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On China
For more than twenty years after the Communist Revolution in 1949, China and most of the western world had no diplomats in each others' capitals and no direct way to communicate. Then, in July 1971, Henry Kissinger arrived secretly in Beijing on a mission which quickly led to the reopening of relations between China and the West and changed the course of post-war history.For the past forty years, Kissinger has maintained close relations with successive generations of Chinese leaders, and has probably been more intimately connected with China at the highest level than any other western figure. This book distils his unique experience and long study of the 'Middle Kingdom', examining China's history from the classical era to the present day, and explaining why it has taken the extraordinary course that it has. The book concentrates on the decades since 1949, presenting brilliantly drawn portraits of Mao Zedong, Zhou Enlai, Deng Xiaoping and other Chinese leaders, and reproducing verbatim Kissinger's conversations with each of them. But Kissinger's eye rarely leaves the long continuum of Chinese history: he describes the essence of China's approach to diplomacy, strategy and negotiation, and the remarkable ways in which Communist-era statesmen have drawn on methods honed over millennia. At the end of the book, Kissinger reflects on these attitudes for our own era of economic interdependence and an uncertain future. On China is written with great authority, complete accessibility and with many wider reflections on statecraft and diplomacy distilled from years of experience. At a moment when the rest of the world is thinking about China more than ever before, this timely book offers insights that no other can.
The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems
Businesses need a new type of problem solving. Why? Because they are getting people wrong.
Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.
In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences—anthropology, sociology, philosophy, and psychology—The Moment of Clarity introduces a practical framework called sensemaking. Sensemaking’s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior.
This new methodology, a fundamentally different way to think about strategy, is already taking off in Fortune 100 companies around the world. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets.
Over and over again, executives say the same thing after engaging in a process of sensemaking: “Now I see it . . .” This experience—the moment of clarity—has the potential to drive the entire strategic future of your company. Isn’t it time you and your firm started getting people right?
Vypredané
30,35 €
31,95 €
Slza bohů
Třetí kniha série Odkaz Trhlinové války.
Přísně utajovaný náklad, střežený válečnými mnichy Ishapova chrámu, je přepaden piráty a bez ohledu na mocné magické ochrany málem padne do rukou jejich tajemného vůdce. Vrak lodi, na které byl přepravován, lz
e ale pomocí krondorského cechu zvedačů vraků zachránit - stačí vědět, kde jej hledat, a mít představu o skutečné ceně tajemného nákladu na jeho zatopené palubě...
Vypredané
11,67 €
12,28 €
Kleopátra
Kleopátra a világtörténelem egyik legtitokzatosabb asszonya. Palotáját elárasztotta az ónix és gránátkő csillogása, de még jobban a politikai és a szexuális intrika.
Stacy Schiff ragyogó életrajzi munkája friss és provokatív portrét rajzol Julius Caesarról és Marcus Antoniusról, de ami ennél is csodálatosabb: megismerhetjük Egyiptom utolsó királynőjének valódi arcát, aki sokkal több volt, mint a legendák csábos szépasszonya - ravasz stratéga, ügyes vitapartner, és nagyon is rátermett uralkodó.
The Designful Company How to Build a Culture of Nonstop Innovation
Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management-design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls "knowing" and "doing." Yet in today's innovation-driven marketplace, managers need to insert a middle step, called "making." Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn't exist before. The reader is challenged to consider the author's bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier's "whiteboard" series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads. Covered in THE DESIGNFUL COMPANY: - the top 10 "wicked problems" that only design can solve - a new, broader definition of design - why designing trumps deciding in an era of change - how to harness the "organic drivetrain" of value creation - how aesthetics add nuance to managing - 16 levers to transform your company - why you should bring design management inside - how to assemble an innovation metateam - how to recognize and reward talent From the back cover: The complex business problems we face today can't be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer "decide" the way forward. Today we have to "design" the way forward-or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.
