Hľadanie: Marketing CZ
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The Great Economists
A Times Best Business Book of 2018
What can the ideas of history's greatest economists tell us about the most important issues of our time?
'The best place to start to learn about the very greatest economists of all time' Professor Tyler Cowen, author of The Complacent Class and The Great Stagnation
Since the days of Adam Smith, economists have grappled with a series of familiar problems - but often their ideas are hard to digest, before we even try to apply them to today's issues. Linda Yueh is renowned for her combination of erudition, as an accomplished economist herself, and accessibility, as a leading writer and broadcaster in this field; and in The Great Economists she explains the key thoughts of history's greatest economists, how their lives and times affected their ideas, how our lives have been influenced by their work, and how they could help with the policy challenges that we face today.
In the light of current economic problems, and in particular economic growth, Yueh explores the thoughts of economists from Adam Smith and David Ricardo through Joan Robinson and Milton Friedman to Douglass North and Robert Solow. Along the way she asks, for example: what do the ideas of Karl Marx tell us about the likely future for the Chinese economy? How does the work of John Maynard Keynes, who argued for government spending to create full employment, help us think about state investment? And with globalization in trouble, what can we learn about handling Brexit and Trumpism?
Vypredané
11,88 €
12,50 €
Gigged
PROFIT
INNOVATION
GREED
WELCOME TO THE GIG ECONOMY
Between Uber drivers and Airbnb hosts, freelance jobs are becoming an increasingly prominent part of our economy.
GIGGED goes inside the Silicon Valley companies leading the way to this emerging `gig economy'. It tells the stories of the workers - from computer programmers to online comment moderators - who are getting by in a new wave of precarious, short-term employment. And it sketches out what tomorrow's economy might look like: one where the fortunate get to work when they want, how they want, while the rest live lives of extraordinary hardship.
It might just be the future of work for all of us.
Vypredané
12,30 €
12,95 €
The Barcelona Way
'Does culture create competitive advantage? Case closed in this compelling analysis of sporting success. Read it.' - James Kerr, bestselling author of Legacy.
In The Barcelona Way, sports psychologist Prof. Damian Hughes draws on exclusive insight into FCB as well as first-hand research from organizational psychology, to set out a method to create your own high-performance culture.
At the heart of FCB's winning culture are a set of principles, epitomized by Pep Guardiola, Johan Cruyff, Lionel Messi and many other FCB legends, which govern how to nurture talent, prepare for change and provide the best environment to build a culture of sustained success.
These principles: Big Picture, Arc of Change, Repetition, Cultural Architects, Authentic Leadership are at the heart of FCB's unprecedented domination of football, and are the key to developing high-performance cultures in any team-based organisation across every industry.
The Barcelona Way is a hugely practical must-read that sets out a clear plan, based on the same principles, for you to create a culture of success and get the best of yourself and your team.
Vypredané
12,30 €
12,95 €
Lacná kniha Power, People and Profits
From Nobel Prize-winning economist and bestselling author Joseph Stiglitz, this account of the dangers of free market fundamentalism reveals what has gone so wrong, but also shows us a way out. We all have the sense that our economy tilts toward big business, but as Joseph E. Stiglitz explains in People, Power and Profits, a few corporations have come to dominate entire sectors, contributing to skyrocketing inequality and slow growth.
This is how the financial industry has managed to write its own regulations, tech companies have accumulated reams of personal data with little oversight, and government has negotiated trade deals that fail to represent the best interests of workers. Too many have made their wealth through exploitation of others rather than through wealth creation. If something isn't done, new technologies may make matters worse, increasing inequality and unemployment.
Stiglitz identifies the true sources of wealth and increases in standards of living, based on learning, advances in science and technology, and the rule of law. He shows that the assault on the judiciary, universities, and the media undermines the very institutions that have long been the foundation of economic prosperity and democracy. Helpless though we may feel today, we are far from powerless.
In fact, the economic solutions are often quite clear. We need to exploit the benefits of markets while taming their excesses, making sure that markets work for people and not the other way around. If enough rally behind this agenda for change, we can create a progressive capitalism that will recreate a shared prosperity.
