Hľadanie: Stratení
zobraziť:
Hra Harry Potter Sagaland
Kúzelní tvorovia sa stratili v Zakázanom lese.
V hre Harry Potter Sagaland sa hráči ponoria do kúzelného sveta Harryho Pottera a ocitnú sa v Zakázanom lese. Cieľom hráčov je zistiť, pod ktorým stromom sa skrýva hľadaná bytosť. Týmto spôsobom môžete získavať karty a užiť si tak zaslúžené víťazstvo. Skvelá hra s kockami, ktorá hravou formou podporuje sústredenie a pamäť. Obsahuje: 1 hracia doska, 7 plastových stromčekov, 7 guľatých žetónov, 7 kariet, 4 hracie figúrky, 2 kocky, herný návod.
Vypredané
13,99 €
Reach
"Along with books like Grit, Mindset, Originals, and Peak, Reach takes its place on my shelf of favorite books about living more fully and effectively. I was stunned by how original and helpful it is." -Doug Stone, New York Times Best Selling Co-Author of Difficult Conversations and Thanks for the Feedback "Molinsky delivers an informative take on the subject of behavioral change. Readers will be inspired by his bumper crop of well-chosen stories about people overcoming their fear and reaching beyond the familiar. People interested in pursuing new ventures will find Molinsky's advice invaluable." -Publishers Weekly "We all have trouble reaching beyond our comfort zone, but this book shows you how. So many of our disappointments spring from our own unwillingness to stretch beyond what we feel comfortable doing. Reach will take you to the next level, where you really want to be." -Jonah Berger, PhD, New York Times bestselling author of Contagious and Invisible Influence "Molinsky's understanding of the power of purpose is spot-on, and his writing style is truly a joy to read. Here is a book that will get you unstuck, help you grow, and ultimately take you to another level. A true standout!" -Olivia Fox Cabane, author of The Charisma Myth "When we need the strength to tackle a stressful situation that takes us beyond our comfort zone, most of the advice we get boils down to bumper stickers like 'Feel the fear and do it anyway.' Fortunately, Andy Molinsky has brought fresh insights from social science to bear on this problem. Reach provides a practical approach to pushing the boundaries while remaining true to our authentic selves." -Matthew Kohut, co-author of Compelling People "We're often encouraged to step outside our comfort zones, but rarely know where to begin. This book shows us the way. Andy Molinsky is an expert on navigating the challenges of unfamiliar situations, and you can put his advice into action right away." -Adam Grant, PhD, New York Times bestselling author of Originals and Give and Take "If you want to rise to the next level in whatever you do, you must read this book. Andy Molinsky gives truly invaluable advice for getting unstuck and out of your comfort zone so that you can reach for the stars. Essential reading!" -Tom Doctoroff, CEO of J. Walter Thompson Worldwide, Bestselling Author of What Chinese Want, Billions and Twitter is Not a Strategy "Reach is an exciting contribution to the discussion of why and how to get out of our comfort zones. Molinsky is a great storyteller, has done terrific research, and perhaps most importantly, is an academic who writes/speaks like a real person, making his wisdom accessible and actionable. This smart and compassionate book will guide you to to reach beyond the safety of your own status quo, enabling you to discover and create new possibilities for you in your work and life." -Cathy Salit, CEO, Performance of a Lifetime and Author of Performance Breakthrough: A Radical Approach to Success at Work "In this insightful and highly practical book, Andy Molinsky draws on a wealth of research to identify what stops people from stepping outside their comfort zone and the key practices through which they can overcome those obstacles. Packed with compelling examples and presenting a powerful set of tools to help diagnose and tackle the challenges, Reach is an invaluable resource for anyone who wants to move past the self-limiting thoughts and feelings that get in the way of achieving important goals." -Sally Maitlis, Professor of Organizational Behaviour & Leadership, Said Business School, Oxford University, and Executive Coach
Vypredané
18,53 €
19,50 €
How To Pack For Any Trip 1
