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Best Of Vietnam 2
Lonely Planet: The world's number one travel guide publisher*
Lonely Planet's Best of Vietnam is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Immerse yourself in history in the warren-like lanes of Hoi An Old Town; cruise through shimmering seas past karst limestone peaks in Halong Bay, and kayak through ethereal caves or trek verdant rainforest mountains in Phong Nha-Ke Bang National Park. All with your trusted travel companion. Discover the best of Vietnam and begin your journey now!
Inside Lonely Planet's Best of Vietnam:
Full-colour images throughout
Highlights and itineraries help you tailor your trip to your personal needs and interests
Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots
Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices
Honest reviews for all budgets - eating, sightseeing, going out, shopping, hidden gems that most guidebooks miss
Cultural insights provide a richer, more rewarding travel experience - covering history, art, food, sport, landscapes, wildlife
Free, convenient pull-out Hanoi and Ho Chi Minh City maps (included in print version), plus easy-to-use colour maps to help you explore
Covers Hanoi, Halong Bay, Sapa, Phong Nha-Ke Bang National Park, Hoi An, Hue, Mui Ne, Dalat, Cat Tien National Park, Ho Chi Minh City, Con Dao Islands, Mekong Delta, Phu Quoc
The Perfect Choice: Lonely Planet's Best of Vietnam, our easy-to-use guide, filled with inspiring and colourful photos, focuses on Vietnam's most popular attractions for those wanting to experience the best of the best.
Looking for a comprehensive guide that recommends both popular and offbeat experiences, and extensively covers all the country has to offer? Check out Lonely Planet's Vietnam guide.
About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You'll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more.
TripAdvisor Travelers' Choice Awards 2012, 2013, 2014, 2015 and 2016 winner in Favorite Travel Guide category
`Lonely Planet guides are, quite simply, like no other.' - New York Times
`Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia)
*Source: Nielsen BookScan: Australia, UK, USA, 5/2016-4/2017
Vypredané
20,43 €
21,50 €
Doctor Who - The Secret Lives of Monsters
For years, world governments and multinational organizations, like the secretive UNIT, have labored to keep the truth about aliens hidden from the public. Now, leading alientologist Justin Richards finally blows the lid off one of the biggest conspiracies since the Scarlioni Incident. Doctor Who: The Secret Lives of Monsters not only proves that alien life exists but also that the aliens are already here living among us.Based on exclusive access to classified UNIT and Torchwood files, and collating top secret information that has been kept buried for centuries, Richards reveals the terrifying truth behind the rumors and legends.Why is the Sontaran's probic vent his weak point and what is its actual use? How do the Daleks reproduce? How can you tell whether your best friend is a Zygon in disguise? If you want answers to questions like these, then this book is a must have. Including sixteen removable features, Doctor Who: The Secret Lives of Monsters teaches you how to recognize these hidden extraterrestrials around us and is the essential guidebook for surviving the coming invasion.
Vypredané
35,10 €
36,95 €
Good Housekeeping Cookery Book
Since its first publication in 1948, the Good Housekeeping Cookery Book has sold over 2 million copies, firmly establishing it as the ultimate cook's bible. This updated edition celebrates 90 years of the Good Housekeeping Institute and contains their ultimate collection of over 500 delicious, triple-tested recipes. The Good Housekeeping Cookery Book has the perfect recipe for every occasion - from traditional dishes that have been passed down from generation to generation to contemporary classics. Discover hundreds of delicious ideas for meat, poultry, fish and vegetarian dishes, as well as mouth-watering cakes, puddings, jams, pickles and chutneys. Each page is packed with useful information - including recipe preparation and cooking times, freezing notes and nutritional info - plus you'll find tips on everything from storing fresh herbs and jointing a chicken to icing cakes and making perfect pastry. The book also includes hundreds of pictures to help you achieve perfect results every time. Complete with all the recipes that every cook should know, this classic compendium is an essential reference for every kitchen.
