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How not to Plan: 66 ways to screw it up
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.
The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points.
We've been working with them to turn this treasure chest of wisdom into a practical guide. We've called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called 'How to Plan Advertising'.
The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point.
It's loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you'll find a simple 2-minute check list for how to do it better, a short case study showing how it's done brilliantly, a space for your notes and further reading for the intellectually gifted...
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34,15 €
35,95 €
Timeriders: The Doomsday Code
The Doomsday Code: the third book in Alex Scarrow's exciting TimeRiders series. Liam O'Connor should have died at sea in 1912. Maddy Carter should have died on a plane in 2010. Sal Vikram should have died in a fire in 2029. Yet moments before death, someone mysteriously appeared and said, 'Take my hand ...' But all three have been given a second chance - to work for an agency that no one knows exists. Its purpose: to prevent time travel destroying history...In 1993 British computer hacker Adam Lewis finds his name in a coded manuscript that is almost one thousand years old. How did Adam's name get in there ...and why? Confronted by Adam in 2001, the TimeRiders travel back to Sherwood Forest in 1193 to discover the origins of the ancient message. But when a strange hooded man appears interested in the same thing, they begin to wonder what terrible threat this cryptic link from the past holds for the future...Alex Scarrow used to be a rock guitarist, then he became a graphic artist, then he decided to be a computer games designer. Finally, he grew up and became an author. He has written a number of successful thrillers and several screenplays, but it's YA fiction that has allowed him to really have fun with the ideas and concepts he was playing around with when designing games. He lives in Norwich with his son, Jacob, his wife, Frances, and two very fat rats. The TimeRiders series: TimeRiders; Day of the Predator; The Doomsday Code; The Eternal War; Gates of Rome; City of Shadows; The Pirate Kings Alex's thrillers for adults: A Thousand Suns; Last Light; october Skies; Afterlight; and, The Candle Man.
Lóbarátok 2. - Képregény
...A tanév első napján a Lóakadémia előtt... Be kéne mennünk. Mindjárt, csak veszek egy nagy levegőt. Szofi, az előbb is ezt mondtad! Azért ez mégicsak a híres Lóakadémia! Oké Villám, összeszedtem magam. Menjünk!...
Vypredané
2,19 €
2,30 €
Game Of Thrones Colouring Book
The perfect gift for fans of George R. R. Martin's A SONG OF ICE AND FIRE and HBO's GAME OF THRONES, this one-of-a-kind colouring book features more than forty-five exclusive illustrations! ALL MEN MUST DRAW In a world where weddings are red, fire is green, and debts are paid in gold, countless images leap off the page (or the screen) thanks to the eye-popping intricacy of the vivid settings and details. Now, for the first time, fans of this blockbuster saga can fill in the blanks and marvel as this meticulously imagined universe comes to life, one sword, sigil, and castle at a time. With dozens of stunning original black-and-white illustrations from world-renowned illustrators Yvonne Gilbert, John Howe, Tomislav Tomic, Adam Stower, and Levi Pinfold, this unique collector's item expands the reach of an international phenomenon with flying colours.
Vypredané
12,83 €
13,50 €
Money and Government
The dominant view in economics is that money and government should play only a minor role in economic life. Money, it is claimed, is nothing more than a medium of exchange; and economic outcomes are best left to the 'invisible hand' of the market. The view taken in this important new book is that the omnipresence of uncertainty make money and government essential features of any market economy. One reason we need money is because we don't know what the future will bring. Government - good government - makes the future more predictable and therefore reduces this kind of demand for money.
After Adam Smith orthodoxy persistently espoused non-intervention, but the Great Depression of 1929-32 stopped the artificers of orthodox economics in their tracks. A precarious balance of forces between government, employers, and trade unions enabled Keynesian economics to emerge as the new policy paradigm of the Western world. However, the stagflation of the 1970s led to the rejection of Keynesian policy and a return to small-state neoclassical orthodoxy. Thirty years later, the 2008 global financial crash was severe enough to have shaken the re-vamped classical orthodoxy, but, curiously, this did not happen. Once the crisis had been overcome - by Keynesian measures taken in desperation - the pre-crash orthodoxy was reinstated, undermined but unbowed. Since 2008, no new 'big idea' has emerged, and orthodoxy has maintained its sway, enacting punishing austerity agendas that leave us with a still-anaemic global economy.
This book aims to familiarise the reader with essential elements of Keynes's 'big idea'. By showing that much of economic orthodoxy is far from being the hard science it claims to be, it aims to embolden the next generation of economists to break free from their conceptual prisons and afford money and government the starring roles in the economic drama that they deserve.
