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A digitális marketing vakfoltja - Avagy ezért hazudik a marketingmérésed
Volt egy korszak, amikor a marketing egyszerűnek tűnt.
Megnéztük az adatokat, optimalizáltunk, skáláztunk.
Azt hittük, mindent látunk. Ez a korszak véget ért.
A digitális térben ma már a döntések jelentős része láthatatlanul születik meg. A felhasználók nem kattintanak - mégis döntenek. A látogatói statisztikákban nem látni, milyen bonyolult útvonalon jut el döntésig a vevő. A legértékesebb ajánlások privát csatornákon terjednek - ahová az analitika már nem lát.
Ez a dark traffic világa.
Ez a szakkönyv lebontja a digitális marketing egyik legnagyobb illúzióját: hogy amit mérünk, az maga a valóság.
Megmutatja:
- miért torzulnak rendszerszinten az adatok
- hogyan alakul át a fogyasztói út a zero-click korszakában
- és hogyan hozhatsz jó döntéseket akkor is, ha nem látsz mindent
Cold War Puerto Rico
A gripping history of FBI surveillance, political repression, and the fight for Puerto Rican independence In the 1940s, with the construction of a naval base and a bombing range, Puerto Rico became a major geo-political military outpost for the United States. For a power claiming global leadership in a decolonizing world, however, the archipelago’s colonial condition underscored the dissonance between American democratic rhetoric and its imperial reality. The solution was a deal that, in 1952, gave Puerto Rico a degree of self-government without changing its legal status as an “unincorporated” US territory. The US then publicly claimed Puerto Rico was now more autonomous while using repressive tactics such as FBI surveillance, arrests, destabilization, and other methods developed in Washington to silence activists and political parties pushing for full independence. In Cold War Puerto Rico, Steve Howell examines how J. Edgar Hoover and the FBI targeted Puerto Rican communists as part of an offensive against pro-independence parties and activists generally. Howell’s US-born father, who fell afoul of Hoover for producing radical cartoons while working in San Juan in the 1940s, remained on the FBI’s watch list long after exiling himself in Britain. His close friends, the Puerto Rican author Cesar Andreu Iglesias and Jane Speed de Andreu, were meanwhile arrested and imprisoned three times during the 1950s. Drawing on a wealth of new sources, including interviews and FBI files, Howell tells their stories along with those of other activists who battled indictment in 1954 under the Smith Act, challenged the jurisdiction of the House Un-American Activities Committee in San Juan in 1959, and revived the Puerto Rican independence movement in the 1960s, despite the FBI deploying the covert tactics of COINTELPRO against them. Puerto Rico is virtually invisible in histories of what is generally called McCarthyism, yet anti-communist repression was in many ways more intense there than in the mainland US. Now, with Puerto Rico’s future currently hanging in the balance, Howell’s compelling history demonstrates why we need to understand the long enforcement of its colonial status.
Hitchcock and Hospitality
Unfolds the central importance of broken hospitality in the director's work. Hitchcock and Hospitality argues that the violation of hospitality is a driving force behind Alfred Hitchcock's work. From his television hosting to his cameo appearances to the premises of his stories, the Master of Suspense stages a crisis of authority over access to physical and virtual space. Using the familiarity of his work to make a larger contribution to both film and critical theory, this book engages the French tradition of theorizing hospitality with a keen eye for its feminist implications. But the House of Hitchcock unsettles the scene of hospitality further, down to its hold on the organization of social space. Reading for hospitality not just in grand estates and humble cottages but in cars and trains, motels and apartments, and other mobile and transient spaces—including the virtual space of film itself—Hitchcock and Hospitality tracks the drama of modern social exchange and unfolds the central importance of broken hospitality in the director's work. Films considered intensively include the familiar (Rebecca, Rope, Vertigo, North by Northwest, The Birds, and Marnie) as well as those that have received less critical attention (Mr. & Mrs. Smith, Saboteur, Lifeboat, and Dial M for Murder). The book also touches on many other Hitchcock films and on key episodes of Alfred Hitchcock Presents.