Stiglitz shows how a decent middle-class life can once again be attainable by all.
Vypredané
1,25 €
24,95 €
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Üzleti iskola
ÚJ, BŐVÍTETT KIADÁS
Olyan lehetőségekre világít rá, amelyeket sok ember meg sem lát az üzletben!
Ha gazdag akarsz lenni, vállalkozóvá és befektetővé kell válnod!
Ehhez tökéletes üzleti út az MLM!
Robert példákon keresztül mutatja meg, hogy sokkal több rejlik egy network marketing vállalkozásban, mint csupán az, hogy némi pluszpénzt kereshetsz vele:
- bárki számára lehetővé teszi a milliomossá válást,
- a biztos siker lehetőségét nyújtja (ha megvan benned a szükséges hajtóerő, elkötelezettség és kitartás),
- kiváló apropó, hogy ingyenesen igénybe vedd az MLM-hálózatok egyébként nem hozzáférhető, minőségi, üzleti oktatási rendszerét,
- a legjobb alkalom arra, hogy önzetlenül segíts másoknak is kiteljesedni és minden szinten gazdaggá válni.
Éppen azért lehetek valamivel tárgyilagosabb a network marketing üzlettel kapcsolatban, mert én nem ebből szereztem a vagyonomat. Ebben a könyvben leírom, mit tartok én a hálózati marketing valódi értékének: végre találtam egy olyan üzletet, amely őszintén törődik az emberekkel.
Robert T. Kiyosaki,
Három nagyszerű hölgy
Kim Kiyosaki (Robert felesége), valamint két elismert okleveles könyvvizsgáló értékes fejezetekkel bővítik a könyvet:
- a vállalkozói életmód értékéről,
- a családi vállalkozás építésének pozitív hatásairól,
- törvényes adócsökkentési módszerekről, amelyeket egy részmunkaidőben működtetett MLM-vállalkozás nyújthat (magyar viszonylatban is tökéletesen érthető!).
A leggazdagabbak hálózatokat építenek
Gazdagságuk azonban nem csupán a vagyonukban mérhető! Támogató közösségben tevékenykednek, és önzetlenül segítenek másoknak.
Ismerd meg a meggazdagodás e forradalmi módját!
Vypredané
10,01 €
10,54 €
The Disruption Mindset
Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that's not how disruption works. Disruption doesn't create growth; instead, growth creates disruption.
Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company's future on next-generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation.
Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don't have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements:
a strategy designed to meet the needs of future customers;
leadership that creates a movement to drive and sustain transformation; and
a culture that thrives on disruptive change.
Vypredané
20,85 €
21,95 €
The Value of Everything
WINNER OF THE 2019 MADAME DE STAEL PRIZE AND THE 2018 LEONTIEF PRIZE FOR ADVANCING THE FRONTIERS OF ECONOMIC THOUGHT
SHORTLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2018
Who really creates wealth in our world? And how do we decide the value of what they do? At the heart of today's financial and economic crisis is a problem hiding in plain sight.
In modern capitalism, value-extraction is rewarded more highly than value-creation: the productive process that drives a healthy economy and society. From companies driven solely to maximize shareholder value to astronomically high prices of medicines justified through big pharma's 'value pricing', we misidentify taking with making, and have lost sight of what value really means. Once a central plank of economic thought, this concept of value - what it is, why it matters to us - is simply no longer discussed.
Yet, argues Mariana Mazzucato in this penetrating and passionate new book, if we are to reform capitalism - radically to transform an increasingly sick system rather than continue feeding it - we urgently need to rethink where wealth comes from. Which activities create it, which extract it, which destroy it? Answers to these questions are key if we want to replace the current parasitic system with a type of capitalism that is more sustainable, more symbiotic - that works for us all. The Value of Everything reigniteS a long-needed debate about the kind of world we really want to live in.
