Hľadanie: Freakonomics
zobraziť:
Mysli jako freak
Anotace: Změňte své myšlení a uvažujte jako freak, cvok, blázen, ujeťák, exot. Běžný pohled na svět obracely naruby už předchozí světově úspěšné knihy, Freakonomics (2005, č. Špekonomie 2006) a Superfreakonomics (2010, č. 2010), nyní přicházejí autoři s ještě revolučnějším přístupem založeným na nekonvenčním způsobu uvažování a radí, jak být v myšlení plodnější, tvořivější a racionálnější. Metoda je obecně použitelná a probíraná témata neznají hranic, od byznysu přes filantropii a sport až k politice. Tak odhalíme tajemství úspěchu Japonce, který se stal přeborníkem v pojídání hot-dogů, dozvíme se důvod, proč australský lékař spolykal dávku nebezpečných bakterií nebo proč se úspěšný podnikatel pustil do charity podporující plastické operace dětí z chudých rodin z celého světa. To vše v podmanivém a zábavném podání zkušených vypravěčů. "…politicky nekorektní a vždy tak trochu nakažlivé, jako pořádný hlt tequily…"Times Od autorů světových bestsellerů Freakonomics a Superfreakonomics
„…politicky nekorektní a vždy tak trochu nakažlivé, jako pořádný hlt tequily…“– Times
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Mysli jako freak
Změňte své myšlení a uvažujte jako freak, cvok, blázen, ujeťák, exot. Běžný pohled na svět obracely naruby už předchozí světově úspěšné knihy, Freakonomics (2005, č. Špekonomie 2006) a Superfreakonomics (2010, č. 2010), nyní přicházejí autoři s ještě revolučnějším přístupem založeným na nekonvenčním způsobu uvažování a radí, jak být v myšlení plodnější, tvořivější a racionálnější. Metoda je obecně použitelná a probíraná témata neznají hranic, od byznysu přes filantropii a sport až k politice. Tak odhalíme tajemství úspěchu Japonce, který se stal přeborníkem v pojídání hot-dogů, dozvíme se důvod, proč australský lékař spolykal dávku nebezpečných bakterií nebo proč se úspěšný podnikatel pustil do charity podporující plastické operace dětí z chudých rodin z celého světa. To vše v podmanivém a zábavném podání zkušených vypravěčů. "…politicky nekorektní a vždy tak trochu nakažlivé, jako pořádný hlt tequily…" Times Od autorů světových bestsellerů Freakonomics a Superfreakonomics.
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Business Greatest Hits
Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. This book distils and summarises all the best current thinking in business so that you can become an authority yourself - and quickly. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas accurately, explain them authoritatively to colleagues and avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. Books profiled include Nudge, Freakonomics, and Built to Last.
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Superfreakonomics skrytá ekonomie všeho
O globálním ochlazování, vlasteneckých prostitutkách a o tom, proč by si sebevra
Po čtyřech letech od vydání veleúspěšného titulu Freakonomics – Potrhlá ekonomie (česky vyšlo pod zavádějícím názvem Špekonomie) se ekonom Steven D. Levitt a žurnalista Stephen J. Dubner vrátili navazující knihou Superfreakonomics – Skrytá ekonomie všeho. Autoři se v této knize nespokojují s originální aplikací mikroekonomicko-psychologické analýzy na řadu dalších aktuálních nebo nedávných jevů a událostí, ale míří dál. Ukazují, jak lze některé zásadní problémy světa včetně například globálního oteplování eliminovat bez vynaložení obrovských nákladů jednoduše tím, že se spolehneme na tvůrčí myšlení a inovační schopnosti lidí. V Superfreakonomics se dozvíme odpovědi na zdánlivě výstřední až neslušné otázky typu „proč by si měli sebevražední atentátníci kupovat životní pojistky“, „co mají společného hurikány s infarkty a úmrtími na dálnicích“, „jaký vliv na kriminalitu má televize“ nebo „proč odjet autem z pátečního večírku bývá méně nebezpečné než jít domů pěšky“.
