Harvard Business Review Press

vydavateľstvo

Power Reimagined


"When they're old enough, I'm going to give my two daughters this book. They need to read Khadijah's extraordinary story and learn how courage, positivity, and sheer willpower can overcome any obstacle." — Malcolm Gladwell, New York Times bestselling author; host, Revisionist History podcast. A stirring account of how to gain—and own—your power. From growing up in 1980s Harlem to working at entertainment giants such as BET, MTV, and Nickelodeon, Khadijah Sharif-Drinkard has spent her life redefining what real power looks like. In Power Reimagined, she dismantles the myths we've been taught about power. Through raw, behind-the-scenes stories from both her childhood and her trailblazing career, she reveals that real power isn't handed to you—it's forged through strategy, courage, and an unshakable belief in your own worth. She takes readers inside high-stakes situations where she refused to settle for less and pivotal moments where audacity became her greatest asset. From her earliest dreams of success to the executive offices where she made those dreams real, Sharif-Drinkard reveals the moments that shaped her and the strategies that helped her lead with impact and integrity. Part fearless memoir, part inspirational guide, Power Reimagined is for anyone who's ever been overlooked, undervalued, or told they didn't belong. This book will inspire you to own your power and use it without apology.
U dodávateľa
33,49 €

Bag Man


The longtime CEO of Coach shares stories and strategies behind the company''s stunning growth from a $6 million business to a $5 billion global brand.Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent 29 years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how the son of a Bronx policeman, after working in city government, built a business that challenged conventions, grew it 1000%, and became recognized as one of the world''s best CEOs.Bag Man offers lessons from both achievements and missteps as Coach reinvented itself over decades. Throughout, Frankfort considers a more personal aspect of leadership—how the double-edged sword of fear and drive can lead to success but also take a toll. He shares his struggles with a haunting fear of failure, including how it drove an obsession with consumer insights that made Coach unique in the industry.Summing up Coach''s philosophy in three words—"magic plus logic"—Bag Man shows how blending creativity and data-driven discipline can produce sustainable, profitable growth, helping to:Design and market products people loveBuild a roster of talent and a performance-driven cultureDrive strategies that pair a brand''s unique value with the right market opportunitiesScale the business to achieve next-level organic growthOperate as a respected public companyA riveting, candid business memoir, Bag Man traces an extraordinary leadership journey that built a legacy brand.
U dodávateľa
33,49 €

Mindmasters


A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology?from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives?for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.Mindmasters is a riveting look at what our digital footprints reveal about us, how they''re being used?for good and for ill?and how we can gain power over the data that defines us.
U dodávateľa
31,99 €