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26,13 €
27,50 €
The Basics Box: Very Short Introductions Boxed Set
These books are perfect to pop in your pocket now packaged to make the ideal gift! Five of the best-selling introductory books from the highly acclaimed Very Short Introductions series packaged in a stylish case to make the ideal gift or way-in to five of the most important subjects. This boxed set gives a great introduction to five key subjects: politics, mathematics, philosophy, psychology, and history. Philosophy: A Very Short Introduction by Edward Craig (ISBN-10: 0-19-285421-6/ISBN-13 978-0-19-285421-6) - '[The Very Short Introduction to Philosophy] shows that philosophy really can be fascinating, broad-minded and full of surprise. As a means of stimulating interest in the subject it has few rivals.' - Julian Baggini, The Philosopher's Magazine. Mathematics: A Very Short Introduction by Timothy Gowers (ISBN-10: 0-19-285361-9/ISBN-13 978-0-19-285361-5) - 'a marvellously lucid guide to the beauty and mystery of numbers' - Gilbert Adair. This book explains, carefully but not technically, the differences between advanced, research-level mathematics, and the sort of mathematics we learn at school. The most fundamental differences are philosophical, and readers of this book will emerge with a clearer understanding of paradoxical-sounding concepts such as infinity, curved space, and imaginary numbers. History: A Very Short Introduction by John Arnold (ISBN-10: 0-19-285352-X/ISBN-13 978-0-19-285352-3) - the book begins by inviting us to think about various questions provoked by our investigation of history, and explores the ways these questions have been answered in the past. Concepts such as causation, interpretation, and periodization, are introduced by means of concrete examples of how historians work, to give a sense of the excitement of discovering not only the past, but also ourselves. Politics: A Very Short Introduction by Kenneth Minogue (ISBN-10: 0-19-285388-0/ISBN-13: 978-0-19-285388-2) - in this provocative but balanced essay, Kenneth Minogue d...
Vypredané
27,74 €
29,20 €
White Heat 25
Once in a blue moon a book is published that changes irrevocably the face of things. White Heat is one such book. Since it was originally produced in 1990, it has gone on to become one of the most enduring classic cookbooks of our time. With its unique blend of outspoken opinion, recipes and dramatic photographs by the late legendary photographer Bob Carlos Clarke, White Heat captures the magic and spirit of Marco Pierre White in the heat of his kitchen. This 25th anniversary edition features brand new material, including photographs from the late Bob Carlos Clarke and contributions from James Steen, Lindsey Carlos Clarke and a host of high-profile chefs: Jason Atherton, Sat Bains, Mario Batali, Raymond Blanc, Anthony Bourdain, Adam Byatt, David Chang, Phil Howard, Tom Kerridge, Paul Kitching, Pierre Koffmann, Gordon Ramsay and Jock Zonfrillo.
Vypredané
43,65 €
45,95 €
The Mistletoe Murder and Other Stories
As the acknowledged 'Queen of Crime', P. D. James was frequently commissioned by newspapers and magazines to write a special short story for Christmas. Four of the best of these have been drawn from the archives and published here. P. D. James' prose illuminates each of these perfectly formed stories, making them ideal reading for the darkest days of the year. While she delights in the secrets that lurk beneath the surface at family gatherings, her Christmas stories also provide tantalizing puzzles to keep the reader guessing. P. D. James embraces the challenge of the short-story form, and ingeniously weaves the strands of plot, setting, characterisation and surprise to create a satisfying whole within only a few thousand words. From the title story about a strained country-house party on Christmas Eve, to another about an illicit affair that ends in murder, and two cases for James' poet-detective Adam Dalgliesh, each treats the reader to James' masterfully atmospheric storytelling, always with the lure of a mystery to be solved.
Vypredané
12,83 €
13,50 €
O.B.D. - Stereo CD
Skupina O.B.D. vznikla v roku 1993. Na konte majú cenu za najhranejšiu pieseň v slovenských rádiách a 4 albumy. Skupina nabrala nový vietor a po 10-tich rokoch prichádza s novým albumom STEREO. Nahrávali v pôvodnom znení- Martin Valihora (bicie), Roman Galvánek (spev), Bronislav Dobrota (gitara) a Richard Šimurka (dychy). Na albume Stereo sa podieľali ako hostia aj Silvo Sališ, Juraj Majer, Marek Žilinec, Oliver Ďurčo a Marian Jaslovský. Fanúšikovia sa majú na čo tešiť, na albume budú počuť krásne posledné tóny trumpetistu Martina Ďurdinu, ale aj skladbu z klasickej hudby pre klavír a sláčikové trio.