Vypredané
42,74 €
44,99 €
33 Strategies of War
Brilliant distillations of the strategies of war--and the subtle social game of everyday life--by the bestselling author of "The 48 Laws of Power" and "Mastery" Robert Greene's groundbreaking guides, "The 48 Laws of Power," " The Art of Seduction," and his latest book, "Mastery," espouse profound, timeless lessons from the events of history to help readers vanquish an enemy, ensnare an unsuspecting victim, or become the greatest in your field. In "The 33 Strategies of War," Greene has crafted an important addition to this ruthless and unique series. Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, "The 33 Strategies of War" is a comprehensive guide to the subtle social game of everyday life informed by the most ingenious and effective military principles in war. Structured in Greene's trademark style, "The 33 Strategies of War" is the I-Ching of conflict, the contemporary companion to Sun Tzu's "The Art of War." Abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Shaka the Zulu to Lord Nelson, Hannibal to Ulysses S. Grant, as well as movie moguls, Samurai swordsmen, and diplomats, each of the thirty-three chapters outlines a strategy that will help you win life's wars. Learn the offensive strategies that require you to maintain the initiative and negotiate from a position of strength, or the defensive strategies designed to help you respond to dangerous situations and avoid unwinnable wars. The great warriors of battlefields and drawing rooms alike demonstrate prudence, agility, balance, and calm, and a keen understanding that the rational, resourceful, and intuitive always defeat the panicked, the uncreative, and the stupid. An indispensable book, "The 33 Strategies of War" provides all the psychological ammunition you need to overcome patterns of failure and forever gain the upper hand.
Vypredané
16,63 €
17,50 €
World Order
In World Order, Henry Kissinger - one of the leading practitioners of world diplomacy and author of On China - makes his monumental investigation into the 'tectonic plates' of global history and state relations. World Order is the summation of Henry Kissinger's thinking about history, strategy and statecraft. As if taking a perspective from far above the globe, it examines the great tectonic plates of history and the motivations of nations, explaining the attitudes that states and empires have taken to the rest of the world from the formation of Europe to our own times. Kissinger identifies four great 'world orders' in history - the European, Islamic, Chinese and American. Since the end of Charlemagne's empire, and especially since the Peace of Westphalia in 1648, Europeans have striven for balance in international affairs, first in their own continent and then globally. Islamic states have looked to their destined expansion over regions populated by unbelievers, a position exemplified today by Iran under the ayatollahs. For over 2000 years the Chinese have seen 'all under Heaven' as being tributary to the Chinese Emperor. America views itself as a 'city on a hill', a beacon to the world, whose values have universal validity. How have these attitudes evolved and how have they shaped the histories of their nations, regions, and the rest of the world? What has happened when they have come into contact with each other? How have they balanced legitimacy and power at different times? What is the condition of each in our contemporary world, and how are they shaping relations between states now? To answer these questions Henry Kissinger draws upon a lifetime's historical study and unmatched experience as a world statesman. His account is shot through with observations about how historical change takes place, how some leaders shape their times and others fail to do so, and how far states can stray from the ideas which define them. World Order is a masterpiece of narrative, analysis and portraits of great historical actors that only Henry Kissinger could have written.
Packaging Makeovers
This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design so business people and designers can choose the right strategy for their products and audiences.
Vypredané
43,83 €
46,14 €
Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship reveals the megabrand's innovative approach to business through design. Scale and agility are essential to every company's success. But large established businesses are in danger of not being able to adapt quickly enough, while even the most nimble startups fail due to their inability to scale. Tomorrow's business winners will be the ones who know how to combine the two. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. But the company is still learning. Over the last decade, it has focused on mastering how to use design to create agility - something most established businesses struggle with. In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at the company's design-led strategy for growth. Writing with Fast Company's Linda Tischler, he shows how any business can use the same approach to get to the next level. Clear and actionable, Design to Grow is a must-read for managers in large corporations as well as for entrepreneurs just getting started. David Butler is the vice president of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola's Accelerator Program designed to generate early-stage, high-growth startups. Under David's leadership, Coca-Cola has been awarded numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival among others. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum's Global Agenda Council on Design and Innovation. Linda Tischler is an award-winning editor at Fast Company magazine where she writes about the intersection of design and business. She helped launch the web's largest design site.
Vypredané
16,63 €
17,50 €
Busy
* One of Success magazine's Best Books of 2015 * It's difficult to ask anybody 'How are you?' without hearing the word 'busy' somewhere in their response. We feel overwhelmed by busyness because of the demands on our time: our inbox and our to-do list are bulging, a huge amount of people expect things from us and our organisations are trying to do more with fewer people. But it doesn't have to be that way. In reality, busyness isn't essential. Yes, there is a lot to do, but believing you're always busy because you have so much to do is both false and unhelpful. Busyness is a normal response to a world of too much, but it isn't the only response. In Busy Tony Crabbe draws on solid psychological research to address one of the great problems of modern life: we're too busy. But it isn't a time-management book. Rather than providing advice for increasing productivity and efficiency, it sets out four key strategies (corresponding to sections of the book) for thriving despite of the overload of too much: 1. Mastery - to move beyond busyness you need to regain a sense of mastery over your life.
