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A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc., A Fine Line reveals the secrets to better business through better design. Linking the amazing story of Esslinger's transformation from industrial design wunderkind to a global innovation powerhouse to the challenges facing businesses in the rise of the creative economy today, A Fine Line illustrates how successful business leaders partner with designers in building a better and more profitable future. Instead of offering companies a temporary innovation booster, frog works to build creative design into the framework of any organization's competitive strategy. The stories, ideas, and innovative solutions in this book clearly illustrate the economic power of creativity and design's role in shaping a sustainable competitive advantage for businesses in the rapidly evolving creative economy.Hartmut Esslinger (San Francisco, CA and New York, NY) is the founder of frog design, inc, a global innovation firm, and one of the most respected designers and business consultants in the world. Esslinger founded frog design in his native Germany and sparked a design revolution. His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony's original Trinitron television, and Lufthansa's brand and fleet image. He is also Founding Professor of the Hochschule fur Gestaltung in Karlsruhe, Germany and Professor for Convergent Design at the University of Applied Arts in Vienna, Austria.

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.

A practical handbook for making management great again Managing for Happiness offers a complete set of practices for more effective management that makes work fun. Work and fun are not polar opposites; they're two sides of the same coin, and making the workplace a pleasant place to be keeps employees motivated and keeps customers coming back for more. It's not about gimmicks or 'perks' that disrupt productivity; it's about finding the passion that drives your business, and making it contagious. This book provides tools, games, and practices that put joy into work, with practical, real-world guidance for empowering workers and delighting customers. These aren't break time exploits or downtime amusements they're real solutions for common management problems. Define roles and responsibilities, create meaningful team metrics, and replace performance appraisals with something more useful. An organization's culture rests on the back of management, and this book shows you how to create change for the better. Somewhere along the line, people collectively started thinking that work is work and fun is something you do on the weekends. This book shows you how to transform your organization into a place with enthusiastic Monday mornings. * Redefine job titles and career paths * Motivate workers and measure team performance * Change your organization's culture * Make management and work fun again Modern organizations expect everyone to be servant leaders and systems thinkers, but nobody explains how. To survive in the 21st century, companies need to dig past the obvious and find what works. What keeps top talent? What inspires customer loyalty? The answer is great management, which inspires great employees, who then provide a great customer experience. Managing for Happiness is a practical handbook for achieving organizational greatness.

The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success. Much like Zendesk's mission itself—to remove friction, barriers, and mystery in order to make customer service easier and more approachable—Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all. While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.

Don't simply show your data tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story.

Maximise the quality and efficiency of your organisation with Lean Six Sigma Are you looking to make your organisation more effective and productive? If you answered "yes," you need to change the way it thinks. Combining the leading improvement methods of Six Sigma and Lean, this winning technique drives performance to the next level and this friendly and accessible guide shows you how. The third edition of Lean Six Sigma For Dummies outlines the key concepts of this strategy and explains how you can use it to get the very best out of your team and your business. The jargon-crowded language and theory of Lean Six Sigma can be intimidating for both beginners and experienced users. Written in plain English and packed with lots of helpful examples, this easy-to-follow guide arms you with tools and techniques for implementing Lean Six Sigma and offers guidance on everything from policy deployment to managing change in your organisation and everything in between. Gives you plain-English explanations of complicated jargonServes as a useful tool for businesspeople looking to make their organisation more effectiveHelps you achieve goals with ease and confidenceProvides useful hands-on checklists Whether you want to manage a project more tightly or fine-tune existing systems and processes, the third edition of Lean Six Sigma For Dummies makes it easier to achieve your business goals.