The Last Sunday in May
She’s a single mom, a devoted daughter, and an Indy 500 hopeful daring to dream in an exhilarating and emotional novel about family, ambition, and second chances. Mack Williams was the next big thing in motorsports. Until her wild ways forced her to leave racing in her rearview mirror. Ten years later, she’s a single mom in rural Indiana, with a struggling family business and a dad who needs full-time care. The fastest woman on four wheels now drives car pool, her dreams turned to dust. But Mack’s childhood idol, Janet Joyner, still sees the spark. Famed for breaking gender barriers on the track, Janet gives Mack a last-ditch chance to qualify for the coveted Indy 500. Mack thought her days of impulsive choices were over, but she can’t say no, whatever the risks—moving in with her estranged sister, facing down her daughter’s absentee father, and working with Mack’s new teammate, Leo. He’s gorgeous, supportive, and every kind of distraction Mack can’t afford. Juggling her personal life with a professional dream close within reach, Mack won’t let a second chance slip away again. Win or lose, the stakes have never been higher.
When The Storm Passes
For a writer seeking sanctuary, a seductive island off the Galician Atlantic coast induces a primal fear in a prize-winning shocker by the international bestselling author of the Apocalypse Z series. In the summer, the Isle of Ons is a vacation paradise. But in the winter, when nature is unpredictable and supply boats are rare, Ons is far less inviting. Yet the offseason is perfect for Roberto Lobeira, who hopes to find peace and inspiration to write his new novel. Instead, the island’s few permanent residents give Roberto an unnerving and cautionary welcome. There are even warnings of chilling Galician folklore that keep him on edge—and on watch at night. Then when Roberto finds a mysterious bundle floating near the shore, the contents trigger in the residents old family feuds, scores to settle, and an unspeakable thirst for revenge. As a palpable sense of dread grows more threatening, a violent storm portends even worse to come. With all communication to the outside world shut down, Roberto must face not only the forces of nature but forces he has yet to comprehend on an island where people will do anything to survive.
Rough Guides Mini Kefalonia: Travel Guide with eBook
This mini pocket Kefaloniá is perfect for travellers looking for essential information in a compact format. Written by Rough Guides' experts, it provides key details on must-see places, top attractions, and curated recommendations to help you make the most of your trip. With suggested itineraries, dining tips, and practical advice, it's your go-to companion for a seamless travel experience. In this Kefaloniá guidebook, you will find:- Curated recommendations of places - expert picks of main attractions, family-friendly activities, relaxing spots, and the best photo opportunities- What's new and when to go - an overview of recent changes in the destination, plus seasonal insights and sustainable travel tips- Things not to miss in Kefaloniá - Korgialenois Museum, Kástro Ágios Geórgios, Skala, Mount Énos, Melissáni, Palikí Peninsula, Island Wineries, Ássos, Fiskárdho, Vathy- Tailored trip plans - three unique itineraries, including a Perfect tour for a short break- Food and drink - recommendations on local specialities and the best dining experiences- What to do in Kefaloniá - entertainment, shopping, sports, kids' activities, events, and nightlife options- Practical information - essential tips on transportation, money, healthcare, and tourist resources- Overview maps - handy maps on the inside cover flaps show Kefaloniá and around- Greek section - basic vocabulary and phrases from the local language- Striking photography - stunning full-color images to inspire your journey- Designed for comfort and sustainability - a velvet soft-touch cover for a secure grip and premium uncoated paper from responsibly sourced materials- Bonus eBook - free download with purchase for added convenience- Coverage includes: Kefalonia, Mount Enos, IthakiWhether you're visiting for the first time or returning for a quick getaway, this guide to Kefaloniá is your trusted travel companion. Packed with expert insights, practical tips, and curated recommendations, it ensures a smooth and enriching trip-no matter how short your stay.
Bing focizik
A focizás amolyan Bing-szokás!
Bing szeret a barátaival focizni és NAGYOKAT rúgni a labdába. Puuufff!
De biztos, hogy a kert a legjobb hely egy nagy rúgásra?
Élet az erdőben - Nyár
Lapozó a legkisebbeknek!
A sorozat köteteiben évszakról évszakra követhetjük, mit csinálnak az erdei állatok.
Tatár Sándor versfordításaival.
London. In Fashion
London is the most diverse of all the great fashion megacities, drawing from a vast palette of cultures, artistic disciplines and historical references to produce some of the world’s best loved and most influential trends. From the flappers of the 1920s to the swinging ’60s, from punks and new romantics to the 21st-century modes of sustainability and representation, the storied British capital has made a habit of crystalising youthful rebellion by wearing its identity on the outside. Home to Vivienne Westwood, Burberry and Palace, iconic stores like Harrods, Harvey Nichols and Selfridges, as well as some of the most famous fashion streets on Earth, including Carnaby Street, King’s Road, Savile Row and many more. London. In Fashion is an unmissable opportunity to walk among London’s trendsetters without leaving your own home. From Paris and New York to more surprising hotbeds of style, the In Fashion series invites you to discover the most fashionable locations in the world. Covering high fashion, classic street style and trendsetting people, as well as interiors, streets, shops and more, each beautifully presented volume offers a unique glimpse into the clothes and fashion culture of a distinct and remarkable destination. Perfect for fans of fashion and travel.
