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How to Make it as an Advertising Creative
This book is aimed at anyone who is considering becoming an advertising creative, studying to become one, or would like to become a better one. Written in an entertaining and informative style, the book explains the diverse set of skills that you need to make it as an advertising creative above and beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book will teach you the intangible skills that are essential if you are to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet. Includes a foreword by David Droga, founder of the Droga5 advertising agency in New York, and one of the hottest names in the world of advertising right now.
Vypredané
23,70 €
24,95 €
For Love and Money
Over the past decade there has been a creative rebirth in the practice of illustration. Boosted by the art worlds acceptance of graffiti and street art, the ubiquitous nature of foolproof vector programs, the re-adoption of illustration by avant-garde fashion labels, the proliferation of character design in two- and three-dimensions, and the technical capabilities of digital delivery, contemporary illustration has more applications, methodologies and fans than ever before. With modes of production ranging from the reimagined traditions of drawing, painting and collage, to the wide range of computer-based applications, and a myriad of unique combinations of both hand and digital means, todays illustrators are breaking the mould in terms of production. This book will investigate these myriad ways of working and creating, by featuring portfolios of images from a diverse range of more than 80 contemporary practitioners, some of whom have never before been featured in a book. Drawn from around the world, each portfolio will be accompanied by analysis and an interview with the illustrator. Building into a collection that showcases new talent and focuses on current trends, this book will offer a definitive guide to illustration in the new millennium.
Vypredané
25,60 €
26,95 €
1000 More Greetings
With correspondence for every occasion, this book is a must-have resource for designers
who are looking for inspiration from an unprecedented collection of work by an international
group of designers.
The 1,000 inspirational examples of invitations, announcements, greetings, and self
promotions are created using unique materials and expressive treatments. 1,000 More
Greetings features examples by designers who are enjoying the luxury of personal
expression through creative freedom, without the need to satisfy a client.
Vypredané
32,25 €
33,95 €
I Wonder
Quirky, poignant, astute, funny this beautiful book presents a colourful collection of observations on visual culture and design, written and illuminated by world-renowned typographic illustrator Marian Bantjes. Whether intricately hand-drawn or using precise computer illustration software, her highly ornamental, craftsman-like word-pictures have earned her professional acclaim and a cult following around the world.
Vypredané
25,60 €
26,95 €
1001 Symmetrical Patterns Book + CD
Artists, graphic designers, and craftspeople are always looking for new sources of inspiration and new ideas to incorporate into their work. This book is an extensive print and electronic library of symmetrical patterns in changing arrangements and colorways, inspired by traditional iconic motifs found in various cultures throughout history. The patterns are suited to many applications, including quilt, tile, fabric, jewelry, architectural, product, website, and graphic design. The enclosed CD-ROM allows the reader to reproduce, resize, or otherwise modify all of the designs for his or her own purposes.
Vypredané
23,70 €
24,95 €
New Retro
An overview of graphic design with an astute selection of contemporary work that makes great use of past inspiration. Reinterpreting the pastthe greatest form of creative flatterynever goes out of fashion. In the midst of todays technologically dr
iven design, there has been a return to the comfort of familiar imagery and typography, particularly from the twentieth century. Drawing on classic examples, New Retro shows how past designs can be updated to suit the needs of today. It features a po
rtfolio of the best international designs produced in recent years, presented by application: editorial, packaging, identity, promotional, and type design; and it also includes an historical survey of graphic design, with timelines of key figures and
pieces.
Vypredané
22,79 €
23,99 €
Prefab Houses
A Prefab is a mass produced house, constructed in a factory and assembled on site in a few days or weeks. Once regarded as a cheap, easy solution for urgent housing problems, the prefab has evolved to become a synonym for ambitious design and sophisticated detailing solutions.
The amazing history of prefabricated houses started in England in the 1830's with a building kit for emigrants moving to Australia. Even today, prefabricated houses provide a high percentage of living spaces in many countries of the world. This book covers prefabs from the USA via Europe to Asia and Africa, giving insight into the various industrially prefabricated components, the difficulties of delivery to the building site, and the intricacies of assembly and completion. As well as tracing the liaison between modernism and industrialization that evolved to produce the latest prefabricated solutions, it also features a unique compilation of one-off prefabricated houses by well known international architects, as well as successful dwellings manufactured off-site for everyday modern living.