1. Intro
2. Stereo
3. Púpavy
4. Ľalia
5. Živý pokoj
6. Pod modrou oblohou
7. Prsteň
8. Kráčam mestom
9. Padám preč
10. Láska z papiera BONUS (Peci Uherčík a Galo)
11. Realizuj
12. Sonáta D mol pre klavír a sláčikové trio
Vypredané
9,49 €
9,99 €
If I Stay / Where She Went
This is a slipcase containing the international bestseller If I Stay and its sequel Where She Went. If I Stay - Life can change in an instant. A cold February morning ...A snowy road ...And suddenly all of Mia's choices are gone. Except one. Where She Went - If you had a second chance at first love ...would you take it? It's been three years since Mia walked out of Adam's life. And three years he's spent wondering why. When their paths cross again in New York, Adam and Mia are brought back together for one life-changing night. Haunting, heartrending and ultimately life-affirming, If I Stay and Where She Went will make you appreciate all that you have, all that you've lost - and all that might be. It includes interviews with the stars of the film, Chloe Moretz and Jamie Blackley.
Vypredané
14,73 €
15,50 €
A megmentett kutyus
Hanna és Adam ikertestvérek; már alig várják, hogy nyaralni menjenek a tengerpartra - különösen mivel magukkal vihetik virgonc kiskutyájukat, Mázlit is.
Mázli imád a tengerparton rohangálni, a hullámok között játszani és a homokban ásni. Ezek az új élmények még a mókusok kergetésénél is sokkal élvezetesebbek!
Hanna és Adam arra készül, hogy életükben először egyedül vigyék sétálni a kutyust. Ám a sziklákon tett barangolás nagyobb kalandnak bizonyul, mint azt bármelyikük is képzelte volna...
Szabadkőműves béklyóban
A magyar szellemiélet mind a mai napig nem nézett szembe becsületesen a mesterségesen kialakított Ady-kultusszal: okaival, kiváltóival, haszonélvezőivel, a fönntartásában szerepet játszó személyekkel - s mindenekelőtt: utóbbiak kifejezett politikai céljaival. Annak ellenére van ez így, hogy Ady Endréről már rengeteg, összességében több tízezer nyomtatott oldalnyi elemzést és értékelést publikáltak. Ezek többsége azért magasztalja Adyt - természetesen kritikátlanul -, mert a költő és hírlapíró írásainak túlnyomó többségében ún. baloldali, a materialisták szerint "haladó" eszméket vallott. A 20. század első éveitől mintegy nyolc-tíz személy kezdte támogatni a szárnyait bontogató Adyt. A patronálás jól körvonalazható módszerekkel, pontosan fölismerhető célok érdekében történt. A fiatal váradi újságíró már pályájának kezdetén olyan nagyváradi szabadkőművesek társaságában forgolódott, akik fő céljuknak a keresztény magyar állam megdöntését tartották. Ennek a környezetnek a szellemi előkészítő munkája (az "eszmeérlelés") jelentősen segítette később a vörös diktatúra létrejöttét, s így akarva-akaratlanul hozzájárult Magyarország összeomlásához. Haösszevetjük Ady cikkeit a váradi László király páholy irataival, teljesen új megvilágításba kerülnek akkori írásai, politikai nézetei, keresztényellenes kirohanásai. Forráselemző összehasonlító módszerrel, részletekbe menően mutatom be, hogy korántsem csak véletlen, alkalmi átfedésekről van szó. Könyvemben megkísérlem az óriási tehetségű, tragikus sorsú magyar költő életének néhány fontos fejezetét a kor szabadkőművességéről szerzett ismeretek birtokában, a pártos és elfogult történetírás és irodalomtörténet-írás ellenére, a magam konzervatív fölfogása szerint ismertetni.
Vypredané
10,93 €
11,50 €
Hats by Madame Paulette
This beautifully designed and abundantly illustrated book is the first to focus on the career of Madame Paulette (1900-1994), Pariss queen of milliners and one of the most important figures in 20th-century fashion. Paulette's fame was international: her exquisite creations featured regularly on the pages of Vogue and Harpers Bazaar, and crowned the heads of the rich and famous across the globe, among them Greta Garbo, Marlene Dietrich, Audrey Hepburn, Rita Hayworth, Princess Grace of Monaco and the Duchess of Windsor. She collaborated with Cecil Beaton on the award-winning hats for My Fair Lady and Gigi, and over the course of her long career designed headwear for such legendary Paris couturiers as Pierre Balmain, Pierre Cardin, Emmanuel Ungaro and Thierry Mugler. A fascinating character and a true fashion pioneer, she is a source of inspiration for some of the world's most important milliners today, including Stephen Jones, who has contributed a foreword.
Vypredané
37,53 €
39,50 €
Inside Appple
In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
Vypredané
10,93 €
11,50 €
A megmentett kutyus
Hanna és Adam ikertestvérek; már alig várják, hogy nyaralni menjenek a tengerpartra - különösen mivel magukkal vihetik virgonc kiskutyájukat, Mázlit is.