Action=Vie
Act Up-Paris became one of the most notable protest groups in France in the mid-1990s. Founded in 1989, and following the New York model, it became a confrontational voice representing the interests of those affected by HIV through openly political activism. Action=Vie, the English-language translation of Christophe Broqua’s study of the grassroots activist branch, explains the reasons for the group’s success and sheds light on Act Up's defining features—such as its unique articulation between AIDS and gay activism. Featuring numerous accounts by witnesses and participants, Broqua traces the history of Act Up-Paris and shows how thousands of gay men and women confronted the AIDS epidemic by mobilizing with public actions. Act Up-Paris helped shape the social definition not only of HIV-positive persons but also of sexual minorities. Broqua analyzes the changes brought about by the group, from the emergence of new treatments for HIV infection to normalizing homosexuality and a controversy involving HIV-positive writers’ remarks about unprotected sex. This rousing history ends in the mid-2000s before marriage equality and antiretroviral treatments caused Act Up-Paris to decline.
A Duet with the Siren Duke - Duett a Szirénherceggel - (Különleges kiadás)
KÜLÖNLEGES, ÉLDEKORÁLT KIADÁS
Szorult helyzetében eladta a lelkét egy szirénnek,
aki most eljött azért, ami jár neki.
Victoria mindent kockára tesz, hogy el tudjon menekülni bántalmazó férjétől, és kapjon egy új esélyt az életre. A szökése során azonban bajba kerül, és egy titokzatos szirén izmos karjában találja magát, aki választás elé állítja: vagy kegyelmet kap egy időre, vagy azonnal meghal.
Az alkujuk örökre megpecsételi mindkettőjük sorsát.
Öt évvel később Victoria még mindig életben van - és immár ő a világ legjobb hajóskapitánya.
A szirén eljön érte - hat hónappal korábban, mint ahogy az egyezség szól.
Amikor Victoria a Szirének Birodalmában, a halálosan veszélyes óceán közepén találja magát, kiderül, hogy őt szánják áldozatnak egy olyan szertartáson, amelyhez minden szirén hatalmas reményeket fűz.
Victoria új egyezséget köt: amennyiben a Szirénherceg segít neki megmenteni a családját, ő teljesíti a szirének akaratát. És ez elég jó alkunak is tűnik, egészen addig, amíg friss szenvedély nem lobban a lány megkínzott szívében, és azzal nem fenyegeti, hogy mindent tönkretesz, amiért egész életében dolgozott. Lassanként csak arra tud gondolni, mennyire elevennek érzi magát ennek a jóképű szirénnek az énekétől és az érintésétől.
Vajon fennmaradhat-e a szerelem az ősi mágia, az elsüllyedt rejtélyek és az elfelejtett istenek birodalmában két meggyötört teremtmény között, akik elszántan harcolnak az idő és a tiltott vágyak ellen? Vagy végleg elhallgatnak lelkük törékeny trillái?
Az eskü kötelez - (Különleges kiadás)
KÜLÖNLEGES, ÉLDEKORÁLT KIADÁS
Az eskü, amelytől senki sem szabadulhat...
Donovan
Alkut ajánlottam egy rivális család fejének. Ő nemet mondott, én pedig válaszul halált ígértem neki. Aztán megláttam őt. A nőt, akit el kellett volna pusztítanom a vőlegényével és a nevével együtt. Ehelyett magammal hurcoltam, és az asszonyommá tettem.
Nem törtem meg. Átformáltam. Megmutattam neki, mit jelent az irányítás. Mit jelent biztonságban lenni egy olyan férfi mellett, akitől mindenki más fél.
Valentina
Az esküvőm napján elraboltak, hogy ezzel üzenetet küldjenek a világnak. Így váltam trófeává, aki egy kegyetlen férfi győzelmét hirdeti a maffiacsaládok előtt.
Menekülnék tőle, de ahogy közelebb kerülök hozzá, rájövök, hogy egyre inkább maradni akarok. Mert Donovan Kane elvette a lelkemet és a szabadságomat, de adott helyette valamit, amire titokban elkezdtem vágyni. Önmagát.
Marilyn Miller megnyitja egy sötét világ kapuját, ahol nincsenek hősök, csak ragadozók és
prédák. Történet hatalomról, bosszúról és két ember végzetes összefonódásáról, ahol a
szerelem is halálos fegyver. Mert a legveszélyesebb háborúban mindig a szív a tét.