With Lonely Planet's stylishly illustrated How to Pack for Any Trip, learn to up your packing game. Take the pain out of packing by using our cut-out-and-keep lists. Teach the kids to pack and learn how to edit your own capsule wardrobe. Make your tech work harder by choosing apps that will pack for you. Find luggage that's a true soulmate for your travel style that will be in it for the long haul. Even take comfort and inspiration in stories of packing mishaps and luggage pioneers from days gone by. Are you a stylish city weekender wanting to look your best while on the go, a streamlined business traveller looking for even more efficient carry-on packing techniques, a tipping-the-scales travelling family preparing for any kind of meltdown or an adventuring adrenaline junkie needing necessary kit supplies? Headed for a beach break, a jungle trek, a 48-hour jaunt or a six-month expedition? Preparing for sweltering heat or subzero conditions? No matter what type of traveller you are or what kind of trip you're planning, the various tailored packing lists, tips, techniques and advice in this book will help you unleash the packing pro within and keep your luggage light and organised. Includes: * comprehensive packing lists * tried-and-tested packing methods * advice for choosing luggage * how-to illustrations * kit ideas for every type of trip Packing light is once again a la mode. As the author Antoine de Saint-Exupery once said: 'He who would travel happily, must travel light.' When it comes to your suitcase, less really is more, leaving you light on your feet and free to immerse yourself in local culture and nature without being weighed down. However, regarded as an art, a science, or even a necessary evil, packing is a task all travellers must tackle before their journey even begins, yet not many of us, do it well or approach it with any sense of pleasure. Let us fix that! Step away from that mountainous pile of clothing, get up off that suitcase you're trying to squash shut, and allow this book to unclutter your path to luggage liberation. Indeed, packing light can take more time and strategy. Happily, this guide will teach you the skills to decide what is absolutely necessary and what can be done without. Happy packing! About Lonely Planet: Started in 1973, Lonely Planet has become the world's leading travel guide publisher with guidebooks to every destination on the planet, as well as an award-winning website, a suite of mobile and digital travel products, and a dedicated traveller community. Lonely Planet's mission is to enable curious travellers to experience the world and to truly get to the heart of the places they find themselves in. TripAdvisor Travelers' Choice Awards 2012, 2013, 2014, and 2015 winner in Favorite Travel Guide category 'Lonely Planet guides are, quite simply, like no other.' - New York Times 'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia)
Vypredané
10,40 €
10,95 €
Játszani tudni kell
Szeretnéd tudni, hogyan gondolkodik egy profi pókerjátékos?
Daniel Negreanu most felfedi a sikeres pókerezés titkait. Elárulja, milyen hibákat szoktak leggyakrabban elkövetni a kezdők, milyen szintjei vannak a pókertudásnak, hogyan játsszuk meg az úgynevezett rázós lapokat, mi a legkifizetődőbb stratégia hosszútávon, és mikor érdemes egy 7-2-vel is emelni.
Azt is megtudhatjuk, mennyit érnek az azonos színű kezdőlapok, mit kezdjünk egy osztott bubipárral, mikor kell eldobni az ászokat, és hogyan építsünk fel egy tökéletes blöfföt. Mindezt a tőle megszokott szikrázóan szellemes stílusban. Kezdőknek és haladóknak egyaránt kihagyhatatlan olvasmány!
Daniel Negreanu a póker világának egyik legnépszerűbb és legkarizmatikusabb alakja, hat WSOP-karkötő és két WPT-bajnoki cím büszke birtokosa. Mind a WPT, mind a WSOP választotta már "Az Év Játékosának", utóbbi kétszer is, ami egyedülálló a WSOP történetében. Pályafutása során több mint negyven tournamentgyőzelmet aratott, és a világ legjobb cash-játékosai között tartják számon. Nyereményeinek összege meghaladja a 29 millió dollárt.
Vypredané
10,69 €
11,25 €
Most építs nagy üzletet!
Készen állnak a vállalkozásuk lendületes gyarapítására? Hajlandók újjal próbálkozni, hogy rátermettebb munkatársakat és jövedelmezőbb ügyfeleket vonzzanak maguk köré?
Ha igen, akkor ez a könyv világos, hét lépésre lebontott, kipróbált módszerekkel lesz Ön és csapatának a segítségére.