Vypredané
45,60 €
48,00 €
The Winter Ghosts
A haunting ghost story from the French mountains. The Great War took much more than lives. It robbed a generation of friends, lovers and futures. In Freddie Watson's case, it took his beloved brother and, at times, his peace of mind. Unable to cope with his grief, Freddie has spent much of the time since in a sanatorium. In the winter of 1928, still seeking resolution, Freddie is travelling through the French Pyrenees - another region that has seen too much bloodshed over the years. During a snowstorm, his car spins off the mountain road. Shaken, he stumbles into the woods, emerging by a tiny village. There he meets Fabrissa, a beautiful local woman, also mourning a lost generation. Over the course of one night, Fabrissa and Freddie share their stories of remembrance and loss. By the time dawn breaks, he will have stumbled across a tragic mystery that goes back through the centuries. By turns thrilling, poignant and haunting, this is a story of two lives touched by war and transformed by courage.
Vypredané
9,98 €
10,50 €
Blue
#1 NEW YORK TIMES BESTSELLER Ginny Carter was once a rising star in TV news, married to a top anchorman, with a three-year-old son and a full and happy life in Beverly Hills—until her whole world dissolved in a single instant on the freeway two days before Christmas. In the aftermath, she pieces her life back together and tries to find meaning in her existence as a human rights worker in the worst areas around the globe. Then, on the anniversary of the fateful accident—and wrestling with the lure of death herself—she meets a boy who will cause her life to change forever yet again. Thirteen-year-old Blue Williams has been living on the streets, abandoned by his family, rarely attending school, and utterly alone. Following her instincts, Ginny reaches out to him. Leery of everyone, he runs from her again and again. But he always returns, and each time, their friendship grows. Blue glows with outsized spirit and an irresistible mix of innocence and wisdom beyond his years. Ginny offers him respect as they form an unusual bond and become the family they each lost. But just as Blue is truly beginning to trust her, she learns of a shocking betrayal that he has been hiding. Is it a wound too deep to heal, or will she be able to fight the battle that will make them both whole again? Blue is #1 New York Times bestselling author Danielle Steel at her finest, a probing and emotionally gripping story of dark secrets revealed, second chances, and the power of love and courage to overcome life’s greatest challenges.
Vypredané
7,13 €
7,50 €
Jakarta 1
Lonely Planet: The world's leading travel guide publisher Lonely Planet Pocket Jakarta is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Explore the must-see National Museum, or stroll the streets of Glodok, all with your trusted travel companion. Get to the heart of the best of Jakarta and begin your journey now! Inside Lonely Planet Pocket Jakarta Full-colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss User-friendly layout with helpful icons, and organised by neighbourhood to help you pick the best spots to spend your time Covers Kota & Glodok, Merdeka Square, Central Jakarta, Cikini & Menteng and more The Perfect Choice: Lonely Planet Pocket Jakarta , a colorful, easy-to-use, and handy guide that literally fits in your pocket, provides on-the-go assistance for those seeking only the can't-miss experiences to maximize a quick trip experience. Looking for more extensive coverage? Check out Lonely Planet Indonesia guide for a comprehensive look at all the country has to offer. Authors: Written and researched by Lonely Planet About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.
Vypredané
10,40 €
10,95 €
Mallorca 4
Lonely Planet: The world's leading travel guide publisher Lonely Planet Mallorca is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Take a scenic drive on the sinuous road to Sa Calobra, visit the isolated Platja des Coll Baix, or gaze in wonder at the Palma Catedral; all with your trusted travel companion. Get to the heart of Mallorca and begin your journey now! Inside Lonely Planet's Mallorca Travel Guide: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - history, landscapes, wildlife, architecture, arts, crafts, cuisine. Over 30 maps Covers Palma, Valldemossa, Deia, Soller, Fornalutx, Biniaraix, Pollenca, Alcudia, Inca, Arta, Cala Ratjada, Platja des Coll Baix, Cap de Formentor, Illa de Cabrera and more The Perfect Choice: Lonely Planet Mallorca, our most comprehensive guide to Mallorca, is perfect for both exploring top sights and taking roads less travelled. Looking for more coverage? Check out Lonely Planet's Spain guide for a comprehensive look at what the whole country has to offer. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.