This section shows you how to build a sense of control back into your life, take responsibility for making choices and how to set boundaries to protect you from the flood of demands and information. 2. Focus - in a world of too much, success is not about doing more at work but about making an impact. This section outlines three ways to move to a career strategy that doesn't rely on productivity alone. 3. Engagement - busyness can cause you to disengage from the people, values and activities that are important to us. This section provides you with the three keys to re-engaging with your work and life. 4. Momentum - part of the challenge to moving beyond busyness is that even if you agree you should make the change, you're too busy to find the time and energy to do anything about it. This section is dedicated to helping you make the change, creating the impetus, energy and clarity to move to a life less busy.
Vypredané
11,88 €
12,50 €
Hammel Pavol & Prúdy - Stretnutie s tichom CD
KTO: skupina PRÚDY – Pavol Hammel (sólový spev, akustická gitara), František Griglák (gitara, vokál), Tomáš Berka (Fender piano), Cyril Zeleňák (bicie nástroje), Anton Jaro (basová gitara), Ján Lauko (klavír), Karol Slavkovský (melotron), Dušan Húščava (tenorový saxofón)
ČO:
CD
01. STRETNUTIE S TICHOM
02. POKLONY
03. ĽAHKÝ KABÁT MLADOSTI
04. NA SNEHOVÝ HÁROK
05. PIESEŇ O STRATENEJ VIANOČNEJ ROZPRÁVKE
06. S ÚSMEVOM
07. PODNÁJOM
08. ZRKADLENIE
09. PIESEŇ O VTÁKOVI
10. V HLBOKEJ NOCI
11. DETSKÝ PLAČ
12. DIEVČATÁ V OBLAKOCH
Vypredané
13,29 €
13,99 €
Creative Schools: Revolutionizing Education from t
Ken Robinson is one of the world's most influential voices in education. His talk, 'How Schools Kill Creativity', is the most viewed in the history of TED and has been seen by millions of people all over the world. In Creative Schools he sets out his practical vision for how education can be transformed to enable all young people to flourish and succeed in the 21st century. In this inspiring, empowering book, Robinson argues for an end to the outmoded, industrial systems of mass schooling and proposes a highly personalized, organic approach that draws on today's unprecedented technological and professional resources to engage all students and develop their individual abilities and love of learning. Written with Robinson's trademark wit and engaging style, and filled with practical examples, anecdotes and groundbreaking research, Creative Schools highlights the people and projects that are already revolutionizing education through innovative approaches to teaching, learning and school culture. This book will inspire teachers, parents, and policymakers alike to be part of the change our children urgently need. "One of those rare books that not only inspires and brings a new sense of possibility to the goal of transforming education, but also lays out an actionable strategy...This is a global game-changer and I'm in." (Brene Brown, Ph.D., author of Daring Greatly). "Wonderful and enjoyable." (Malala Yousafzai, Nobel Prize Laureate). "A comprehensive and compelling statement of why creativity matters for everyone, what it looks like in action, and how to get there. Inspiring and so readable you will feel Sir Ken is talking directly to you." (Andy Hargreaves, author of Professional Capital). Sir Ken Robinson, PhD, is an internationally recognized leader in the development of creativity, innovation, and human potential. He advises governments, corporations, education systems, and some of the world's leading cultural organizations. The videos of his famous 2006 and 2010 talks to the prestigious TED Conference have been seen by an estimated 200 million people in over 150 countries. Lou Aronica is the author of two novels and coauthor of several works of nonfiction, including The Culture Code (with Clotaire Rapaille), The Element and Finding Your Element.
Vypredané
20,43 €
21,50 €
No Logo
If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In No Logo", Klein undertakes a journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action."
Vypredané
12,58 €
13,24 €
English Plus Level 1 - Student's Book
Brighten up your classroom with English Plus Second Edition! With 80% new content, more video, new grammar animations, puzzles, and games, it's never been so easy to capture your students' attention. You'll find the same clear structure and high level of support for mixed-ability classes. With English Plus, every student can practise at the right level for them, and achieve success. You'll find graded Workbook activities, photocopiable worksheets and tests, plus fast finisher exercises to stretch stronger learners. The extra Options lessons allow you to match the course to your students' interests. Choose from Extra Listening & Speaking, Curriculum Extra, Culture, Project, and new Song pages.
Each level consists of 8 theme-based units plus a shorter Starter unit. Centred on the Engage, Study, Activate methodology, each lesson is highly structured, building students' knowledge and confidence before culminating in a final productive exercise to enable students to personalise what they have learnt.
A strong communicative strand runs throughout the Student's Book with plenty of speaking exercises and an entire lesson dedicated to speaking and pronunciation skills.
Video is integrated into Vocabulary lessons to help students capture the target language and put it into context. Grammar Animations can be used alongside every Grammar lesson to reinforce the rule being taught and make language structures more memorable.