E két üzleti guru gyakorlatias marketing fortélyai mindenre megtanítják Önöket, amire csak egy vezetőnek vagy cégtulajdonosnak szüksége van.
Szó esik többek között:
-a profi üzleti terv megszerkesztéséről,
-rátermett munkatársak toborzásáról, lelkesítéséről és megtartásáról
-az elsőrangú termék és szolgáltatás összehangolásáról a piaci igényekkel.
Vaslogikájú stratégia, gondolatébresztő példák, személyes tapasztalatok és a történelem tanulságai avatják ezt a munkát minden idők leghasználhatóbb üzleti könyvévé. Ebben számos, a világ legkiválóbbjaival készített interjúk is segítenek nekik.
Itt az idő, hogy Önök is fellendítsék a maguk cégét olyanná, amelyikkel mindenki újra meg újra szeretne üzletet kötni.
Vypredané
10,93 €
11,50 €
Survival Kit: Lifestyle
V štýle Afriky: Dnes už nie je neobvyklé vidieť pestré farby a počuť africké rytmy na prehliadkových mólach v Paríži, New Yorku alebo v Miláne. No napriek vplyvu módnych návrhárov zo Západu, sa africká móda stále snaží preniknúť do šatníkov. Mladí africkí módni návrhári sa rozhodli oslobodiť sa od očakávaní kombinovať etnické a folklórne prvky a začali nanovo objavovať mestskú módu. V tejto publikácii nájdete archívne zábery, ilustrácie a fotografie, vďaka ktorým dostanete živý obraz neustále meniaceho sa sveta. Zároveň sa vám v nej predstavia módni návrhári a značky, ako napríklad Alphadi, Xule Bet, Oumou Sy, Juliette Ombang, Mickael Kra a mnoho ďalších.
Koktejly: Koktejly majú v našej kultúre svoje nezameniteľné miesto a ich vývoj je rovnako nezastaviteľný ako vývoj ľudstva. V tejto bohato ilustrovanej publikácii odhalí Amy Sacco, najznámejšia znalkyňa koktejlov, ducha tohto sexi nápoja a podelí sa s vami o svoje obľúbené recepty z tých najlepších klubov, vrátane Lot 61 a Bungalow 8. Majiteľka baru a reštaurácie premenila New York na koktejlovú destináciu. Namieša vám tie najlepšie koktejly posledných desiatich rokov a podelí sa s vami o tipy, ako ich podávať so šarmom, pri akej príležitosti a do akých pohárov. Táto kniha je vynikajúci darček pre všetkých milovníkov koktejlov.
Jean-Paul Hevin: Už od pradávna bola čokoláda, produkt kakaovníka, považovaná za pokrm kráľov a bohov. V Paríži sa slovo „čokoláda“ automaticky spája s menom Jean-Paul Hevin. Vhodným pomerom cukru a smotany prelomil všetky tradície a čokoláde nastavil latku poriadne vysoko. Detstvo strávené na francúzskom vidieku ho priviedlo do kuchýň kulinárskych majstrov, až napokon zakotvil v Japonsku, v krajine, ktorá prahla po dokonalosti, a zároveň skromnosti, a vedela oceniť remeselnú zručnosť. Práve tu vytvoril Henvin filozofiu čokolády postavenú na očarení všetkých zmyslov. Dnes patrí čokoláda s menom Jeana-Paula Hevina medzi najvyhľadávanejšie sladkosti na svete. Ponorte sa do sveta čokolády spolu s ním prostredníctvom fotografií, receptov a príbehov plných bohatej arómy najkvalitnejšej čokolády. Objavte tajomstvo a vášeň v malom kúsku dokonalej čokolády.
Pólo: Pólo je prejavom skutočného umenia žiť a dnes už možno sledovať históriu jeho jednotlivých klanov, kódov a destinácií. Jeho pôvod je v Perzii a šírilo sa naprieč stepami strednej Ázie až do Indie. Britskí kolonialisti v ňom rýchlo našli záľubu a stal sa kráľovským športom a športom kráľov. Prenikol do západného sveta až na argentínske pampy. Dnes tímy póla cestujú po celom svete, z Windsoru do St. Moritz, z Dubaja do Buenos Aires a zúčastňujú sa na súťažiach, ktoré v mnohom pripomínajú rytierske zápasy. Cartier, šperkár kráľov, princov a maharadžov, je tiež nadšencom tohto športu a partnerom mnohých pozoruhodných svetových turnajov póla. Vo svojej tvorbe spája prvky vášne, odvahy, elegancie a kozmopolitného životného štýlu.