Vypredané
17,05 €
17,95 €
Peter Lindbergh - A Different Vision on Fashion Photography
When German photographer Peter Lindbergh shot five young models in downtown New York City in 1989, he produced not only the iconic British Vogue January 1990 cover but also the birth certificate of the supermodels. The image didn’t just bring revered faces together for the first time; it marked the beginning of a new fashion era and a new understanding of female beauty.
Coinciding with his major retrospective at the Kunsthal in Rotterdam, the Netherlands, this book gathers more than 400 images from four decades of Lindbergh’s photography to celebrate his unique and game-changing storytelling and the new romantic and narrative vision it brought to art and fashion.
Whether in striking single portraits or dramatic situations of figure and setting, we trace the photographer’s cinematic inflections and his provocative play with female archetypes as subjects adopt the guise of dancers, actresses, heroines, and femmes fatales. Raw and seductive at once, we see how Lindbergh’s trademark monochrome pictures also redefined standards of beauty by emphasizing spirit and personalityas much as looks, celebrating the elegance and sensuality of older women, and privileging natural and authentic beauty in an era of pervasive retouching.
In a testimony to Lindbergh’s illustrious status in the fashion world, his images are contextualized by commentaries from collaborators such as Jean Paul Gaultier, Nicole Kidman, Grace Coddington, Cindy Crawford, and Anna Wintour, who chose Lindbergh to shoot her first US Vogue cover. Their tributes explain just what makes Lindbergh’s images so unique and powerful.??
Exhibition Peter Lindbergh. A Different Vision on Fashion Photography atKunsthal Rotterdam, the Netherlands, September 10, 2016–February 12, 2017
Vypredané
62,65 €
65,95 €
Lacná kniha Peter Lindbergh - A Different Vision on Fashion Photography (-90%)
When German photographer Peter Lindbergh shot five young models in downtown New York City in 1989, he produced not only the iconic British Vogue January 1990 cover but also the birth certificate of the supermodels. The image didn’t just bring revered faces together for the first time; it marked the beginning of a new fashion era and a new understanding of female beauty.
Coinciding with his major retrospective at the Kunsthal in Rotterdam, the Netherlands, this book gathers more than 400 images from four decades of Lindbergh’s photography to celebrate his unique and game-changing storytelling and the new romantic and narrative vision it brought to art and fashion.
Whether in striking single portraits or dramatic situations of figure and setting, we trace the photographer’s cinematic inflections and his provocative play with female archetypes as subjects adopt the guise of dancers, actresses, heroines, and femmes fatales. Raw and seductive at once, we see how Lindbergh’s trademark monochrome pictures also redefined standards of beauty by emphasizing spirit and personalityas much as looks, celebrating the elegance and sensuality of older women, and privileging natural and authentic beauty in an era of pervasive retouching.
In a testimony to Lindbergh’s illustrious status in the fashion world, his images are contextualized by commentaries from collaborators such as Jean Paul Gaultier, Nicole Kidman, Grace Coddington, Cindy Crawford, and Anna Wintour, who chose Lindbergh to shoot her first US Vogue cover. Their tributes explain just what makes Lindbergh’s images so unique and powerful.??
Exhibition Peter Lindbergh. A Different Vision on Fashion Photography atKunsthal Rotterdam, the Netherlands, September 10, 2016–February 12, 2017
Vypredané
6,60 €
65,95 €
dostupné aj ako:
Snow Like Ashes
A striking fantasy tale of dark magic, dangerous politics, and discovering your true self-perfect for fans of Game of Thrones, An Ember in the Ashes and A Court of Thorns and Roses. Sixteen years ago the Kingdom of Winter was conquered and its citizens enslaved, leaving them without magic or a monarch. Now the Winterians' only hope for freedom is the eight survivors who managed to escape, and who have been waiting for the opportunity to steal back Winter's magic and rebuild the kingdom ever since. Orphaned as an infant during Winter's defeat, Meira has lived her whole life as a refugee. Training to be a warrior-and desperately in love with her best friend, Winter's future king-she would do anything to help Winter rise to power again. So when scouts discover the location of the ancient locket that can restore Winter's magic, Meira decides to go after it herself-only to find herself thrust into a world of evil magic and dangerous politics-and ultimately comes to realize that her destiny is not, never has been, her own.
