Hľadanie: Behavioral Marketing
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Capital : Volume I
'A groundbreaking work of economic analysis. It is also a literary masterpice' Francis Wheen, Guardian
One of the most notorious and influential works of modern times, Capital is an incisive critique of private property and the social relations it generates. Living in exile in England, where this work was largely written, Marx drew on a wide-ranging knowledge of its society to support his analysis. Arguing that capitalism would cause an ever-increasing division in wealth and welfare, he predicted its abolition and replacement by a system with common ownership of the means of production. Capital rapidly acquired readership throughout the world, to become a work described by Marx's collaborator Friedrich Engels as 'the Bible of the working class'.
The Apology
From the bestselling author of The Vagina Monologues?a powerful, life-changing examination of abuse and atonement?now in paperback.
Like millions of women, Eve Ensler has been waiting much of her lifetime for an apology. Sexually and physically abused by her father, Eve has struggled her whole life from this betrayal, longing for an honest reckoning from a man who is long dead. After years of work as an anti-violence activist, she decided she would wait no longer; an apology could be imagined, by her, for her, to her. The Apology, written by Eve from her father's point of view in the words she longed to hear, attempts to transform the abuse she suffered with unflinching truthfulness, compassion, and an expansive vision for the future.
Through The Apology Eve has set out to provide a new way for herself and a possible road for others, so that survivors of abuse may finally envision how to be free. She grapples with questions she has sought answers to since she first realized the impact of her father’s abuse on her life: How do we offer a doorway rather than a locked cell? How do we move from humiliation to revelation, from curtailing behavior to changing it, from condemning perpetrators to calling them to reckoning? What will it take for abusers to genuinely apologize?
Remarkable and original, The Apology is an acutely transformational look at how, from the wounds of sexual abuse, we can begin to re-emerge and heal. It is revolutionary, asking everything of each of us: courage, honesty, and forgiveness.
The ABCs of Real Estate Investing
This book will teach you how to:
- Achieve wealth and cash flow through real estate
- Find a property with real potential
- Show you how to unlock the myths that are holding you back
- Negotiating the deal based on the numbers
- Evaluate property and purchase price
- Increase your income through proven property management tools
Vypredané
21,80 €
22,95 €
Felhasználók, nem vevők
Felhasználók, nem vevők leírása
Aaron Shapiro a digitális marketinggel foglalkozó ügynökség, a HUGE vezérigazgatója kutatásai során részletesen tanulmányozta a Fortune 1000 cégeit, és arra a megállapításra jutott, hogy a legsikeresebb vállalatok mindenekelott a felhasználókra és nem a vevokre összpontosítanak. Nézzük meg a Facebookot és a Google-t! Már jóval azelott felépítették vállalkozásukat, hogy kitalálták volna, mit is akarnak eladni. Ez a felhasználó-központú vállalati szemlélet újraértelmezi a cég minden egyes tevékenységét, a szervezeti stratégiától és menedzsmenttol kezdve a termékfejlesztésen és marketingen át, egészen az értékesítésig és ügyfélszolgálatig.
Vypredané
13,72 €
14,44 €
What It's Like to be a Bird
The bird book for birders and nonbirders alike that will excite and inspire by providing a new and deeper understanding of what common, mostly backyard, birds are doing—and why: “Can birds smell?”; “Is this the same cardinal that was at my feeder last year?”; “Do robins ‘hear’ worms?”
In What It’s Like to Be a Bird, David Sibley answers the most frequently asked questions about the birds we see most often. This special, large-format volume is geared as much to nonbirders as it is to the out-and-out obsessed, covering more than two hundred species and including more than 330 new illustrations by the author. While its focus is on familiar backyard birds—blue jays, nuthatches, chickadees—it also examines certain species that can be fairly easily observed, such as the seashore-dwelling Atlantic puffin.
David Sibley’s exacting artwork and wide-ranging expertise bring observed behaviors vividly to life. (For most species, the primary illustration is reproduced life-sized.) And while the text is aimed at adults—including fascinating new scientific research on the myriad ways birds have adapted to environmental changes—it is nontechnical, making it the perfect occasion for parents and grandparents to share their love of birds with young children, who will delight in the big, full-color illustrations of birds in action.
Unlike any other book he has written, What It’s Like to Be a Bird is poised to bring a whole new audience to David Sibley’s world of birds.
Raising Hell, Living Well
Part cultural criticism, part rueful confessional, a reformed brand strategist brings to light the impact of influence on us and our society and offers an escape in this ironically persuasive case for not being so easily influenced anymore.
We live in a world that is under the influence.
Our lives are being choreographed by forces that want something from us. Everything from ingrained family values to mind-altering algorithms create our foundations, warp how we see the world, manipulate our decisions, and dictate our beliefs. Yet rarely do we question these everyday influences of our modern times even as we go further down the path of unwell, unhappy, and unhinged.
A high-spirited exploration through the troublesome influences of our world, Raising Hell, Living Well, Jessica Elefante’s eye-opening debut, follows one bullshit artist’s journey, from small-time salesperson to award-winning corporate strategist to founder of the digital wellbeing movement Folk Rebellion, in coming to terms with how she was wielding influence—and the forces she was under herself.
