Business Expert Press
vydavateľstvo
Women Who Rise
You don't have to choose. For far too long, women have been told that professional development and motherhood are a trade-off. That success in the boardroom means sacrifice at home. But while the path to professional excellence demands sacrifice, achieving both is not only possible—it's happening. Drawing from over a decade of experience in business organizations that support managerial growth—and grounded in original research for her master's thesis—Rocio Izquierdo takes readers inside the real, unfiltered stories of women who've succeeded both at home and at the highest levels of leadership. Through intimate case studies, this book reveals how these women made decisions, built leadership styles, and navigated the constant collision between ambition and care. Whether you're a business student, rising professional, policymaker, or executive, this is a practical and inspiring manual for designing a life—and a career—on your own terms.
Brand Naming
You don’t have a brand—whether it’s for a company or a product—until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn:
What makes a good (and bad) name
The step-by-step process professional namers use
How to generate hundreds of name ideas
The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Vypredané
42,95 €