Lacná kniha A nyílt társadalom védelmében (-90%)
Amikor Soros György 1979-ben létrehozta alapítványát, célja a nyílt társadalom előmozdítása volt. Később a Szovjetunió és a hozzá hasonló elnyomó rezsimek összeomlottak, a nyílt társadalmak pedig fejlődtek. A 2008-as pénzügyi válsággal a trend megfordult, 2016 pedig újabb mélypontot jelentett az Európai Unióban és az Amerikai Egyesült Államokban, előbbiben a Brexit, utóbbiban Donald Trump elnökké választása miatt. A világhírű üzletember ebben a könyvében korábbi írásait gyűjtötte össze, amelyekben a nyílt társadalom védelmében megfogalmazott gondolatait tartalmazzák, közben megismerhetjük életútját és a filozófiáját is.
Vypredané
1,16 €
11,61 €
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Lacná kniha A nyílt társadalom védelmében
Amikor Soros György 1979-ben létrehozta alapítványát, célja a nyílt társadalom előmozdítása volt. Később a Szovjetunió és a hozzá hasonló elnyomó rezsimek összeomlottak, a nyílt társadalmak pedig fejlődtek. A 2008-as pénzügyi válsággal a trend megfordult, 2016 pedig újabb mélypontot jelentett az Európai Unióban és az Amerikai Egyesült Államokban, előbbiben a Brexit, utóbbiban Donald Trump elnökké választása miatt. A világhírű üzletember ebben a könyvében korábbi írásait gyűjtötte össze, amelyekben a nyílt társadalom védelmében megfogalmazott gondolatait tartalmazzák, közben megismerhetjük életútját és a filozófiáját is.
Vypredané
0,58 €
11,61 €
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Radical Candor
Featuring a new preface, afterword and Radically Candid Performance Review Bonus Chapter, the fully revised & updated edition of Radical Candor is packed with even more guidance to help you improve your relationships at work.
If you don't have anything nice to say then don't say anything at all . . . right?
While this advice may work for home life, as Kim Scott has seen first hand, it is a disaster when adopted by managers in the work place.
Scott earned her stripes as a highly successful manager at Google before moving to Apple where she developed a class on optimal management. Radical Candor draws directly on her experiences at these cutting edge companies to reveal a new approach to effective management that delivers huge success by inspiring teams to work better together by embracing fierce conversations.
Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism - delivered to produce better results and help your employees develop their skills and increase success.
Great bosses have a strong relationship with their employees, and Scott has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters.
Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Drawing on years of first-hand experience, and distilled clearly to give practical advice to the reader, Radical Candor shows you how to be successful while retaining your integrity and humanity. Radical Candor is the perfect handbook for those who are looking to find meaning in their job and create an environment where people love both their work and their colleagues, and are motivated to strive to ever greater success.
The Art of Statistics - Learning from Data
Statistics has played a leading role in our scientific understanding of the world for centuries, yet we are all familiar with the way statistical claims can be sensationalised, particularly in the media. In the age of big data, as data science becomes established as a discipline, a basic grasp of statistical literacy is more important than ever.
In The Art of Statistics, David Spiegelhalter guides the reader through the essential principles we need in order to derive knowledge from data. Drawing on real world problems to introduce conceptual issues, he shows us how statistics can help us determine the luckiest passenger on the Titanic, whether serial killer Harold Shipman could have been caught earlier, and if screening for ovarian cancer is beneficial.
How many trees are there on the planet? Do busier hospitals have higher survival rates? Why do old men have big ears? Spiegelhalter reveals the answers to these and many other questions - questions that can only be addressed using statistical science.
Vypredané
20,85 €
21,95 €
Yorran: Born in the Dust of Path
EN:
He, who never finds the courage to leave the native home, never finds who he truly is. This applied in the past and will apply in the future, and thus it‘s no surprise that it applies to the world created by the author of the Yorran saga, too. Only the obstacles and trials which the heroes of this fantasy story need to face are different from ours.
There are people who set out on such journey voluntarily, and some will be forced to take it by the ruthless power of their destiny. And the story of our hero isn‘t any different. Abarhil is not a boy anymore. The question, however, is whether he really is the man who can face up to the trials which the fate lays before him.
