John Murray Publisher strana 7 z 15

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.

Meet Alexander von Humboldt: the great lost scientist, visionary, thinker and daring explorer; the man who first predicted climate change, who has more things named after him than anyone else (including a sea on the moon), and who has inspired generations of writers, thinkers and revolutionaries . . . In The Adventures of Alexander von Humboldt, 88-year-old Humboldt takes us on a fantastic voyage, back through his life, tracing his footsteps around the rainforests, mountains and crocodile-infested rivers of South America when he was a young man. Travel with him to Venezuela, to Lake Valencia, the Llanos and the Orinocco, and follow him during his time in Cuba, Cartagena, Bogota and his one-year trek across the Andes, as he climbs the volcano Chimborazo, explores Inca monuments, and visits Washington D.C. to meet Thomas Jefferson and campaign for the abolition of slavery. With encounters with indigenous peoples, missionaries, colonists and jaguars, and incorporating Humboldt's own sketches, drawings and manuscripts, this is a thrilling adventure story of history's most daring scientist.

'An entertaining guide to economics by a former adviser to Barack Obama that uses the lessons of the music business to explain what is happening in the rest of the world' The Times, Books of the Year 'A key voice on a vast array of economic issues for more than two decades' Barack Obama 'An absolutely brilliant mind. The definition of left and right brain balance' Quincy Jones 'The music business keeps re-inventing itself (from records, to tape, to CDs to streaming) and Alan Krueger covers all the bases. As one former LSE student once sang: 'its only rock and roll but I like it, like it, yes I do.' That applies to this book too' Richard Thaler, Nobel Prize Recipient and author of 'Nudge' 'Rockonomics is entertaining, educational and enlightening. Alan Krueger gives us a backstage tour of the music industry - and in doing so, he creates a brilliant metaphor for our entire economy. Highly recommended' Harlan Coben Alan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry, from rock artists to music executives, from managers to promoters, as a way in to explain the principles of economics, and the forces shaping our economic lives. The music industry is often a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt. Drawing on interviews with leading band members, music executives, managers, promoters, and using the latest data on revenues, royalties, tour dates, and merchandise, Rockonomics takes readers backstage to show how the music industry really works - who makes money, how the economics of the music industry has undergone a radical transformation during the last twenty years, and what this tells us about our wider economy today.

THE SUNDAY TIMES BESTSELLER 'Kelton has succeeded in instigating a round of heretical questioning, essential for a post-Covid-19 world, where the pantheon of economic gods will have to be reconfigured' Guardian 'Stephanie Kelton is an indispensable source of moral clarity ... the truths that she teaches about money, debt, and deficits give us the tools we desperately need to build a safe future for all' Naomi Klein 'A rock star in her field' The Times 'This book is going to be influential' Financial Times Supporting the economy, paying for healthcare, creating new jobs, preventing the a climate apocalypse - vital challenges which inevitably raise the question: how can we pay for it? Stephanie Kelton shows how misguided this question really is by using the bold ideas of modern monetary theory (MMT), the radically different approach to using our resources to maximize our potential as a society. Everything that we've been led to believe about deficits and the role of money and government spending in the economy is wrong, especially the fear that deficits will endanger our long-term prosperity. Rather than asking the self-defeating question of how to pay for the crucial improvements our society needs, Kelton guides us to ask: which deficits actually matter? What is the best way to balance the risk of inflation against the benefits of a society that is more broadly prosperous, safer, cleaner, and secure? Kelton is the leading thinker and most visible public advocate of MMT - the most important idea about economics in decades - and delivers a fundamentally different, bold, new understanding for how to build a just and prosperous society. 'Game-changing ... Read it!' Mariana Mazzucato 'The best book on rethinking economics that anyone will find right now' Richard Murphy, Political Economist and author of The Joy of Tax 'A remarkable book both in content and timing. A 'must read' that is sure to influence many aspects of policymaking going forward' Mohamed El-Erian, chief economic advisor at Allianz