The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 200 pages of new material, endless smaller updates, and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author and speaker, Brad Geddes, gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ads Explore advanced PPC campaign optimization techniques Learn how to increase your quality scores Explore the intricacies of the Display Network and remarketing Learn how to use the AdWords Editor to easily scale your account by creating thousands of keywords and ads Utilize advanced bidding strategies Understand how to best organize and manage an AdWords account Learn how to successfully test everything from landing pages to ads The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

Wine tourism is experiencing exponential growth and the pressure is now on wine producers to commission the best architects to create appealing spaces that will celebrate and promote the culture of wine. Today's winery is designed as much for the winery tour as for wine production itself. Illustrated with striking examples of 40 of the world's most beautiful wineries, Wine by Design introduces the most exciting new designs and covers the newest trends from celebrity wineries to the new links with spa therapies and hospitality, to new green, sustainable initiatives.

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. * An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures * The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design * Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.

Planning a trip to a French-speaking country? Starting a business with a French connection? Looking to ace your next French test? Intermediate French For Dummies is the book for you. It offers all the help you need to improve your writing skills and become a better French speaker, listener, and reader, as well. This friendly, hands-on workbook gives you practical examples and useful exercises so you can practice how native speakers use the language. From vocabulary and numbers to juggling tenses, you’ll get a clear understanding of the nuances of French style and usage that will have you writing better in no time. Plus, you’ll find multiple charts that provide the conjugations for all types of French verbs. Discover how to: Use fundamental French grammar — from nouns, adjectives, and adverbs to pronouns, prepositions, and conjunctions Select and conjugate the correct French verbs Understand the importance of grammatical gender in French Ask and respond to questions Use a bilingual dictionary correctly Get a handle on French negatives Know whether to use the infinitive or the present participle Add descriptive flair to your writing Sort out pronominal verbs Avoid the most common French writing mistakes Complete with plenty of room to practice you skills with exercises right in the workbook Intermediate French For Dummies helps you get your French writing up to speed toute suite!

Get fifty years of industry-defining expertise in a single volume John Bogle on Investing is a compilation of the best speeches ever delivered by one of the 20th century's towering financial giants. Individually, each of these speeches delivers a powerful lesson in investing; taken together, Bogle's lifelong themes ring loud and clear. His investing philosophy has remained more or less constant throughout his illustrious career, and this book lays it out so you can learn from the very best. You'll learn what makes a successful investment strategy, consider the productive economics of long-term investing, and how emotional investment in financial markets is often counterproductive enough to forfeit success. Bogle discusses the "fiscal drag" of investing, and shows you how to cut down on sales charges, management fees, turnover costs, and opportunity costs, as he unravels a lifetime's worth of expertise to give you deep insight into the mind of a master at work. John C. Bogle founded Vanguard in 1974, then in the space of a few years, introduced the index mutual fund, pioneered the no-load mutual fund, and redefined bond fund management. This book wraps up the essence of his half-century of knowledge to deepen your understanding and enhance your investment success. * Learn why simple strategies are best * Discover how emotions can ruin the best investment plan * Examine the universality of indexing in the financial markets * Minimize the costs financial and otherwise associated with investing John Bogle is still in there fighting, still pushing the industry onward and upward. Take this rare opportunity to have industry-shaping expertise at your fingertips with John Bogle on Investing.

John C. Bogle shares his extensive insights on investing in mutual fundsSince the first edition of Common Sense on Mutual Funds was published in 1999, much has changed, and no one is more aware of this than mutual fund pioneer John Bogle. Now, in this completely updated Second Edition, Bogle returns to take another critical look at the mutual fund industry and help investors navigate their way through the staggering array of investment alternatives that are available to them.Written in a straightforward and accessible style, this reliable resource examines the fundamentals of mutual fund investing in today's turbulent market environment and offers timeless advice in building an investment portfolio. Along the way, Bogle shows you how simplicity and common sense invariably trump costly complexity, and how a low cost, broadly diversified portfolio is virtually assured of outperforming the vast majority of Wall Street professionals over the long-term. * Written by respected mutual fund industry legend John C. Bogle * Discusses the timeless fundamentals of investing that apply in any type of market * Reflects on the structural and regulatory changes in the mutual fund industry * Other titles by Bogle: The Little Book of Common Sense Investing and Enough.Securing your financial future has never seemed more difficult, but you'll be a better investor for having read the Second Edition of Common Sense on Mutual Funds.