The author of the saga has created a complex world which he populated with unknown nations and curious animals. He created a history of the world in which he planted the seeds of events which just now begin to sprout. The features of future events are not very clear, yet, but not even our hero is ready to face them. Thus, a long journey awaits him. Far away sail to the southern seas, return journey full of hardships through the wilderness, unexpected adventures, and above all, unusual encounters which indicate his disturbing future. Can he handle the traps of love to which his heart will be exposed? Will he stand the test of the war hardships which his destiny lays before him? Will he understand what his destiny asks of him?
Let‘s set out on this long and dangerous journey across the unknown world. Set your foot on a dusty path from which a new hero will be born.
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CZ:
Kdo nenajde odvahu opustit rodný dům, nikdy nezjistí, kdo doopravdy je. To platilo včera, bude to platit zítra, a tak není divu, že to platí i ve světě stvořeném autorem ságy Yorrân. Jen překážky a zkoušky, kterým musí čelit hrdinové fantasy, jsou jiné než ty naše.
Někdo se na takovou cestu vydá dobrovolně, jiného na ní postrčí nemilosrdná ruka osudu. A stejné je to i s hrdinou tohoto příběhu. Abarhil už není chlapcem. Otázka však zní, zda už je skutečně mužem, který se dokáže postavit čelem zkouškám, které mu osud přichystal?
Autor epické ságy vytvořil kompletní svět, který osídlil neznámými národy a zvláštními zvířaty. Stvořil dějiny světa, do kterých zasadil semena událostí, která právě nyní začínají klíčit. Obrysy budoucích událostí ještě nejsou příliš zřetelné, ale ani hrdina, tohoto příběhu, ještě není připraven jim čelit. Proto jej čeká dlouhá pouť. Daleká plavba do jižních moří, strastiplný návrat divočinou, nečekaná dobrodružství, a hlavně neobvyklá setkání, která mu naznačí jeho znepokojivou budoucnost. Dokáže zvládnout úklady lásky, kterým bude vystaveno jeho srdce? Obstojí ve válečných útrapách, které mu přichystal osud? Pochopí, co po něm osud žádá?
Pojďte se vydat na dlouhou a nebezpečnou cestu neznámým světem. Vstupte na stezku z jejíhož prachu se zrodí nový hrdina.
Na stiahnutie
7,29 €
The Third Pillar
From one of the most important economic thinkers of our time, a brilliant and far-seeing analysis of the current populist backlash against globalization and how revitalising community can save liberal market democracy.
Raghuram Rajan, author of the 2010 FT & Goldman-Sachs Book of the Year Fault Lines, has an unparalleled vantage point onto the social and economic consequences of globalization and their ultimate effect on politics and society.
In The Third Pillar he offers up a magnificent big-picture framework for understanding how three key forces - the economy, society, and the state - interact, why things begin to break down, and how we can find our way back to a more secure and stable plane.
The `third pillar' of the title is society. Economists all too often understand their field as the relationship between the market and government, and leave social issues for other people. That's not just myopic, Rajan argues; it's dangerous. All economics is actually socioeconomics - all markets are embedded in a web of human relations, values and norms. As he shows, throughout history, technological innovations have ripped the market out of old webs and led to violent backlashes, and to what we now call populism. Eventually, a new equilibrium is reached, but it can be ugly and messy, especially if done wrong.
Right now, we're doing it wrong. As markets scale up, government scales up with it, concentrating economic and political power in flourishing central hubs and leaving the periphery to decompose, figuratively and even literally. Instead, Rajan offers a way to rethink the relationship between the market and civil society and argues for a return to strengthening and empowering local communities as an antidote to growing despair and unrest.
The Third Pillar is a masterpiece of explication, a book that will be a classic of its kind for its offering of a wise, authoritative and humane explanation of the forces that have wrought such a sea change in our lives. His ultimate argument that decision-making has to be watered at the grass roots or our democracy will continue to wither is sure to be both provocative and agenda-setting across the world.
Vypredané
18,00 €
18,95 €
Talk Like TED
Discover the secrets to a perfect TED Talk and learn how to deliver an exceptional presentation with Carmine Gallo's Talk Like TED.
TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.
Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED Talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From 'Unleashing the Master Within' and 'Delivering Jaw Dropping Moments' to 'Sticking to the 18-minute Rule' Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.
Ideas are the true currency of the 21st century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.
Vypredané
12,30 €
12,95 €
The Pomodoro Technique
Available in bookshops for the first time, the internationally acclaimed time management system that has been used by millions, written by Francesco Cirillo, creator of the Pomodoro Technique. We all face the same problem: we're constantly busy but we never seem to get anything done. We know we should focus on the task in hand, but it feels impossible with so many distractions and demands on our time.
We all need The Pomodoro Technique. This deceptively simple tool, now being used by more than 2 million people around the world, helps us regain control and achieve our goals. It transforms both work and home life by splitting days into 25-minute `pomodoros', which focus our minds and make us far more productive.
Drawing on more than two decades of refinement and thinking, this powerful little book will teach you how to . . .
-Work with time-Eliminate burnout-Manage distractions-Create a better work/life balance. . .
all using only a pen, some paper and a timer. Start now - and join the Pomorodo revolution. Fully updated edition with exclusive material on teamwork - to make you and your team more dynamic than ever.
Vypredané
14,20 €
14,95 €
How to Fix Your Sh*t : A Straightforward Guide to a Better Life
Have you ever dreamt of doing something new - setting up a business, getting in shape, or writing a novel - but haven't gotten round to actually doing it? Does 'now' never feel like a good time to start? The time has come.
In January 2015, entrepreneur and bestselling author Shaa Wasmund made a decision: to finally get what she wanted. Years after packing in her business (and her salary) to take the plunge, life is everything she hoped it would be. As she discovered, the key to getting what you want is within reach.
Building on her many years of professional experience and inspired by her own personal challenges and sh*t-fixing moments, How to Fix Your Sh*t is your pocket life coach. In this simple and systematic guide, Wasmund will empower you to conquer fear, ditch the excuses and start living your best life today.
Vypredané
15,68 €
16,50 €
Lead Successful Projects
Are you struggling to juggle multiple projects? Do you often lose control of your budget? Does communicating your progress to the rest of your team cause you undue stress?
Project management is an essential skill for anyone who needs to get things done in any organisation, and is absolutely critical for anyone leading strategic change. In Lead Successful Projects, the Penguin Business Expert guide, Antonio Nieto-Rodriguez introduces a simplified but strategic approach to project management developed over the last 20 years coaching executives, managers and MBAs.
Learn how to break down your project into manageable elements, define smart goals and meet them in this concise and practical guide to project success.
Vypredané
10,93 €
11,50 €
Create a Gender Balanced Workplace
Gender balance is first and foremost a business issue. McKinsey estimates we could add 28 trillion to global GDP if we achieved gender equality everywhere - that is more than the GDPs of the US and China combined. But it is so much more than that. Gender balance is one of the best levers we can pull to build better managers and leaders at every level, improve team performance and create better cultures where everyone can thrive.
In the Penguin Experts: Create a Gender-Balanced Workplace, Ann Francke, the CEO of the Chartered Management Institute (CMI), introduces her solution to combating the problems at the heart of the continued imbalance and offers clear, actionable strategies for making a positive change in your organisation.
Vypredané
10,93 €
11,50 €
I love it. What is it?
The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands
No other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald’s, Coca-Cola, and even Metallica. I love it. What is it? showcases Turner Duckworth’s philosophies, learnings, and adventures from more than three decades of working with major brands and presents the firm’s unique and optimistic outlook, along with hints, tips, and the inside scoop on what makes successful brands tick.
The book, a fascinating anthology of essays, think pieces, and 150 color illustrations that explore the power of instinct in brand design, includes a selection of their familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds that explore creativity, instinct, failure, and more.
Features texts from leaders in the fascinating but often-hidden worlds of design and branding, including: Moira Cullen (Former Design Director, Coca-Cola North America); Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald’s); Linda Lee (Chief Marketing Officer, Campbell Meals & Beverages); Stefan Sagmeister (Designer, Sagmeister Inc.); Jessica Spence (President of North America, Beam Suntory); and more.
Vypredané
37,00 €
38,95 €