John Murray Publisher strana 15 z 21

A New York Times bestseller. Longlisted for the Financial Times/Goldman Sachs Business Book of the Year Award. Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why. We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.

This classic book by Brian Phythian has been updated and simplified to make it accessible and relevant to today's readers. Never has the ability to express yourself well - in job interviews and presentations as well as in the writing of letters and reports - been more important. With an analysis of how English is used in a wide variety of contexts, ranging from the simple transmission of factual material (including journalism and advertising) to the sophisticated use of language in creative writing, this book will help you to improve your ability to express yourself clearly and correctly in both spoken and written English. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of correct English. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

The English language is a battlefield. Since the age of Shakespeare, arguments over correct usage have been acrimonious, and those involved have always really been contesting values - to do with morality, politics and class. THE LANGUAGE WARS examine s the present state of the conflict, its history and its future. Above all, it uses the past as a way of illuminating the present. Moving chronologically, the book explores the most persistent issues to do with English and unpacks the history of 'pro per' usage. Where did these ideas spring from? Which of today's bugbears and annoyances are actually venerable? Who has been on the front line in the language wars? THE LANGUAGE WARS examines grammar rules, regional accents, swearing, spelling, dicti onaries, political correctness, and the role of electronic media in reshaping language. It also takes a look at such niggling concerns as the split infinitive, elocution and text messaging. Peopled with intriguing characters such as Jonathan Swift, H . W. Fowler and George Orwell as well as the more disparate figures of Lewis Carroll, Buffy the Vampire Slayer and Lenny Bruce, THE LANGUAGE WARS is an essential volume for anyone interested in the state of the English language today or intrigued abo ut its future.

This paperback NIV black Bible with British English is an affordable, easy-to-read Bible for daily use at home or in church. It is the ideal portable, practical, budget option for regular Bible reading. The smart black cover means that it can also be given as a gift for school leavers or as a Sunday school award. The New International Version is the world's most popular modern English Bible. It is renowned for its combination of reliability and readability. It is ideal for personal reading, public teaching and group study. This Bible features: - Clear, readable 7.25pt text - easy-to-read layout - shortcuts to key stories, events and people of the Bible - reading plan - quick links to find inspiration and help from the Bible in different life situations. More about the translation This edition uses British spelling, punctuation and grammar to allow the Bible to be read more naturally. This revised and updated edition of the NIV includes three main types of change, taking into account changes in the way we use language day to day; advances in biblical scholarship and understanding; and the need to ensure that gender accurate language is used, to faithfully reflect whether men and women are referred to in each instance. The translators have carefully assessed a huge body of scholarship, as well as inviting peer submissions, in order to review every word of the existing NIV to ensure it remains as clear and relevant today as when it was first published. Royalties from all sales of the NIV Bible help Biblica, formerly the International Bible Society, in their work of translating and distributing Bibles around the world.

Chosen for the Duchess of Cornwall's online book club The Reading Room by HRH The Prince of Wales When William Blacker first crossed the snow-bound passes of northern Romania, he stumbled upon an almost medieval world. There, for many years he lived side by side with the country people, a life ruled by the slow cycle of the seasons, far away from the frantic rush of the modern world. In spring as the pear trees blossomed he ploughed with horses, in summer he scythed the hay meadows and in the freezing winters gathered wood by sleigh from the forest. From sheepfolds harried by wolves, to courting expeditions in the snow, he experienced the traditional way of life to the full, and became accepted into a community who treated him as one of their own. But Blacker was also intrigued by the Gypsies, those dark, foot-loose strangers of spell-binding allure who he saw passing through the village. Locals warned him to stay clear but he fell in love and there followed a bitter struggle. Change is now coming to rural Romania, and William Blacker's adventures will soon be part of its history. From his early carefree days tramping the hills of Transylvania, to the book's poignant ending, Along the Enchanted Way transports us back to a magical country world most of us thought had vanished long ago.

For nearly a century the two most powerful nations on earth, Victorian Britain and Tsarist Russia, fought a secret war in the lonely passes and deserts of Central Asia. Those engaged in this shadowy struggle called it 'The Great Game', a phrase immortalized by Kipling. When play first began the two rival empires lay nearly 2,000 miles apart. By the end, some Russian outposts were within 20 miles of India. This classic book tells the story of the Great Game through the exploits of the young officers, both British and Russian, who risked their lives playing it. Disguised as holy men or native horse-traders, they mapped secret passes, gathered intelligence and sought the allegiance of powerful khans. Some never returned. The violent repercussions of the Great Game are still convulsing Central Asia today.

The acclaimed travel writer's youthful journey - as an 18-year-old - across 1930s Europe by foot began in A Time of Gifts, which covered the author's exacting journey from the Lowlands as far as Hungary. Picking up from the very spot on a bridge across the Danube where his readers last saw him, we travel on with him across the great Hungarian Plain on horseback, and over the Romanian border to Transylvania. The trip was an exploration of a continent which was already showing signs of the holocaust which was to come. Although frequently praised for his lyrical writing, Fermor's account also provides a coherent understanding of the dramatic events then unfolding in Middle Europe. But the delight remains in travelling with him in his picaresque journey past remote castles, mountain villages, monasteries and towering ranges. The concluding part of the trilogy was published in September 2013 as The Broken Road.