Lacná kniha SuperFreakonomics 2. vydanie (-90%)
Po úspechu Freakonomics jej autori čakali štyri roky, než svetu predstavili voľné pokračovanie. Autori stavajú na hlavu bežné predstavy a opäť to robia zábavne, bez ohľadu na to, či sa zaoberajú tým, prečo tak klesli ceny orálneho sexu, alebo hľadajú riešenie globálneho otepľovania.
SuperFreakonomics: Globálne ochladzovanie, vlastenecké prostitútky a životné poistky pre samovražedných atentátnikov
- Prečo by si mal samovražedný terorista kúpiť životnú poistku?
- Ako rozlíšiť dobrého lekára od zlého?
- Čo majú prostitútky spoločné so Santa Clausom?
- Môže jedenie kengúr zachrániť planétu?
Odpovede nájdete v SuperFreakonomics, kde si autori pokračovania svetového bestselleru opäť kladú nezvyčajné otázky. Knihy ekonóma Stevena D. Levitta a novinára Stephena J. Dubnera sú skrížením prenikavého uvažovania a veľkého rozprávačského talentu.
Autorská metóda sa nezmenila, tentoraz sa popri každodenných problémoch venujú aj otázkam s oveľa širším dosahom. Ukazujú, že aj tie najväčšie svetové problémy sa dajú eliminovať bez obrovských investícii, najmä ak sa uplatní tvorivé myslenie a inovácie.
Opäť píšu o netradičných témach, vrátane krvilačných slonov a bezzubých žralokov, spôsoboch ako oddialiť smrť, dobre zarobiť na vlastnom tele či skrotiť hurikány. Prekvapujúce ekonomické paralely nachádzajú medzi životom luxusných prostitútok a realitnými maklérmi, skúmajú dopad televízie na ľudské správanie a na záver v kapitole o mikroekonómii uvažujú nad štúdiou, podľa ktorej by sa mohli opice naučiť zaobchádzať s peniazmi tak ako ľudia. A ak sa pozriete na priebeh ekonomickej krízy, tak možno aj lepšie.
“Pútavé, politicky nekorektné a opojné ako veľký dúšok tequilly.”
The Times
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dostupné aj ako:
Superfreakonomics
Here at last is the long awaited sequel to the international bestselling phenomenon, Freakonomics. Steven Levitt, the original rogue economist, and Stephen Dubner have been working hard, uncovering the hidden side of even more controversial subjects, from charity to terrorism and prostitution. And with their inimitable style and wit, they will take us on another even more gripping journey of discovery.
Four years in the making, SUPERFREAKONOMICS will once again transform the way we look at the world. It reveals, among other things, why you are more likely to be killed walking drunk than driving drunk; how a prostitute is more likely to sleep with a policeman than be arrested by one; why terrorists might be easier to track down than you would imagine; how a sex change ould boost your salary; and how there really is a cheap fix for climate change.
The freakuel is even bolder, funnier and more surprising than its predecessor. With their unflinching analysis Levitt and Dubner overturn received wisdom: looking more deeply, asking more questions and, above all, thinking a little differently. Because sometimes the most superfreaky solution is the simplest.
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Think Like a Freak
From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a Freak.
The Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have learned and turned it into a readable and practical toolkit for thinking differently - thinking, that is, like a Freak. Whether you are interested in the best way to improve your odds in penalty kicks, or in major global reforms, here is a blueprint for an entirely new way to solve problems.
Along the way, you'll learn how the techniques of a Japanese hot-dog-eating champion can help you, the reason an Australian doctor swallowed a batch of dangerous bacteria, why Nigerian e-mail scammers make a point of saying they're from Nigeria, and why Van Halen's demanding tour contract banning brown M&Ms was really a safety measure. You'll learn why sometimes it's best to put away your moral compass, and smarter to think like a child. You will be given a master class in incentives-because for better or worse, incentives rule our world. And you will learn to quit before you fail, because you can't solve tomorrow's problem if you aren't willing to abandon today's dud.
Levitt and Dubner see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing-and so much fun to read.