Insight Guides Peru: Travel Guide with eBook
This beautifully illustrated Peru guidebook is perfect for travellers planning longer trips. Written by Insight Guides' travel experts, it combines in-depth coverage of history, culture, and must-visit places with the visual appeal of an illustrated magazine. Stunning photos inspire excitement for those planning their journey. They also offer a captivating read for armchair travelers looking for a taste of Peru from home. In this Peru travel guidebook, you will find:- Top attractions handpicked by our editors - must-visit highlights including Cusco, Machu Picchu, the Inca Trail, surfing, the rainforest, the Andes, Lake Titicaca, Colca Canyon, Nazca lines, volcanoes, showcasing the very best of what Peru has to offer- In-depth coverage of attractions - detailed narratives on iconic sites and hidden gems, all organized by geographical location- Best time to visit Peru - expert guidance on the ideal seasons to go, with insights into climate, festivals, and peak vs. off-peak travel- Practical travel information - essential advice on logistics, including getting there, moving around, budgeting tips, dining and shopping- Insider recommendations - top tips on avoiding crowds, saving money, and discovering the best local spots- Engaging essays - thought-provoking features on Peru's history, culture, contemporary life, and politics for a deeper understanding- High-quality maps - detailed, numbered maps highlighting must-see places, perfectly aligned with the text- Striking pictures - breathtaking images on every page to inspire your journey- Easy navigation with color-coded chapters - unique colors for quick reference- Designed for comfort and sustainability - a textured, non-slip cover for a secure grip and premium uncoated paper from responsibly sourced materials for a smooth reading experience- Free download of eBook - included with the purchase of the printed guidebook for convenient on-the-go reading- Coverage includes: Lima, the Sierras, Callejón de Huaylas, the Amazon, Manu, Maldonado, Arequipa, Cusco, Sacred Valley, Machu Picchu, Lake TiticacaUnlock Peru's beauty with this expertly crafted, visually stunning guide. Whether it's your first visit or a return trip, let insider knowledge, practical advice, and breathtaking photography inspire your next adventure.
Insight Guides Mexico: Travel Guide with eBook
This beautifully illustrated Mexico guidebook is perfect for travellers planning longer trips. Written by Insight Guides' travel experts, it combines in-depth coverage of history, culture, and must-visit places with the visual appeal of an illustrated magazine. Stunning photos inspire excitement for those planning their journey. They also offer a captivating read for armchair travelers looking for a taste of Mexico from home. In this Mexico travel guidebook, you will find:- Top attractions handpicked by our editors - must-visit highlights including Baja California's astonishing sea life, Teotihuacán, Uxmal and Chichén Itzá, the Riviera Maya, Colonial Oaxaca, Palenque, Copper Canyon, Pacific beaches, showcasing the very best of what Mexico has to offer- In-depth coverage of attractions - detailed narratives on iconic sites and hidden gems, all organized by geographical location- Best time to visit Mexico - expert guidance on the ideal seasons to go, with insights into climate, festivals, and peak vs. off-peak travel- Practical travel information - essential advice on logistics, including getting there, moving around, budgeting tips, dining and shopping- Insider recommendations - top tips on avoiding crowds, saving money, and discovering the best local spots- Engaging essays - thought-provoking features on Mexico's history, culture, contemporary life, and politics for a deeper understanding- High-quality maps - detailed, numbered maps highlighting must-see places, perfectly aligned with the text- Striking pictures - breathtaking images on every page to inspire your journey- Easy navigation with color-coded chapters - unique colors for quick reference- Designed for comfort and sustainability - a textured, non-slip cover for a secure grip and premium uncoated paper from responsibly sourced materials for a smooth reading experience- Free download of eBook - included with the purchase of the printed guidebook for convenient on-the-go reading- Coverage includes: Mexico City, Baja California, the Sierras, northwest coast, El Bajío, Jalisco, Michoacán, Acapulco, Gulf Coast, Oaxaca, Tabasco, Chiapas, YucatanUnlock Mexico's beauty with this expertly crafted, visually stunning guide. Whether it's your first visit or a return trip, let insider knowledge, practical advice, and breathtaking photography inspire your next adventure.
Mimi és Mézi - A Porcukor királylány
Meg kell menteni Sütiországot! Vajon egy kislány és a mackója képes rá?
