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How Innovation Works


Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine. Ridley derives these and other lessons from the lively stories of scores of innovations - from steam engines to search engines - how they started and why they succeeded or failed.
Vypredané
12,30 € 12,95 €

Viral : The Search For The Origin Of Covid-19


Understanding how Covid-19 started is more important than we know for the future of humankind. Determining whether the virus came from nature or from a lab will help us to safeguard against the next pandemic. This disease will forever punctuate modern history. It has led to the deaths of millions, sickened hundreds of millions and affected the lives of almost every person on the planet. We now know that Covid is here to stay. Genetic engineering expert Dr Alina Chan and renowned science writer Matt Ridley examine the origins of SARS-CoV-2, the virus responsible for Covid-19, using their formidable skills to scrutinise arguments and rigorously analyse the sprawling data. Viral is a fascinating account that takes in pangolins, horseshoe bats, internet sleuths and misleading scientific papers. It details the evidence and investigates hypotheses for the virus origin, chief among them a potential laboratory leak or a natural spillover. Science has made great strides over the last decades. Chan and Ridley give an insight into the proliferating pathogen research and virus hunting around the world. Whatever the source of the virus, the world needs to adopt new policies and strategies to prevent or mitigate future outbreaks. Set in the caves and mineshafts, food markets and wildlife smugglers' stores, laboratories and databases of China and elsewhere, Viral is a page-turner that reads like a detective novel and goes deeper into the deepest mystery of the day than any other work. This is the book on the search for the origin of Covid-19.
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17,58 € 18,50 €