Steven D. Levitt, a professor of economics at the University of Chicago, was awarded the John Bates Clark medal, given to the most influential American economist under the age of forty. He is also a founder of The Greatest Good, which applies Freakonomics-style thinking to business and philanthropy.
Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. He quit his first career-as an almost-rock-star-to become a writer. He has worked for The New York Times and published three non-Freakonomics books. He lives with his family in New York City.
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Think Like a Freak
The Freakonomics books have come to stand for challenging conventional wisdom; using data rather than emotion to answer questions. Now Levitt and Dubner have turned what they've learned into a readable and practical toolkit for thinking smarter, harder, and different - thinking, that is, like a Freak. Think Like a Freak offers rules like 'Put Your Moral Compass in Your Pocket,' 'The Upside of Quitting,' 'Just Because You're Great at Something Doesn't Mean You're Good at Everything,' and 'If You Have No Talent, Follow Levitt's Path to Success.'
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Think Like a Freak
The Freakonomics books have come to stand for challenging conventional wisdom; using data rather than emotion to answer questions. Now Levitt and Dubner have turned what they've learned into a readable and practical toolkit for thinking smarter, harder, and different - thinking, that is, like a Freak. Think Like a Freak offers rules like 'Put Your Moral Compass in Your Pocket,' 'The Upside of Quitting,' 'Just Because You're Great at Something Doesn't Mean You're Good at Everything,' and 'If You Have No Talent, Follow Levitt's Path to Success.'
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Secrets of the Moneylab
Sensational books like "Freakonomics" have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? And how do you make money from them? "Secrets of the Moneylab" sets out what b
usiness can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line. In his experimental lab at Hewlett-Packard, chief economist K
ay-Yut Chen is running groundbreaking research into human behaviour. He packs "Secrets of the Moneylab" with insights into the invisible forces controlling the world of business. These findings, which defy conventional wisdom and traditional economic
theory, will help you engineer your business for success.
When to Rob a Bank
Why don't flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken? Over the past decade, Steven D. Levitt and Stephen J. Dubner have published more than 8,000 blog posts on Freakonomics.com. Now the very best of this writing has been carefully curated into one volume, the perfect solution for the millions of readers who love all things Freakonomics. Discover why taller people tend to make more money; why it's so hard to predict the Kentucky Derby winner; and why it might be time for a sex tax (if not a fat tax). You'll also learn a great deal about Levitt and Dubner's own quirks and passions. Surprising and erudite, eloquent and witty, Freaks and Friends demonstrates the brilliance that has made their books an international sensation.
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Who Gets What And Why: The New Economics Of Matchmaking And Market Design
How our lives are shaped not only by the choices we make, but by the choices we have. In many parts of life - jobs, housing, medical care, education, even a date on the internet - price is not the only determinant of who gets what. So how do the other processes that influence who gets which goods, jobs, university places and partners really work? In 'Who Gets What', Nobel Prize winning economist Alvin Roth uncovers the global rules of how markets allocate, how matchmaking shapes lives, where markets exist that we may not even realise, and how everything about our biggest experiences - from getting accepted at university or living where we want - can be better understood and negotiated when one understands the design of those matching markets. The distribution of rewards is often unfair, but it's seldom as random as it seems, and Roth reveals just how much of our life takes place in marketplaces, and leads us to a new understanding of who gets what and why. For fans of 'Freakonomics' and 'Thinking Fast and Slow' this groundbreaking book sheds new light on the politics of free markets, and how many things that we choose in life also must choose us.
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Gastrophysics
A ground-breaking book by the world-leading expert in sensory science: Freakonomics for food
'Popular science at its best' - Daniel Levitin
Why do we consume 35% more food when eating with one more person, and 75% more when with three?
Why are 27% of drinks bought on aeroplanes tomato juice?
How are chefs and companies planning to transform our dining experiences, and what can we learn from their cutting-edge insights to make memorable meals at home?
These are just some of the ingredients of Gastrophysics, in which the pioneering Oxford professor Charles Spence shows how our senses link up in the most extraordinary ways, and reveals the importance of all the 'off-the-plate' elements of a meal: the weight of cutlery, the placing on the plate, the background music and much more. Whether dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we're tasting and influence what others experience. Mealtimes will genuinely never be the same again.