On-page features such as Key Phrases and Study Strategy boxes support students while developing their ability to learn independently. Fast Finisher activities throughout every unit and Options pages at the back of the Student's Book provide opportunities to expand on the core material to suit different learner types.
The Student's Book contains a Starter unit to revise basic vocabulary and grammar.
Eight teaching units; each unit has two vocabulary sections, two or more grammar presentations, and two listening and reading sections. There is practice of the four skills throughout. Each unit has a whole page devoted to speaking skills and a whole page devoted to writing skills.
Eight Review and eight Puzzles and Games sections which provide revision of all the language studied up to that point in the book.
Twenty-eight pages of English Plus Options which include:
Eight Extra listening and speaking pages to give further practice in these skills.
Six Curriculum extra pages which are linked to topics taught in other subject areas in secondary school.
Six Culture pages with topics that invite cultural comparisons.
Four Project and four Song pages which provide a further opportunity for consolidation.
Vypredané
18,99 €
19,99 €
Essentials Of Visual Communication
Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience.This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures.Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.
Vypredané
31,50 €
33,16 €
Slovensko v lete
Kniha vznikala počas spoločného putovania Silvestra Lavríka a dokumentaristu a fotografa Pavla Pekarčíka, na ktoré ich pozval Mikuláš Dzurinda minulý rok v lete, kedy počas dvoch mesiacov navštevoval atraktívne známe i menej známe lokality Slovenska
a propagoval program Obnovme si svoj dom, zameraný na obnovu historických a kultúrnych pamiatok s dôrazom na ich funkčné využitie, rozvoj regiónov a podporu turistického ruchu. Vzniklo tak rozprávanie o Slovensku, rozdelené do štyroch kapitol: Sever
Východ Stred/Juh Západ, dokumentované desiatkami fotografií.
Autor sám o svojej knihe hovorí: Ak by sme sa mali pokúsiť žánrovo zaradiť túto knižočku, je to album pohľadníc. Pohľadnice predsa patria k letu. Spredu skvelé fotografie Paľa Pekar
číka, zozadu dojmy, úvahy, postrehy, asociácie. Letné rozvažovanie. A rozhovor, ktorý mimovoľne prebiehal počas našich letných ciest. Jeho skrátený zápis je takisto v knižke.
Friends Starter
* Dual entry flexibility. Friends is a flexible 4-level course with two entry points Starter for complete beginners and Level 1 for false beginners * Variety, humour, interest. Friends involves students with a variety of different contexts including humour, fiction, real-life and cross-culture. * Consistently clear. Friends builds confidence with grammar and vocabulary taught in three clears steps presentation, comprehension and practice. * Special skills sections. Culture, Reading and Skills Corners provide lots of practice in all four skills, with particular attention to reading. Skills strategy boxes give step-by-step guidance in skills development. * Emphasis on vocabulary. Vocabulary is presented and practised in lexical sets, making it easier to learn and remember. * Support for everyone. Tests, projects, games and songs, plus a huge variety of support material provide for ALL your students' needs.
Friends Starter Activity Book
* Dual entry flexibility. Friends is a flexible 4-level course with two entry points Starter for complete beginners and Level 1 for false beginners* Variety, humour, interest. Friends involves students with a variety of different contexts including humour, fiction, real-life and cross-culture.* Consistently clear. Friends builds confidence with grammar and vocabulary taught in three clears steps presentation, comprehension and practice.* Special skills sections. Culture, Reading and Skills Corners provide lots of practice in all four skills, with particular attention to reading. Skills strategy boxes give step-by-step guidance in skills development.* Emphasis on vocabulary. Vocabulary is presented and practised in lexical sets, making it easier to learn and remember.* Support for everyone. Tests, projects, games and songs, plus a huge variety of support material provide for ALL your students' needs.
Friends Starter Students' Book
* Dual entry flexibility. Friends is a flexible 4-level course with two entry points -- Starter for complete beginners and Level 1 for false beginners * Variety, humour, interest. Friends involves students with a variety of different contexts including humour, fiction, real-life and cross-culture. * Consistently clear. Friends builds confidence with grammar and vocabulary taught in three clears steps -- presentation, comprehension and practice. * Special skills sections. Culture, Reading and Skills Corners provide lots of practice in all four skills, with particular attention to reading. Skills strategy boxes give step-by-step guidance in skills development. * Emphasis on vocabulary. Vocabulary is presented and practised in lexical sets, making it easier to learn and remember * Support for everyone. Tests, projects, games and songs, plus a huge variety of support material provide for ALL your students' needs.