Readers will also find contact details for relevant suppliers and manufacturers.
Vypredané
52,20 €
54,95 €
The Sneaker Colouring Book
A coloring book for grown-ups, The Sneaker Coloring Book is a collection of 100 black and white line drawings of popular sneaker designs, shown in side view, to color, alter, or customize. The models featured are 100of the most popular designs from 1916 to the present day from 18 major brands including Adidas, Converse, New Balance, Nike, Onitsuka Tiger, Puma, Reebok, and Vans. Brand, model name, launch date, and category are listed for each sneaker. The drawings are printed on high-quality drawing paper and the pages are perforated so that a drawing can be removed once completed. Taking a fun and highly original approach to sneaker culture, the book will appeal to anyone who likes to color and customize their sneakers, to fashion and footwear designers, illustrators, graphic designers and, above all, to the sneaker fanatics who want to own every book about their favorite subject.
Vypredané
17,05 €
17,95 €
Idea-ology
Great design is something that makes you pause and think. That's because there is a pure concept behind that design. Without a strong concept, design is merely an arrangement of elements within the parameters of a given format, resulting in design that is purely decorative. Void of the inspiration that makes design transcendent, the audience is left disengaged and intellectually/emotionally indifferent.
Stanley Hainsworth, a designer who is known for design built on strong concepts, takes readers on an unprecedented visual journey through the minds of today's best design thinkers via interviews and project case studies, exploring and revealing the sources of the concepts behind the projects. This book is a visual and informational feast.
Stanley Hainsworth is the principal and creative director of Tether, a multidisciplinary design firm in Seattle. He is the former VP creative director of Starbucks where he oversaw all creative aspects of the Starbucks Coffee Company and associated brands including Hear Music, Tazo Tea, and Ethos Water. Stanley is a national board member of AIGA and a featured speaker on creativity and design worldwide.
Vypredané
32,25 €
33,95 €
Emilio Pucci
Emilio Pucci (1914-1992) had a passion for women, a visionary sense of style, and an eye for color and design. With these talents he created a fashion house unlike any other. By the early '50s his boutique on the isle of Capri was catering to wealthy sophisticates, heiresses and movie stars buying his "Capri pants", silk scarves and lightweight separates. By the end of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his dresses, and by the mid-60s the label was synonymous with the gilded lifestyle of an international jetset. Today, the house remains as vibrant as ever–Victoria Beckham, Elizabeth Hurley, and Kylie Minogue are adherents–and recently celebrated its 60th anniversary.
The Pucci story is a modern epic with its roots in renaissance Italy: the brand’s founder, the Marchese Emilio Pucci di Barsento, was a charismatic aristocrat whose lineage extends back to the 14th century. It is a story of evolution: how a family company grew from one tiny store to an international brand with 50 boutiques worldwide (and a presence in 300 more). And finally, it is a tale of innovation: Pucci was one of the first brands to bear a logo, and a pioneer of diversification into interiors, athletic wear and accessories. It introduced free-moving, lightweight fabrics, pop art prints, and a new color palette into womenswear, and constantly pushed fabric and printing technologies.
Featuring hundreds of photographs, drawings, and candid shots from the archive of the Emilio Pucci Foundation, this XL tome captures the breathtaking elegance and drama of a unique brand. Vanessa Friedman's text places Emilio's achievements in the context of fashion history, and provides insight into the remarkable Pucci dynasty.
Vypredané
156,75 €
165,00 €
The Best of Business Card Design 9
Features an innovative collection of the most current and best work by top designers worldwide. The "go-to" sourcebook for business card design inspiration, this volume contains pages packed with business cards, showing front, back, and special elements and materials. This unrivaled resource is sought by professional designers, corporate executives, and in-house marketing departments as an essential identity and branding tool.
Founded in 2000, Rule29 is a strategic creative firm that focuses on making creative matter for all facets of corporate communications and brand management/extension. Rule29 offers a comprehensive suite of services, blending an innovative design process with sound business strategy in order to produce creative solutions that accurately communicate every client's unique message.