Look around you - what do you see? You may discover to your surprise that the people who are most at peace with money are the ones who walk nimbly between having too little and having too much. They have found a balance between indulgence and austerity; between success and happiness; between motivation and inspiration; and between any number of other poles we tend to think of as either/or choices, but which in reality are simply posts on either side of a doorway through which we must pass. For many of us the subject of money is unavoidably stressful. Managing our personal finances is complicated, time consuming and often, particularly in the slow countdown to pay day, dispiriting. The good news is that in Japan - where a Zen approach to life is more widely practiced - a pathway to a better relationship with money is being carved, by Ken Honda. This beautifully written book will reinvent the way you see your personal finances. You will come to understand that money flows like water and arrives like a guest. You'll rethink your own attitudes and examine the way they were shaped by beliefs about money you were taught as a child. When we heal the fear and anxiety we have about money, we successfully achieve prosperity and peace. Take the zen path to financial security and happiness.

Following the success of the international bestseller, 100 THINGS SUCCESSFUL PEOPLE DO, Nigel Cumberland turns his attention to leadership. 100 THINGS SUCCESSFUL LEADERS DO distills all the wisdom and knowledge of a lifetime of coaching great leaders into 100 short chapters showing you how to build your own leadership skills quickly and confidently. 100 THINGS SUCCESSFUL LEADERS DO is packed with great ideas for creating long-term success for yourself and those you lead. Explore the habits, tools, techniques and mentality of smart leaders and develop your own leadership style. Every chapter features a new idea that will help you get closer to your goals. Mixing simple explanations with activities and exercises, you'll learn the optimal mindset and habits you need to succeed. Praise for 100 THINGS SUCCESSFUL PEOPLE DO 'Inside these pages you'll find a powerful reminder of the many ways you can make your life - and other people's lives - more successful. It will help you identify what success means to you and give you the building blocks for making that success a reality. This is your chance to overcome whatever obstacles are stopping you. Read it, act on it and experience the difference' Marshall Goldsmith Ph.D., bestselling author of TRIGGERS

'A rich compendium of incidents, anecdotes and studies illustrating the linguistic abilities of animals . . . a rewarding book' Sunday Times Dolphins and parrots call each other by their names. Fork tailed drongos mimic the calls of other animals to scare them away and then steal their dinner. In the songs of many species of birds, and in skin patterns of squid, we find grammatical structures . . . If you are lucky, you might meet an animal that wants to talk to you. If you are even luckier, you might meet an animal that takes the time and effort to get to know you. Such relationships can teach us not only about the animal in question, but also about language and about ourselves. From how prairie dogs describe intruders in detail -- including their size, shape, speed and the colour of their hair and T-shirts -- to how bats like to gossip, to the impressive greeting rituals of monogamous seabirds, Animal Languages is a fascinating and philosophical exploration of the ways animals communicate with each other, and with us. Researchers are discovering that animals have rich and complex languages with grammatical and structural rules that allow them to strategise, share advice, give warnings, show love and gossip amongst themselves. Animal Languages will reveal this surprising hidden social life and show you how to talk with the animals.