Vypredané
18,53 €
19,50 €
The Nixon Defense: What He Knew and When He Knew it
Based on Nixon s overlooked recordings, "New York Times" bestselling author John W. Dean connects the dots between what we ve come to believe about Watergate and what actually happened Watergate forever changed American politics, and in light of the revelations about the NSA s widespread surveillance program, the scandal has taken on new significance. Yet remarkably, four decades after Nixon was forced to resign, no one has told the full story of his involvement in Watergate. In "The Nixon Defense," former White House Counsel John W. Dean, one of the last major surviving figures of Watergate, draws on his own transcripts of almost a thousand conversations, a wealth of Nixon s secretly recorded information, and more than 150,000 pages of documents in the National Archives and the Nixon Library to provide the definitive answer to the question: What did President Nixon know and when did he know it? Through narrative and contemporaneous dialogue, Dean connects dots that have never been connected, including revealing how and why the Watergate break-in occurred, what was on the mysterious 18 1/2 minute gap in Nixon s recorded conversations, and more. In what will stand as the most authoritative account of one of America s worst political scandals, "The Nixon Defense" shows how the disastrous mistakes of Watergate could have been avoided and offers a cautionary tale for our own time."
Vypredané
15,68 €
16,50 €
Watches
The British Museum watch collection is unsurpassed anywhere in the world, and tells the story of the watch which spans an incredible 500 years. Within the collection are examples ranging from sixteenth-century early stack freed watches made in south Germany to exquisite decorative watches of the seventeenth century. Everyday watches from the eighteenth century and precision-made chronometers from the eighteenth and nineteenth centuries are included, as are examples from the modern era. All the major makers of Europe and America will be represented, including Thomas Tompion, whose reputation stretched far and wide even in his own time, and the Swiss-born Abraham Louis Breguet, who lived and worked in Paris supplying the best that money could buy to the crown heads and aristocratic families of the western world. In contrast to the high precision of the horological giants, the Museum has a growing collection of wristwatches, including those with automatic winding systems. There are also extensive collections of pin-pallet lever watches made for the mass market during the nineteenth and twentieth centuries by companies such as Waterbury and Ingersoll. The collections are brought up to the minute with the inclusion of early examples of electro-mechanical watches and the quartz revolution.
Vypredané
21,80 €
22,95 €
Come, Tell Me How You Live: Memories From Archaeological Expeditions In The Mysterious Middle East
Agatha Christie's personal memoirs about her travels to Syria and Iraq in the 1930s with her archaeologist husband Max Mallowan, where she worked on the digs and wrote some of her most evocative novels. Think you know Agatha Christie? Think again! To the world she was Agatha Christie, legendary author of bestselling whodunits. But in the 1930s she wore a different hat, travelling with her husband, renowned archaeologist Max Mallowan, as he investigated the buried ruins and ancient wonders of Syria and Iraq. When friends asked what this strange 'other life' was like, she decided to answer their questions by writing down her adventures in this eye-opening book. Described by the author as a 'meandering chronicle of life on an archaeological dig', Come, Tell Me How You Live is Agatha Christie's very personal memoir of her time spent in this breathtaking corner of the globe, living among the working men in tents in the desert where recorded human history began. Acclaimed as 'a pure pleasure to read', it is an altogether remarkable and increasingly poignant narrative, a fascinating, vibrant and vivid portrait of everyday life in a world now long since vanished.
