Free Press
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The Competitive Strategy
Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
The Art of Learning: An Inner Journey to Optimal Performance
In THE ART OF LEARNING,Waitzkin offers an inside look at two of the world's most intense subcultures while also sharing the principles at the core of his success. One must focus on long-term goals, Waitzkin argues, instead of the immediate thrill of victory or crush of defeat, enduring the difficult periods that result in growth to reach higher levels of achievement.
As the details of his life are unfolding, Waitzkin explains how these principles apply to his own story, creating a narrative that is as inspiring and instructional as it is gripping.
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18,50 €