gridded pages to create their own designs, inspired by the gallery of type samples. An illustrated gallery allows them to brush up on terminology and absorb tips from the pros.

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a clever marketing tool, and a popular keepsake.Menu Design is an omnibus showcasing the best examples of this graphic art. Illustrated in vibrant color, this compact volume not only gathers an extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. Featuring both covers and interiors, the menus offer an epicurean tour and insight to more than a hundred years of dining out.An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany each piece throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history.

This visual survey of graphic design styles through the ages is an essential resource for designers, art and design students, and art lovers. With more than 700 illustrations, it is the only wide-ranging history of graphic design to be completely visual, and many readers treasure it for its amazing trove of images. This new edition has been brought up to date with a new section that encompasses trends from the last decade. Graphic Style, said Studio magazine of the first edition, "should be on the shelf of every serious designer/illustrator." This fourth edition is still indispensable.

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.

This book is an introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums and publishing, to name a few. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, photography and more, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's design for the web. In addition, the authors have invited pre-eminent international art directors to talk about their roles and to create and art direct sections of the book as part of that discussion, resulting in a impressive and enlightening diversity of perspectives and impressive variety of design approaches. Clearly written and entertaining, including a glossary of handy art director sayings, an 'art director test' and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a bible to the profession.

This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).