Japan Industrial Design Promotion Organization

For fifty years, the Good Design Award has been Japan's most coveted achievement for excellence and innovation in industrial design. After introducing the design philosophies, histories, and cutting-edge products of twenty leading Japanese companies-including Sony, Panasonic, Toyota, Yamaha, Muji, and Shiseido-Design Japan explores how Japanese businesses and the Good Design Award have evolved together to meet changing tastes.

For fifty years, the Good Design Award has been Japan's most coveted achievement for excellence and innovation in industrial design. After introducing the design philosophies, histories, and cutting-edge products of twenty leading Japanese companies-including Sony, Panasonic, Toyota, Yamaha, Muji, and Shiseido-Design Japan explores how Japanese businesses and the Good Design Award have evolved together to meet changing tastes.