Vypredané
137,75 €
145,00 €
dostupné aj ako:
Young Asian Designer
The Asian countries seek to dominate global markets not only in the area of science, technology and management, but also in the area of design, which is playing an increasingly crucial role in their strategic economic plans. One of their clear trends is the conscious use of traditional themes in combination with contemporary styles. Whether kimonos or packiging, Shinto shrines or computer designs, the viewer is stimulated by a wealth of inspiring visual stimuli. This book presents an overview of the current trends of the young Asian - Pacific design scene. Though the featured works, ideas and products vary very much from each other, they exemplify one thing for sure: The initiated dialogue between cultures and across national borders is increasingly gaining in importance.
Vypredané
28,35 €
29,84 €
No Logo
If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In No Logo", Klein undertakes a journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action."
Vypredané
12,58 €
13,24 €
Hírszerzés a 21. században - A mozaikmódszer
A magánélet és a munka területén egyaránt jelen lévő digitalizáció egyre növekvő adatmennyiségeket (Big Data) eredményez. Az összekapcsolódó és kölcsönös függőségeken alapuló globalizált világ, az internet biztosította szabadság (Deep Web, Dark Web) és a 24 órás hírtelítettség új korszakot nyitott a hírszerzés területén is. Alfréd Rolington a 21. század kihívásaira válaszoló, szoros nemzetközi együttműködésen alapuló stratégiát ismertet.
A szerző - olyan nagy múltú szakemberek bevonásával, mint Sir Colin McColl (MI6), R. James Woolsey (CIA) és Sir Dávid Phillips - könyvében a hírszerzés elmúlt korszakait ismerteti és elemzi. Szó esik a 20. századi világháborúk vagy épp a hidegháború formálta hírszerzési szemléletváltásokról, egészen a 9/11 kiváltotta legújabb helyzetig, melynek bemutatása a szerző által javasolt stratégia, a mozaikmódszer ismertetésével zárul.
Alfréd Rolington
Hírszerzésre szakosodott biztonságpolitikai szakértő, aki az elmúlt harminc évben tanácsadóként szolgált mind a katonai - NATO, CIA, MI6 - és kereskedelmi hírszerzés, mind a bűnüldözés területén.
Vypredané
8,48 €
8,93 €
Sales EQ
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to challenge, teach, help, give insight, or sell value. And a relentless onslaught of me-too competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It s no wonder many companies are seeing 50 percent or more of their salespeople miss quota.
Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling Sales EQ to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions. In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field.
You ll learn: * How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no * How to master 7 People Principles that will give you the power to influence anyone to do almost anything * How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle * How to Flip the Buyer Script to gain complete control of the sales conversation * How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged * How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections * How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling * How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process * How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers * And so much more! Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off.
It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace. Sales EQ arms salespeople and sales leaders with the tools to identify their most important sales specific emotional intelligence developmental needs along with strategies, techniques, and frameworks for reaching ultra-high performance and earnings, regardless of sales process, industry, deal complexity, role (inside or outside), product or service (B2B or B2C).
Vypredané
23,70 €
24,95 €
Essentials Of Visual Communication
Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience.This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures.Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.
Vypredané
31,50 €
33,16 €
Slovensko v lete
Kniha vznikala počas spoločného putovania Silvestra Lavríka a dokumentaristu a fotografa Pavla Pekarčíka, na ktoré ich pozval Mikuláš Dzurinda minulý rok v lete, kedy počas dvoch mesiacov navštevoval atraktívne známe i menej známe lokality Slovenska
a propagoval program Obnovme si svoj dom, zameraný na obnovu historických a kultúrnych pamiatok s dôrazom na ich funkčné využitie, rozvoj regiónov a podporu turistického ruchu. Vzniklo tak rozprávanie o Slovensku, rozdelené do štyroch kapitol: Sever
Východ Stred/Juh Západ, dokumentované desiatkami fotografií.