'Riveting and vivid ... At the heart of the book is Blake's own remarkable story, which Vogel tells with some sympathy, if not approval. It reads like a Hollywood screenplay' Foreign Affairs 'A fascinating account of Blake's career as a spy ... Blake's story has been told before, as has the tunnel's, but Steve Vogel pulls them together accessibly and comprehensibly, along with the wider political context and entertaining detail about personalities of the period' Spectator 'Excellent... although there are other books on Blake, Mr. Vogel's handling of his tale is original and rewarding... meticulously researched and full of vivid detail' Wall Street Journal 'A spy thriller that kept me up all night. Magnificent story-telling' Peter Snow A true Cold War espionage thriller set around the ultra-secret Berlin Tunnel - where British officer George Blake must run a high-stakes double cross to maintain his cover. The ultra-secret "Berlin Tunnel" was dug in the mid-1950s from the American sector in southwest Berlin and ran nearly a quarter-mile into the Soviet sector, allowing the CIA and the British Secret Intelligence Service (SIS) to tap into critical KGB and Soviet military underground telecommunication lines. George Blake, a trusted officer working in a highly sensitive job with SIS, was privy to every aspect of the plan. Over the course of eleven months from May 1955 to April 1956, when the Soviets discovered the tunnel, "Operation Gold" provided seemingly invaluable intelligence about Soviet capabilities and intentions. The tunnel was celebrated as an astonishing CIA coup upon its disclosure, and the agency basked in its new reputation as a bold and capable intelligence agency that had, for once, outwitted the KGB. But in 1961, a Polish defector shocked the CIA and SIS by revealing that Blake was a double agent who had disclosed plans for the tunnel to the KGB before it was even built. Blake was arrested and sentenced in 1961 to 42 years in prison, the longest term ever imposed under modern English law. In the years since, the tunnel has been labelled a failure, based on the assumption that the Soviets would never have allowed any information of importance to be transmitted through the tapped lines. Not so. In a work of remarkable investigative reporting, Steve Vogel now reveals that the information picked up by the CIA and SIS was more valuable than even they believed. But why would the Soviets, knowing full well that the tunnel existed, have let slip many of their most valuable secrets? Or did they actually know?

'If you've ever wondered what would happen if limitless money met limitless power, wonder no longer, it's all here...Terrifying, disturbing and ghastly' Oliver Bullough, author of Moneyland 'Explosive' The Times '[A] Crisp page-turner of a book teeming with telling detail ... Splendid' Financial Times 'The fascinating and highly entertaining tale ... Fly-on-the-wall reporting and palace intrigue worthy of Machiavelli' John Carreyrou, author of Bad Blood Longlisted for the 2020 Financial Times / McKinsey Business Book of the Year Blood and Oil the explosive untold story of how Mohammed bin Salman and his entourage grabbed power in the Middle East and acquired a network of Western allies - including well-known US bankers, Hollywood figures, and politicians - all eager to help the charming and crafty crown prince. Through astonishing interviews with powerful insiders, Blood and Oil tells how MBS's cabal played the Saudi economy and capitalised on the omnipotence of feudal power while effectively stamping out dissent, before allegations of his extreme brutality and excess began to slip out. A story of breathtaking dealings that range from Riyadh to London, Paris to America, this is a thrilling and brutal investigation into extreme wealth, one of the world's most decisive and dangerous new leaders, and the bid for Suadi transformation that is reverberating around the world. "This is as close to the truth, to the real story of the corruption, vulgarities, horrors, and lies of the Kingdom and its current despot as we are likely to get. It also can be read as a Shakespearean story of utter greed." Seymour Hersh, author of Chain of Command

Opening with the notorious bonfires of 'un-German' and Jewish literature in 1933 that offered such a clear signal of Nazi intentions, Burning the Books takes us on a 3000-year journey through the destruction of knowledge and the fight against all the odds to preserve it. Richard Ovenden, director of the world-famous Bodleian Library, explains how attacks on libraries and archives have been a feature of history since ancient times but have increased in frequency and intensity during the modern era. Libraries are far more than stores of literature, through preserving the legal documents such as Magna Carta and records of citizenship, they also support the rule of law and the rights of citizens. Today, the knowledge they hold on behalf of society is under attack as never before. In this fascinating book, he explores everything from what really happened to the Great Library of Alexandria to the Windrush papers, from Donald Trump's deleting embarrassing tweets to John Murray's burning of Byron's memoirs in the name of censorship. At once a powerful history of civilisation and a manifesto for the vital importance of physical libraries in our increasingly digital age, Burning the Books is also a very human story animated by an unlikely cast of adventurers, self-taught archaeologists, poets, freedom-fighters -- and, of course, librarians and the heroic lengths they will go to preserve and rescue knowledge, ensuring that civilisation survives. From the rediscovery of the Dead Sea Scrolls in the desert, hidden from the Romans and lost for almost 2000 years to the medieval manuscript that inspired William Morris, the knowledge of the past still has so many valuable lessons to teach us and we ignore it at our peril.