An indispensable tool for the beginning stages of designing and planning a building project This new edition of a classic, bestselling text provides, in one concise volume, the essential information needed to form the framework for the more detailed design and development of any building project. Organized largely by building type, it covers planning criteria and considerations of function and siting--and with over 6200 diagrams, it provides a mass of data on spatial requirements. Most of the featured illustrations are dimensioned and each building type includes plans, sections, site layouts, and design details. The book also includes an extensive bibliography and detailed set of metric/imperial conversion tables. Architects' Data starts with the basics of designing for a new building project, before moving on to covering everything an architect needs to know. It also looks at the design styles and specifications for creating different types of structures, such as those made for residential, religious, cultural, sports, medical, and other types of occupation. Covers user requirements, planning criteria, basic dimensions, and considerations of function and siting Includes numerous examples and over 6200 illustrations and tables 5th English edition of the classic, international reference for architects Architects' Data is an excellent resource for architects, building surveyors, space planners, and design and build contractors everywhere.

The fast, informal way to learn to speak French - with integrated audio clips throughout. Listen to pronunciations and conversations. French is a beautiful language but quite difficult to learn. Whether you need to learn the language for a French class, or you travel overseas for business or leisure, this enhanced edition of French for Dummies can help. Written in an easy-to-follow format, with integrated audio clips, it gives you just what you need for basic communication in French. The enhanced edition includes: * Expanded coverage of necessary grammar, vocabulary, and pronunciations * Useful exercises, practice questions, and a mini-dictionary Business, an upcoming class, travel whatever your reason for wanting to learn a new language but don't have time to take a class, this enhanced edition of French For Dummies can get you well on your way to becoming fluent in no time!

What Does it Take to Get Ahead Now--And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today's unprecedented business climate. But Rich Karlgaard--Forbes publisher, entrepreneur, investor, and board director--takes a surprising turn and argues that there is now a third element that's required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place--your company's values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization's "soft edge": Trust: Northwestern Mutual has built a $25 million dollar revenue juggernaut on trust, the foundation of lasting success. Learn how to create an environment that engenders trust and propels high performance. Smarts: In most technical fields your formal education quickly becomes out of date. How do you keep up? Learn how the Mayo Clinic, Stanford University women's basketball team, and others stay on top by relentlessly pursuing an advantage through smarts. Teamwork: Since collaboration and innovation are a must in the global economy, effective teamwork is vital. Learn how global giant FedEx stays focused and how nimble Nest Labs relies on lean teams with cognitive diversity. Taste: Clever product design and integration are proxies for intelligence because they make customers feel smart. But taste goes further into deep emotional engagement. Specialized Bicycles calls it "the elusive spot between data truth and human truth." How can you consistently make products or services that trigger these emotional touch points? Story: Companies that achieve lasting success have an enduring and emotionally appealing story. What's your company's story? How do you tell it your way? Gain the ability to create a powerful narrative in a world where outsiders often exercise the louder voice.

With an entire discipline devoted to political science, what is distinctive about political sociology? This concise book explains what a sociological perspective brings to our understanding of the emergence, reproduction, and transformation of different forms of political order. Crucially, political sociology expands the field of view to the politics that happen in other social settings - in the family, at work, in civic associations - as well as the ways in which social attributes such as class, religion, age, race, and gender shape patterns of political participation and the distribution of political power. Political sociology grapples with these issues across an enormous range of historical and geographic settings, from the intimate relations that constitute family politics to the geo-political scales of war and trade. It requires an analytic toolkit that includes concepts of power, social closure, civil society, and modes of political action. Using these central concepts, What is Political Sociology? discusses the major forms of political order (states, empires, and nation-states), processes of regime formation and revolution, the social bases for political participation, policy formation as well as feedbacks, and the possibilities for new forms of transnational politics. In sum, the book offers an insightful introduction to this core perspective on social life.