Vypredané
36,05 €
37,95 €
Fashion and Textiles
A must for any fashion student, this book provides an in-depth review of the wide-ranging career options available in the fashion and textile industry, profiling over 50 careers that span the creative, technical, retail, and media fields.Clearly defined job profiles are accompanied by interviews with people employed in the industry. Breaking into the fashion industry can be very difficult for newly qualified graduates and young designers because of the high number of students graduating each year and the competitive nature of the business. This book offers practical advice on all aspectsof the job-hunting process with guidance on how to succeed. There are suggestions for organizing a job search, with template charts and tables provided to help, and advice on how to secure work placements/internships and develop strong networking skills. A directory of international professional trade associations provides an excellent resource for establishing new contacts and general networking, and also offers information on conferences, trade events, and employment opportunities.
Vypredané
23,70 €
24,95 €
Go Logo
Unique among branding or creative guideline books, this book examines the enormous influence of both "commercial persuasion" and "societal persuasion" branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
Mac Cato founded Cato Gobe in New York in 1985, with Joel Desgrippes in Paris, focused on development of the Emotional Branding concept. Throughout his long career Cato has been an active innovator in his brand consulting programs with many of the world's leading brand-led businesses, including Mercedes, Ford, General Foods, Nestle, Mars, Coke, Pepsi, Nabisco, Chase, Diners Cub, American Express, Heineken, Budweiser, The Limited, ASDA, Kroger, Safeway, Avon, Elisabeth Arden, Victoria's Secret, and Brookstone.
Vypredané
36,05 €
37,95 €
The Printed Image in China
The British Museum holds one of the finest collections of Chinese prints outside Asia, with particular strength in the modern period. Its wide range includes examples dating back to the invention of printing in China through its development, both technically and aesthetically, over more than a millennium, from the 8th to the 20th century. This book features 100 of the most iconic and important examples from the British Museums collection, all illustrated with color photographs taken specially for this publication. Many have never before been published. The accompanying text explains the important features of each print, including techniques, aesthetic principles and cultural context, to open up this fascinating subject to a wider audience. The introduction gives a concise survey of the subject, explaining how revolutionary the invention of printing in China was and how its influence spread worldwide. Contributions from three international experts give context for the major sections. The unique range and scope of the British Museums collection offer the material for a stunning overview which provides a long overdue introduction to the Chinese printmakers art.
Vypredané
26,55 €
27,95 €
Endless Dweilling 10x100 I. II. III. IV.
Volume One : Neoclassical Style Property, Mediterranean Style Property, Southeeast Asian Style Community, Chines Traditional Residence
Volume Two : Exotic Style Town, International high-class Apartment, Courtyard-type Residence
Volume Theree : New Ecological Home, High-Class Humane Community, Classical Single Villa
Volume Four : Landscape Scenery Villa, Large-scale Compound Community, CBD Luxury House
Complete Digital Illustration
Complete Digital Illustration is an informative and practical guide to this in-demand area of design. Alongside step-by step tutorials, top image-makers from around the world provide real and practical advice on setting up a studio, creating a killer portfolio, and winning commissions. The work featured in the book reflects the wide and exciting range of image-making practice that thrives today, from music and fashion to character and toy design. The book reveals the secrets of the industry’s most successful creatives who transfer traditional illustrative skills into digital dimensions, producing the highest quality, most commercially successful animation, three-dimensional, and vector-based illustration. This book offers a master class for students and professional designers and illustrators who want to take their work beyond the constraints of two-dimensions and gain greater commercial success. An inspirational, must-have guide, Complete Digital Illustration is also of real value for professional image-makers.
Vypredané
32,25 €
33,95 €
Pentagram Marks
The four hundred marks reproduced within these pages represent the diverse array of identity work produced by Pentagram's partners, past and present, since the company was founded in 1972. Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and non-profit institutions, clubs and societies, and even individuals, all of whom were seeking a representative symbol to appear on letterhead and books, buildings and websites, and everywhere else imaginable. Previously only distributed in a limited edition, this invaluable book is now made available in a paperback version and will provide inspiration for all graphic designers working on identity projects.
Vypredané
28,45 €
29,95 €