Autor sám o svojej knihe hovorí: Ak by sme sa mali pokúsiť žánrovo zaradiť túto knižočku, je to album pohľadníc. Pohľadnice predsa patria k letu. Spredu skvelé fotografie Paľa Pekar
číka, zozadu dojmy, úvahy, postrehy, asociácie. Letné rozvažovanie. A rozhovor, ktorý mimovoľne prebiehal počas našich letných ciest. Jeho skrátený zápis je takisto v knižke.
Friends Starter
* Dual entry flexibility. Friends is a flexible 4-level course with two entry points Starter for complete beginners and Level 1 for false beginners * Variety, humour, interest. Friends involves students with a variety of different contexts including humour, fiction, real-life and cross-culture. * Consistently clear. Friends builds confidence with grammar and vocabulary taught in three clears steps presentation, comprehension and practice. * Special skills sections. Culture, Reading and Skills Corners provide lots of practice in all four skills, with particular attention to reading. Skills strategy boxes give step-by-step guidance in skills development. * Emphasis on vocabulary. Vocabulary is presented and practised in lexical sets, making it easier to learn and remember. * Support for everyone. Tests, projects, games and songs, plus a huge variety of support material provide for ALL your students' needs.
Friends Starter Activity Book
* Dual entry flexibility. Friends is a flexible 4-level course with two entry points Starter for complete beginners and Level 1 for false beginners* Variety, humour, interest. Friends involves students with a variety of different contexts including humour, fiction, real-life and cross-culture.* Consistently clear. Friends builds confidence with grammar and vocabulary taught in three clears steps presentation, comprehension and practice.* Special skills sections. Culture, Reading and Skills Corners provide lots of practice in all four skills, with particular attention to reading. Skills strategy boxes give step-by-step guidance in skills development.* Emphasis on vocabulary. Vocabulary is presented and practised in lexical sets, making it easier to learn and remember.* Support for everyone. Tests, projects, games and songs, plus a huge variety of support material provide for ALL your students' needs.
Friends Starter Students' Book
* Dual entry flexibility. Friends is a flexible 4-level course with two entry points -- Starter for complete beginners and Level 1 for false beginners * Variety, humour, interest. Friends involves students with a variety of different contexts including humour, fiction, real-life and cross-culture. * Consistently clear. Friends builds confidence with grammar and vocabulary taught in three clears steps -- presentation, comprehension and practice. * Special skills sections. Culture, Reading and Skills Corners provide lots of practice in all four skills, with particular attention to reading. Skills strategy boxes give step-by-step guidance in skills development. * Emphasis on vocabulary. Vocabulary is presented and practised in lexical sets, making it easier to learn and remember * Support for everyone. Tests, projects, games and songs, plus a huge variety of support material provide for ALL your students' needs.