Vypredané
10,40 €
10,95 €
Manual of Typography, Bodoni
Alphabet legend: The complete reproduction of a typographical masterworkOfficial printer for the Duke of Parma, Giambattista Bodoni (1740-1813) declared that well-designed type derived its beauty from four principles: uniformity of design, sharpness and neatness, good taste, and charm. In his Manuale tipografico, published posthumously in 1818, he distilled these principles into a comprehensive catalog of type and set the standard for printing the alphabet thereafter.TASCHEN s meticulous reprint of Bodoni s masterwork celebrates what was an unprecedented degree of technical refinement and visual elegance, as well as exploring the origins of the much-loved Bodoni typeface, still much deployed in both print and digital media. Like the original, the book features 142 sets of roman and italic typefaces, a wide selection of borders, ornaments, symbols, and flowers, as well as Greek, Hebrew, Russian, Arabic, Phoenician, Armenian, Coptic, and Tibetan alphabets.About the series: Bibliotheca Universalis Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.Bookworm s delight never bore, always excite!"
Last of the Giants
Many millions of words have already been written about Guns N' Roses, the old line-up, the new line-up. But none of them have ever really gotten to the truth. Which is this: Guns N' Roses has always been a band out of time, the Last of the Giants. They are what every rock band since the Rolling Stones has tried and nearly always failed to be: dangerous. At a time when smiling, MTV-friendly, safe-sex, just-say-no Bon Jovi was the biggest band in the world, here was a band that seemed to have leapt straight out of the coke-smothered pages of the original, golden-age, late-sixties rock scene. 'Live like a suicide', the band used to say when they all lived together in the Hell House, their notorious LA home. And this is where Mick Wall first met them, and became part of their inner circle, before famously being denounced by name by Axl Rose in the song 'Get in the Ring'. But this book isn't about settling old scores. Written with the clear head that 25 years later brings you, this is a celebration of Guns N' Roses the band, and of Axl Rose the frontman who really is that thing we so desperately want him to be: the last of the truly extraordinary, all-time great, no apologies, no explanations, no giving-a-shit rock stars. The last of his kind.
Vypredané
18,95 €
19,95 €
Culture Trails
Hemingway's Paris, Finnish saunas, Renaissance Florence: from art and music to literature and cinema, there's something for everyone in this follow-up to Wine Trails and Food Trails. We present ideas and itineraries for 52 weekends of culture heaven, packed with expert recommendations, maps and advice on how to get there and where to stay.
We've searched the globe to find 52 cultural enclaves where the arts have had a profound, lasting impact and local culture is being protected and nurtured; where old customs hold true and new ones are being forged; and where the past is melding with the future in fascinating ways.
Highlights include:
Aboriginal art in Australia's Northern Territory
On a classical high in Vienna
Confronting Soviet ghosts in Bulgaria
Exploring a Latin American literary legacy
Myths & legends of old Hong Kong
Discovering Havana's music scene
Copenhagen's design and urban environment
Oxford's storytellers
Ancient religion of Ethiopia
Finnish sauna culture
Picasso on the Riviera
Walking in the footsteps of Vikings
Rajasthan's open-air art galleries
Medici Florence
Bob Marley reggae trail
Taiwanese folklore reimagined
Vintage Hollywood
Deep South blues trail
About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You'll also find our content online, on mobile, video and in 14 languages, 12 international magazines, armchair and lifestyle books, ebooks, and more. Follow us on Facebook (facebook.com/lonelyplanet), Twitter (@lonelyplanet), Instagram (Instagram.com/lonelyplanet) and Snapchat (@lonelyplanet).
