Magnus Resch

The art world is tough, the rules are a mystery, and only the lucky few make money' - so how can galleries succeed? What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.

The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.

The must-have business guide for all artists, written by the leading specialist in the global art market Written for artists of all levels, ages and mediums the latest book from bestselling author Magnus Resch explores how artists can have a career in the field they love. He answers the most important questions including: How do I find gallery representation? How do I write an artist statement? How should I price my artworks? And what's the best Instagram strategy? Case studies are drawn from interviews with leading experts and practitioners, including artists, gallerists, and curators. It's an invaluable resource to explain the core business principles of being an artist and reveals how to make it in the art market. This must-have guide includes business advice from the art world's leading experts, such as Hans Ulrich Obrist, Jeffrey Deitch, Simon de Pury, Mera & Don Rubell, Mr. Brainwash, Oscar Murillo, Sean Scully, Peter Halley, Kenny Scharf, Lucien Smith, Lisa Schiff, Julian Schnabel, Georgina Adam, Katherine Bernhardt, Shirin Neshat, Laurie Simmons, Jordan Wolfson, Jitish Kallat, Zhang Huan, Rashid Johnson, Marilyn Minter, Raymond Pettibon and many more.