Mimi és Mézi hisznek a grillázsból készült sárkánynak, és elindulnak Porcukor királylány kiszabadítására. Azonban a baj sokkal nagyobb! Megbillent az egyensúly az édességek világában! A marcipánlabirintus próbái, a szívdobbanás ösvénye és a varázsmandula mind-mind ugyanazt suttogják: a valódi varázslat az összetartásban rejlik. A Porcukor királylány humorral és szeretettel mesél a barátság erejéről, az önértékelésről és a féltékenységségről - és hogy mindenki fontos.
The Choice
A DREADFUL CHOICE WITH DEVASTATING CONSEQUENCESFriends involved in a fertility treatment pact fear the impossible choices of the past have caught up with them. Deftly exploring the complexities of 1980s fertility treatment, still in its infancy, The Choice delves into the human consequences of infertility and surrogacy in a landscape of public outcry and rapidly changing legislation. Grief, loss and betrayal leave those involved at risk from the law, whilst the emotional fall-out plays out over three decades in this subtle, immersive and compassionate story. As parents, surrogates, doctors and family struggle to hide or reveal the truth to the now adult children, the stakes are raised and questions multiply. Who are Sarah and Suzette’s parents? What does the future hold for those trapped by the pas? he second book in The Identity Thieves series and a compelling follow-up to The Search, The Choice holds a mirror up to how we construct identity when nothing we believed is true.
Master Secretary
Statesman, strategist, survivor: Robert Cecil stood at the very heart of England’s transition from Tudor to Stuart rule. Hunched-backed and underestimated in an age hostile to disability, he rose to become Master Secretary to Elizabeth I and James I, suppressing the Essex Rebellion, foiling the Gunpowder Plot, and negotiating peace with Spain. In this richly imagined sequence of eighteen interlinked stories, Cecil’s voice is joined by those of his family, allies, and adversaries—Elizabeth I, Anthony and Francis Bacon, Walter Raleigh, Ben Jonson, Arbella Stuart, and nameless spies and commoners whose lives brushed against his. From court intrigue to tavern gossip, from the grandeur of the Somerset House Peace Conference to a humble Limerick shop, these tales weave fact and fiction into a vivid portrait of one of history’s most remarkable political survivors. Spanning his birth to his final conversation with the sculptor designing his tomb, Master Secretary opens a window onto the world Shakespeare inhabited—a world of politics and diplomacy, comedy and tragedy, faith and betrayal. Grounded in historical record yet alive with imagination, this is a compelling re-telling of the life of Robert Cecil: underestimated by many, unforgotten by all.
Rough Guides Walks and Tours Iceland: Travel Guide with eBook
This compact, pocket-sized Iceland travel guidebook is perfect for travellers on shorter trips looking to explore the highlights without the hassle of planning. Written by Rough Guides' experts, it features ready-made walking and driving itineraries with detailed directions, allowing you to explore effortlessly. Whether you're discovering iconic landmarks or hidden gems, this guide helps you make the most of your time. Complete with a handy pull-out map, it's the ideal companion for exploring with ease. In this Iceland travel book, you will find:- 16 ready-made walks and tours - easy-to-follow walking and driving routes featuring top attractions, must-visit stops, and great dining options along the way- Itinerary details - each route includes estimated time, distance, and connections to other itineraries for flexible planning- Tailored walks and tours - handpicked routes for hikers, off-the-beaten-track, wildlife, outdoor activities, nightlife, history- Curated recommendations of places - top sights, family-friendly activities, and relaxing spots in popular tourist areas- Insider recommendations - expert advice on avoiding crowds, saving time and money, and uncovering the best local spots- Handpicked hotel, restaurant and nightlife listings - recommendations for every budget and interest- Practical information - essential tips on getting there, getting around, and other must-know details- Large pull-out map - a handy, easy-to-use map featuring all tours- Designed for comfort and sustainability - a velvet soft-touch cover for a secure grip and premium uncoated paper from responsibly sourced materials- Bonus eBook - free download with purchase for added convenience- Coverage includes: Central Reykjavík, Reykjavík Harbours, Reykjanes, Heimaey, the East Fjords, Mývatn, Akureyri, the West Fjords, SnafellsnesFrom historic landmarks to hidden gems, this Walks and Tours guide to Iceland helps you explore effortlessly. Packed with expert insights, detailed itineraries, and practical tips, it's your perfect companion for a stress-free and enriching adventure.
Najpredávanejší autori v tejto kategórii: Dominik Dán, Joanne K. Rowling, Elle Kennedy, Freida McFadden, Sarah J. Maasová.





