Mázli imád a tengerparton rohangálni, a hullámok között játszani és a homokban ásni. Ezek az új élmények még a mókusok kergetésénél is sokkal élvezetesebbek! Hanna és Adam arra készül, hogy életükben először egyedül vigyék sétálni a kutyust. Ám a sziklákon tett barangolás nagyobb kalandnak bizonyul, mint azt bármelyikük is képzelte volna...
Vypredané
5,51 €
5,80 €
Talking to Robots
'A refreshing variation on the will-intelligent-robots-bring-Armageddon genre . . . this colorful mixture of expert futurology and quirky speculation does not disappoint'
Kirkus
'A robot may not injure a human being or, through inaction, allow a human being to come to harm.' Isaac Asimov, The First Law of Robotics
What robot and AI systems are being built and imagined right now? What do they say about us, their creators? Will they usher in a fantastic new future, or destroy us? What do some of our greatest thinkers, from physicist Brian Greene and futurist Kevin Kelly to inventor Dean Kamen, geneticist George Church and filmmaker Tiffany Shlain, anticipate for our human-robot future? For even as robots and AI intrigue us and make us anxious about the future, our fascination with robots has always been about more than the potential of the technology - it also concerns what robots tell us about being human.
From present-day Facebook and Amazon bots to near-future 'intimacy' bots and 'the robot that swiped my job' bots, bestselling American popular science writer David Ewing Duncan's Talking to Robots is a wonderfully entertaining and insightful guide to possible future scenarios about robots, both real and imagined.
Featured bots include robot drivers; doc bots; politician bots; warrior bots; sex bots; synthetic
bio bots; dystopic bots that are hopefully just bad dreams; and ultimately, God Bot (as
described by physicist Brian Greene).
These scenarios are informed by discussions with well-known thinkers, engineers, scientists, artists, philosophers and others, who share with us their ideas, hopes and fears about robots. David spoke with, among others, Kevin Kelly, David Baldacci, Brian Greene, Dean Kamen, Craig Venter, Stephanie Mehta, David Eagleman, George Poste, George Church, General R. H. Latiff, Robert Seigel, Emily Morse, David Sinclair, Ken Goldberg, Sunny Bates, Adam Gazzaley, Tim O'Reilly, Tiffany Shlain, Eric Topol and Juan Enriquez.
These discussions, along with some reporting on bot-tech, bot-history and real-time societal and
ethical issues with robots, are the launch pads for unfurling possible bot futures that are informed by how people and societies have handled new technologies in the past.
The book describes how robots work, but its primary focus is on what our fixation with bots
and AI says about us as humans: about our hopes and anxieties; our myths, stories, beliefs and
ideas about beings both real and artificial; and our attempts to attain perfection.
We are at a pivotal moment when our ancient infatuation with human-like beings with certain
attributes or superpowers - in mythology, religion and storytelling - is coinciding with our
ability to actually build some of these entities.
Vypredané
18,00 €
18,95 €
Love Lies
A compulsive tale of a modern-day Cinderella's quest for her own happily ever after, filled with Sunday Times bestseller Adele Parks' warmth, wit and insight into real life relationships. Fern is staring thirty in the face and she believes a romantic wedding should be the next step for her and long-term love Adam, but he just won't go down on one knee. Then a chance meeting catapults her out of the everyday existence and into a girl's ultimate fantasy - being swept away by Prince Charming to a life of luxury, wealth and celebrity. But is her whirlwind romance with pop star Scottie Taylor everything it seems? Fern is forced to ask herself if a fairy tale ending is possible in such a modern rock and roll world...*Includes bonus material*
Vypredané
9,98 €
10,50 €
Csupacucc - Szandi ruhatára
"Szia!
Szandra vagyok, ez pedig az én divatszínezőm! Most már nem csak filmsztárnak, hanem modellnek is érezhetem magam. Tervezd meg, hogy mit viseljek a suliban, egy buliban, vagy színházban, és segíts, hogy a strandon is divatos lehessek! Színezz, ragaszd fel a 38 matricát, és szórakozz remekül a Csupacuccal!
Kalandra fel!
Szandra"
Vypredané
5,05 €
5,32 €
Collected Essays
This collection begins in the early 1980s with "The Rainbow Sign," which was written as the Introduction to the screenplay of "My Beautiful Laundrette." It allowed Kureishi to expand upon the issues raised by the film: race, class, sexuality - issues
that were provoked by his childhood and family situation. In the ensuing decades, he has developed these initial ideas, especially as the issue of Islam's relation to the West has become one of the burning issues of the time. Kureishi shows how flex
ible a form the essay can be - as intellectual as Sontag or Adam Phillips, as informal and casual as Max Beerbohm, as cool and minimalist as Joan Didion, or as provocative as Norman Mailer. As with his fictional work, these essays display Kureishi's
ability to capture the temper of the times.
Vypredané
12,34 €
12,99 €