'Truly accessible, entertaining and informative. On every page there are ideas to set you thinking and widen your horizons' - Heston Blumenthal, OBE
'His delight in weird food facts is infectious...fascinating' - James McConnachie, Sunday Times
'Gastrophysics is packed with such tasty factual morsels that could be served up at dinner parties. If Spence can percolate all these factual morsels to the mainstream, the benefits to all of us would be obvious' - Nick Curtis, Daily Telegraph
'Spence allows people to appreciate the multisensory experience of eating' - New Yorker
'The scientist changing the way we eat' - Guardian
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Triumph of the City
Understanding the modern city and the powerful forces within it is the life's work of Harvard urban economist Edward Glaeser, who at forty is hailed as one of the world's most exciting urban thinkers. Travelling from city to city, speaking to planners and politicians across the world, he uncovers questions large and small whose answers are both counterintuitive and deeply significant. Should New Orleans be rebuilt? Why can't my nephew afford an apartment in New York? Is London the new financial capital of the world? Is my job headed to Bangalore? In Triumph of the City, Glaeser takes us around the world and into the mind of the modern city from Mumbai to Paris to Rio to Detroit to Shanghai, and to any number of points in between to reveal how cities think, why they behave in the manners that they do, and what wisdom they share with the people who inhabit them. 'A masterpiece' Steven D. Levitt, co-author of Freakonomics 'A brilliant read: persuasive and provocative' Time Out 'Replete with lightly borne learning, this is a tremendous book' Bryan Appleyard, Literary Review 'Fascinating' Sunday Telegraph 'Comprehensive, compelling and strongly recommended" Tim Harford, author of The Undercover Economist and Adapt 'A hymn to the city' Metro
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How Not to Be Wrong: The Power of Mathematical Thinking
The "Freakonomics" of math a math-world superstar unveils the hidden beauty and logic of the world and puts its power in our hands The math we learn in school can seem like a dull set of rules, laid down by the ancients and not to be questioned. In "How Not to Be Wrong," Jordan Ellenberg shows us how terribly limiting this view is: Math isn t confined to abstract incidents that never occur in real life, but rather touches everything we do the whole world is shot through with it. Math allows us to see the hidden structures underneath the messy and chaotic surface of our world. It s a science of not being wrong, hammered out by centuries of hard work and argument. Armed with the tools of mathematics, we can see through to the true meaning of information we take for granted: How early should you get to the airport? What does public opinion really represent? Why do tall parents have shorter children? Who really won Florida in 2000? And how likely are you, really, to develop cancer? "How Not to Be Wrong" presents the surprising revelations behind all of these questions and many more, using the mathematician s method of analyzing life and exposing the hard-won insights of the academic community to the layman minus the jargon. Ellenberg chases mathematical threads through a vast range of time and space, from the everyday to the cosmic, encountering, among other things, baseball, Reaganomics, daring lottery schemes, Voltaire, the replicability crisis in psychology, Italian Renaissance painting, artificial languages, the development of non-Euclidean geometry, the coming obesity apocalypse, Antonin Scalia s views on crime and punishment, the psychology of slime molds, what Facebook can and can t figure out about you, and the existence of God. Ellenberg pulls from history as well as from the latest theoretical developments to provide those not trained in math with the knowledge they need. Math, as Ellenberg says, is an atomic-powered prosthesis that you attach to your common sense, vastly multiplying its reach and strength. With the tools of mathematics in hand, you can understand the world in a deeper, more meaningful way. How Not to Be Wrong will show you how."
Introducing Economics
Brand-new INTRODUCING guide to the subject that really makes the world go round. Economics was described by the English economist Lionel Robbins in 1935 as 'the science of scarcity' but these days economics is everywhere, and it's never been more popular - as bestselling books such as Freakanomics attest. But what is economics really all about? What do the great economists think, and what can economics do for us today? David Orrell, author of Economyths, explains all in Introducing's trademark intelligent but witty stle, accompanied by brilliant illustrations from the legendary Borin van Loon.