The Bombing War
This is the ultimate history of the Blitz and bombing in the Second World War, from Wolfson Prize-winning historian and author Richard Overy. The use of massive fleets of bombers to kill and terrorize civilians was an aspect of the Second World War which continues to challenge the idea that Allies specifically fought a 'moral' war. For Britain, bombing became perhaps its principal contribution to the fighting as, night after night, exceptionally brave men flew over occupied Europe destroying its cities. The Bombing War radically overhauls our understanding of the War. It is the first book to examine seriously not just the most well-known parts of the campaign, but the significance of bombing on many other fronts - the German use of bombers on the Eastern Front for example (as well as much newly discovered material on the more familiar 'Blitz' on Britain), or the Allied campaigns against Italian cities. The result is the author's masterpiece - a rich, gripping, picture of the Second World War and the terrible military, technological and ethical issues that relentlessly drove all its participants into an abyss. Reviews: Magnificent...must now be regarded as the standard work on the bombing war. ..It is probably the most important book published on the history of the second world war this century". (Richard J Evans, Guardian). "Monumental...this is a major contribution to one of the most controversial aspects of the Second World War...full of new detail and perspectives...hugely impressive". (James Holland, Literary Review). "This tremendous book does what the war it describes signally failed to do. With a well-thought-out strategy and precision, it delivers maximum force on its objectives...The result is a masterpiece of the historian's art". (The Times). "It is unlikely that a work of this scale, scope and merit will be surpassed". (Times Higher Education). "What distinguishes Mr Overy's account of the bombing war from lesser efforts is the wealth of narrative detail and analytical rigour that he brings to bear". (Economist). "Excellent...Overy is never less than an erudite and clear-eyed guide whose research is impeccable and whose conclusions appear sensible and convincing even when they run against the established trends". (Financial Times). "Hard to surpass. If you want to know how bombing worked, what it did and what it meant, this is the book to read". (Times Literary Supplement). About the author: Richard Overy is the author of a series of remarkable books on the Second World War and the wider disasters of the twentieth century. The Dictators: Hitler's Germany, Stalin's Russia won both the Wolfson Prize for History and the Hessell-Tiltman Prize. He is Professor of History at the University of Exeter. Penguin publishes 1939: Countdown to War, The Morbid Age, Russia's War, Interrogations, The Battle of Britain and The Dictators. He lives in London.
Vypredané
30,39 €
31,99 €
Good to Great - Why Some Companies Make the Leap...and Others Don´t
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. Some of the key concepts discerned in the study, comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people. Perhaps, but who can afford to ignore these findings? "
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34,91 €
Online kampányok csúcsra járatva
"Ha te vagy az a vállalkozó, aki beletette a munkát és email listát, vevőbázist, követőket gyűjtött maga köré, akkor ez a könyv megmutatja, hogyan élvezd végre az erőfeszítéseid gyümölcsét és hogyan profitálj a meglévő követőidből.
Az új vevők szerzése nehézkes és nem tudsz rajtuk kellő nyereséget realizálni, a hirdetési költségek miatt. A vállalkozásodban akkor fogsz érdemi, szemmel látható bevételeket termelni, ha rendszeresen kampányokat szervezel a meglévő követőidnek, korábbi vásárlóidnak.
Tudjuk ezt onnan, hogy mi is a kampányainkból élünk. A nulláról közel 50 milliós bevételre kampányoltuk magunkat (a könyv szerzői), alig 1 év alatt.
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Ebben a könyvben azt mutatjuk meg neked, hogyan add el te is a legdrágább termékeidet a legmagasabb vásárlási konverzióval követőidnek. Az Online Kampányok Csúcsra Járatva könyvben a saját stratégiánkat sablonizáltuk neked, a saját példáinkkal.
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Ha eddig csak kerested az áttörési pontot, akkor hidd el, megtaláltad: itt van tőled pár ezer forintnyi befektetésre, ebben a könyvben. Szerezd be!
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Póker - A sikeres játékos kiskátéja
A póker a világ legnépszerűbb kártyajátéka. Stratégia, szerencse, emberismeret, ráadásul bátorság és hit kell ahhoz, hogy ügyesen játsszuk. A könyv a póker öt legnépszerűbb változatát mutatja be, a technikákat, melyek segítségével bármelyik pókerjátékban győzhet az olvasó. Megtanulhatja, hogy mely lapokat kell tartani, és melyeket bedobni, hogyan számolhatók ki az esélyek, mikor játsszon húzólapokkal és mikor kerülje el őket. És persze azt is, hogyan ismerje ki és tévessze meg ellenfeleit - pókerarccal. Gyakorlott és kezdő egyaránt haszonnal forgathatja. Aki ismeri az összes szabályt, de többet akar tudni a fejlettebb stratégiákról, csak lapozzon a megfelelő részhez. Aki viszont csak nemrég kezdett el játszani, az kezdje a könyv elején, tanuljon lépésről lépésre, így juthat el a nehezebb fogalmakhoz. Lou Krieger számos pókerkönyvet és több mint 250 pókerstratégiáról szóló cikket írt. A Casino Journal Magazine nemrég az elmúlt száz év egyik legtekintélyesebb szerencsejátékkal foglalkozó írójának nevezte.
Vypredané
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17,49 €