With whip-smart writing and wry humor, Elefante’s collection of essays is a head-trip through her misadventures. From explaining productivity as a symptom of the influence of capitalism to how the wellness industry makes us feel more unwell or our unquestioning participation in oversharing, optimization, and instant gratification, she invites us to reexamine our world, our pasts, and ourselves through the lens of influence. Now a reformed brand strategist, Elefante lays bare her own culpability, sharing what she learned—and what she got wrong. She offers a new take on intentional living and provides a simple practice to deconstruct how the powers-that-be are attempting to modify our behaviors. Before you know it, you’ll be questioning everything from how you take your coffee to how our social institutions are structured. And you’ll learn how to live free from the influences around us—including Elefante herself.
The much-needed subversive voice to demystify these times, Elefante will make you angry, make you laugh, and make you think about how you’re really living. Unpretentious, sharply observed, and devil-hearted, Raising Hell, Living Well holds out a hand to help you climb out from under the influence.
Eu Odvetvi A Infrastruktura
Publikace EU odvětví a infrastruktura je určena jak pro vysokoškolské studenty, tak pro manažery z nejrůznějších odvětví. Je jednou ze sedmi z tzv. řady EU vstup do Evropy se stává stále hmatatelnější skutečností a vyvolává řadu otevřených otázek
v oblasti ekonomiky, obchodu, práva, marketingu ad. Na požadavek jejich komplexnějšího zpracování reagovali autoři odborníci z vysokých škol v Brně a následně potom i vydavatel Computer Press a.s.
Vypredané
3,13 €
3,29 €
Rukověť správné sekretářky
Publikace je cenná především tím, že dívkám podává praktické návody, o nichž se ve školách zaručeně neučily. Autorka se zabývá osobností sekretářky, jejím vzhledem, praktickými dovednostmi i druhem pracoviště. Rozebírá i situace, kdy je šéfem asiste
ntky žena nebo cizinec, a doporučuje mladým ženám, aby se zaměřily na rozvoj a zvyšování kvalifikace. Publikace obsahuje ukázku pracovního týdne s příklady jednotlivých možných akcí včetně harmonogramu jejich přípravy a řešení.
Vypredané
4,19 €
4,41 €
Léčení sexuálných dyskunkcí
Monografie se zabývá poruchami erekce, ejakulace, frigiditou, anorgasmií a vaginismem.
Autor analyzuje organické i psychogenní příčiny těchto poruch a uvádí principy jejich léčby s důkladným přehledem metod farmakoterapeutických a chirurgických, s
e speciálním zaměřením na metody psychoterapeutické. Zvláštní pozornost věnuje léčebnému sexuálnímu nácviku partnerské dvojice s důrazem na kognitivní, komunikační a behaviorální složku. Uvádí instruktivní ukázky postupu na typických kazuistikách i n
ávody ke zvládání obtíží při netypickém průběhu léčby a při konfliktních vztazích manželů. Pozornost věnuje i léčebným postupům s jednotlivci v případech, kdy nelze zapojit partnera.
Kniha je určena lékařům a klinickým psychologům i studentům psych
ologie a medicíny. Jistě však najde své čtenáře i mezi zvídavými laiky.
Vypredané
12,40 €
13,05 €
Forever Barbie - The Unauthorized Biography of a Real Doll
Barbie is a strong, independent doll. But is she a feminist icon? It’s complicated.
Since her introduction in 1959, Barbie’s impact has been revolutionary. Far from being a toy designed by men to oppress women, she was a toy invented by women to teach women what was expected of them, for better or for worse. Whether tarred-and-glittered as antifeminist puffery or celebrated as a feminist icon (or, at any rate, an important cultural touchstone in understanding feminism) Barbie has undeniably influenced generations of girls.
In Forever Barbie, cultural critic, investigative journalist, and first-generation Barbie owner M. G. Lord uncovers the surprising story behind Barbie’s smash success. Revealing her low origins as “Bild Lilli,” a risqué doll for adults sold as a gag gift in postwar Germany, Forever Barbie traces Barbie’s development and transformation, through countless makeovers and career changes, into an international pop culture icon and now “traditional toy.” Though not every doll in the line has been a hit?with pregnant Midge and Growing up Skipper among the more intriguing disasters?Barbie’s endurance, Lord writes, speaks as much to Mattel’s successful marketing as it does to our society’s overall ambivalence toward femininity.
With new accessories, including a preface on the latest developments in the Barbieverse, Forever Barbie “will make you think of America’s most celebrated plastic doll in ways you never have before” (Susan Faludi).
Vypredané
18,95 €
19,95 €
Leasing v praxi, 3. aktualizované vydání
Tento titul je novým vydaním knihy Leasing v praxi z roku 2007 K tomuto titulu existuje nové vydanie z roku 2009: Leasing v praxiTřetí vydání reaguje na změny zákona o daních z příjmů provedené v souvislosti s přijetím zákona č. 261/2007 Sb.,
o stabilizaci veřejných rozpočtů, popsány jsou zejména změny týkající se minimální doby trvání finančního leasingu, změny v oblasti daňové uznatelnosti nájemného, změny sazeb daně z příjmů, zrušení leasingových odpisů atd...
* Zásadní změny k 1.1.20
08
* Finanční a operativní leasing z pohledu daně z příjmu i DPH
* Technické zhodnocení u leasingu
* Předčasné ukončení leasingu
* Účtování o leasingu a vedení daňové evidence
* Změny v daňové uznatelnosti nájemného a v oblasti daňových rezerv
* Vysv
ětlení na praktických příkladech jak u pronajímatele, tak i u nájemce
* Vzory smluv v příloze