This classic book by Brian Phythian has been updated and simplified to make it accessible and relevant to today's readers. Never has the ability to express yourself well - in job interviews and presentations as well as in the writing of letters and reports - been more important. With an analysis of how English is used in a wide variety of contexts, ranging from the simple transmission of factual material (including journalism and advertising) to the sophisticated use of language in creative writing, this book will help you to improve your ability to express yourself clearly and correctly in both spoken and written English. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of correct English. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

SHORTLISTED FOR THE WOMEN'S PRIZE FOR FICTION 2020 'A story for now, an important story . . . told with incredible freshness' Martha Lane Fox, Chair of Judges, Women's Prize 2020 'The harsh reality of immigration is balanced with a refreshing dose of humour' The Times 'This compassionate and ingenious novel has an endearing vibrancy in the storytelling that, page after page, makes it addictive reading' Irish Times 'Engrossing . . . the story itself and Ana, the protagonist are terrifically interesting. Loved this' Roxane Gay 'This book is a valentine to my mom and all the unsung Dominicanas like her, for their quiet heroism in making a better life for their families, often at a hefty cost to themselves. Even if Dominicana is a Dominican story, it's also a New York story, and an immigrant story. When I read parts of Dominicana at universities and literary venues both here and abroad, each time, audience members from all cultures and generations came up to me and said, this is my mother's story, my sister's story, my story' Angie Cruz Fifteen-year-old Ana Cancion never dreamed of moving to America, the way the girls she grew up with in the Dominican countryside did. But when Juan Ruiz proposes and promises to take her to New York City, she must say yes. It doesn't matter that he is twice her age, that there is no love between them. Their marriage is an opportunity for her entire close-knit family to eventually immigrate. So on New Year's Day, 1965, Ana leaves behind everything she knows and becomes Ana Ruiz, a wife confined to a cold six-floor walk-up in Washington Heights. Lonely and miserable, Ana hatches a reckless plan to escape. But at the bus terminal, she is stopped by Cesar, Juan's free-spirited younger brother, who convinces her to stay. As the Dominican Republic slides into political turmoil, Juan returns to protect his family's assets, leaving Cesar to take care of Ana. Suddenly, Ana is free to take English lessons at a local church, lie on the beach at Coney Island, dance with Cesar at the Audubon Ballroom, and imagine the possibility of a different kind of life in America. When Juan returns, Ana must decide once again between her heart and her duty to her family. In bright, musical prose that reflects the energy of New York City, Dominicana is a vital portrait of the immigrant experience and the timeless coming-of-age story of a young woman finding her voice in the world.

Reliable, authoritative, and designed to ease grammar anxiety! Words are the currency of every business transaction. They persuade, inspire, educate, and clarify. Essential Grammar for Business offers guidance to professionals perplexed by proper comma placement, dangling modifiers, or the difference between who and whom. With a better understanding of the building blocks, readers will be better equipped to focus on the other ingredients of good business writing such as content, clarity, and style. This book is fun, fast-paced, and easy to use.

Every rock has a story tell, and none more so than those which have fallen from the sky: meteorites. Originating in the Asteroid Belt between Mars and Jupiter, these rocky fragments offer clues not just to the earliest origins of the Solar System but also to Earth's very survival into the future. Sky at Night presenter, Dr Tim Gregory takes us on a journey through the very earliest days of our Solar System to the spectacular meteorite falls that produced 'fiery rain' in 1792, to the pre-solar grains (literally stardust) that were blown in from other solar systems and are the oldest solid objects ever discovered on earth. Meteorites reveal a story much bigger than ourselves or our planet. As Tim says, 'it is an epic beyond compare'.