TripAdvisor Travelers' Choice Awards 2012, 2013, 2014, 2015 and 2016 winner in Favorite Travel Guide category
'Lonely Planet guides are, quite simply, like no other.' - New York Times
'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia)
Vypredané
23,70 €
24,95 €
Sebastiao Salgado - Exodus
Humanity on the move: Sebastiao Salgado s searing reportage of exiles, migrants, and refugeesIt has been almost a generation since Sebastiao Salgado first published Exodus but the story it tells, of fraught human movement around the globe, has changed little in 16 years. The push and pull factors may shift, the nexus of conflict relocates from Rwanda to Syria, but the people who leave their homes tell the same tale: deprivation, hardship, and glimmers of hope, plotted along a journey of great psychological, as well as physical, toil.Salgado spent six years with migrant peoples, visiting more than 35 countries to document displacement on the road, in camps, and in overcrowded city slums where new arrivals often end up. His reportage includes Latin Americans entering the United States, Jews leaving the former Soviet Union, Kosovars fleeing into Albania, the Hutu refugees of Rwanda, as well as the first boat people of Arabs and sub-Saharan Africans trying to reach Europe across the Mediterranean sea. His images feature those who know where they are going and those who are simply in flight, relieved to be alive and uninjured enough to run. The faces he meets present dignity and compassion in the most bitter of circumstances, but also the many ravaged marks of violence, hatred, and greed.With his particular eye for detail and motion, Salgado captures the heart-stopping moments of migratory movement, as much as the mass flux. There are laden trucks, crowded boats, and camps stretched out to a clouded horizon, and then there is the small, bandaged leg; the fingerprint on a page; the interview with a border guard; the bundle and baby clutched to a mother s breast. Insisting on the scale of the migrant phenomenon, Salgado also asserts, with characteristic humanism, the personal story within the overwhelming numbers. Against the indistinct faces of televised footage or the crowds caught beneath a newspaper headline, what we find here are portraits of individual identities, even in the abyss of a lost land, home, and, often, loved ones.At the same time, Salgado also declares the commonality of the migrant situation as a shared, global experience. He summons his viewers not simply as spectators of the refugee and exile suffering, but as actors in the social and political shifts of global information, urbanization, environmental damage, and vast discrepancies in wealth, which all contribute to the migratory phenomenon. As the boats bobbing up on the Greek and Italian coastline brought migration home to Europe like no mass movement since the Second World War, Exodus cries out not only for our heightened awareness but also for responsibility and engagement. In face of the scarred bodies, the hundreds of bare feet on hot tarmac, our imperative is not to look on in compassion, but in Salgado s own words, to temper our political, economic, and environmental behaviors in a new regimen of coexistence. "
Vypredané
79,80 €
84,00 €
The Brand Flip Why Customers Now Run Companies and How to Profit from it
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: "A brand isn't what you say it is-it's what they say it is." People are no longer consumers or market segments or tiny blips in big data. They don't buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They're willing to roll up their sleeves and help out-not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Vypredané
29,39 €
30,94 €
Zayn Official Autobiography
The first and only official book from ZAYN. Global superstar ZAYN shares a photographic journey of his life since leaving One Direction.
ZAYN opens up with this collection of thoughts, inspiration, and never-before-seen personal photographs. After five years of massive success with One Direction, ZAYN launched his career as a solo artist with Mind of Mine, becoming one of the most successful artists in the world. Now, for the first time ever, ZAYN is going to tell and show all in this intimate and raw scrapbook of his life. Never-before-released photos give readers insight to ZAYN, no-holds-barred. Gorgeously designed with hundreds of full-color photographs and Zayn's notes, drawings, song lyrics, and personal stories, the book captures Zayn's most private moments and his candid feelings on fame, success, music, and life. The next chapter of ZAYN'S evolution into global superstar, told by the artist who is living it.
***
Reviews for Mind of Mine:
"A singer eager to reclaim the parts of himself that five years in the pop klieg lights forced into the shadows." -The New York Times
"Sonically, you won't find many pop albums in 2016 more immaculately conceived than this." -SPIN
"Sublime." -USA Today
"Malik can sing . . . he's done this before, but not like this." -Rolling Stone
"A moody, deeply textured R&B album..." -Los Angeles Times
"Zayn has clearly achieved his aim of making an album of sexy, credible pop-R&B." -NME
Vypredané
23,70 €
24,95 €