Laurence King Publishing strana 21 z 43

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Don't Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

"Pattern Magic: Stretch Fabrics" is the third in the series of cult Japanese pattern making books, now translated into English. The new volume looks at working with stretch and jersey fabric. Material that stretches lengthways or sideways can be magical in itself. This book takes the special qualities of jersey and stretch fabrics and uses them to create stunning, sculptural designs. In two parts, the book shows how to work with stretch fabrics and how to cut patterns that exploit their properties with truly original results. The book is accompanied by a basic paper pattern block/sloper.

This inspiring book chronicles the most influential ideas that have shaped film since its inception. Entertaining and intelligent, it provides a concise history as well as being a fascinating resource to dip into. Arranged in a broadly chronological order to show the development of film, the ideas include innovative concepts, technologies, techniques and movements. From the silent eras masterpieces to today's blockbusters and art house movies, these highly illustrated pages are a chance to discover or rediscover films from five continents. The milestones that have given Hollywood a hegemony over world cinema are discussed, but so too are subjects as diverse as German Expressionism, auteur theory and Third Cinema. Key ideas such as continuity editing, genre and sound are also fully explored. Each idea is presented through informed text and arresting visuals paying homage to the mediums great classics. We learn why and how the ideas first evolved and what their impact has been up to the present day.

Good retail design must attract and keep customers, support a brand or stores image, showcase the product, and work as a functional shopping environment. This book features 44 of the best recent examples of retail design from around the world, and examines the details within the larger decorative schemes. Most retail interiors have a comparatively short life, and economic realities influence choice of materials and methods of construction; while these will mainly be necessarily modest, style or a sense of luxury are effectively achieved by the creative consideration of detail. Projects range from specialist boutiques to branded high street chain stores, from fashion retailers to eateries, and include descriptive text, colour photographs, floor plans, sections and construction and decorative details.

Footwear design has become the new dream career, and this book is the first guide to show the key skills and tips behind the trade, for both budding designers and anyone interested in shoes. Since Christian Louboutin and Manolo Blahnik became household names, footwear design is now one of the most lucrative strands of any fashion brand. Aki Choklat explores the footwear design process, explaining the differences between the anatomy of the foot and the anatomy of a shoe, showing how one constrains the other, before moving onto the research and design development processes and the art of creating a complete collection. The all-important presentation is then discussed, including illustrative techniques, before the book ends with advice for those wishing to pursue a career in footwear design. Illustrated throughout with inspirational sketchbooks detailing the design process and specially commissioned images of cutting-edge shoe design, the book also contains case studies featuring an array of international shoe designers.

Now in its second edition, this wide-ranging, seminal text offers an accessible account of the history of graphic design from the nineteenth century to the present day. Organized chronologically, the book makes an important critical contribution to the subject by presenting graphic design and typography as deeply embedded in the fabric of society in every era. This distinctive approach enables Stephen Eskilson to discuss the evolution of graphic design in light of prevailing political, social, military and economic conditions, as well as nationalism and gender. After surveying typography from Gutenburg to Bodoni, he traces the impact of the Industrial Revolution and the influence of Art Nouveau and the Arts and Craft movements on the graphic arts. In the richly contextualised chapters that follow, he chronicles the history of the early twentieth-century modernist design styles, the wartime politicization of American and Soviet regional styles, the Bauhaus, the rise of the International Style in the 1950s1960s, and the post-modern movement of the 1970s1980s right through to the challenges facing the worlds designers today. This second edition has been carefully reviewed and updated to best reflect contemporary scholarship. In addition to 75 new colour images, there is a revised final chapter that includes an up-to-date survey of the wealth of aesthetic, conceptual and technical developments in graphic design over the last few years.

Following the success of the earlier titles in this series, Detail in Contemporary Glass Architecture provides analysis of both the technical and the aesthetic importance of details in modern glass architecture. Featuring the work of renowned archite cts from around the world, this book presents 50 of the most recently completed and influential glass designs for residential, public and commercial architecture. Each project is presented with colour photographs, site plans and sections and elevatio ns, as well as numerous construction details. There is also a descriptive text, detailed captions and in-depth information for each project, including the location, client, architectural project team, main consultants and contractors. The projects ar e presented in clear and concise layouts over four pages. All of the drawings are styled in the same consistent way and presented at standard architectural scales to allow for easy comparison. There is also a CD-ROM which contains all the drawings as printed in the book, in both EPS and DWG (generic CAD) formats. In addition, the book features an index of architects that includes the name, address and all contact details for each architect included. Detail in Contemporary Glass Architecture is a n excellent reference work for practising architects as well as architecture and design students.

This book reveals how all kinds of visual artists (contemporary artists, street artists, photographers and even product designers) are using miniatures and miniaturized worlds in order to create startling situations and memorable images. Miniatures a nd miniaturized settings induce a disquieting experience of distance, and artists use it to explore very contemporary feelings of alienation, displacement and estrangement. But if seeing things from a great distance can make you feel cut off from the m, and make you feel lonely and insignificant, it can also encourage awe and contemplation. The miniaturized strategy plays many tricks with the viewer. It generates distance not just in terms of space, but also in terms of time. Miniatures make us r elive the world (and the viewpoint, the perspective) of our childhood, a time when the world was filled with toys and figurines. 'Miniaturized' does not necessarily mean 'idealized'. Shrinking a particular scene only seems to increase its pathos, int roducing a haunting atmosphere of theatrical drama. Miniaturized worlds seethe with narrative potential, intricate story lines, suspense: car crashes, hunting accidents, walks in the woods, a mugging in the snow, a father and a son mowing the lawn, n ativity scenes. The small people and small worlds depicted in this book give us a new sense of perspective, transporting us to a new dimension, an enchanted new city where people can take lifts on the back of a slug at rush hour, put up wall-sized po laroid posters, or shoot down bumblebees at the weekend.

In this interactive book, Marion Deuchars takes the broad canvas of ART and fills it with drawings and activities that let you discover what art can be, how it can be made, what it can mean for you and what it has meant for people through the ages. This book is packed with stimulating ideas to spark your creative imagination. You can complete the Mona Lisa's smile, or design your own Jackson Pollock-inspired work with a marble, a tray, some paint and paper. There are step-by-step instructions for how to draw a bird and how to give it an expression, as well a foolproof method for drawing a bicycle. Aimed at children aged eight and older, the emphasis is on fun and making the creation of art a big part of the way you express yourself.

The way we view our outside space, whether roof terrace, balcony or garden, has changed dramatically in the last 20 years. Today we realise the potential of exterior domestic spaces as outdoor rooms, a fact that has led to an unprecedented growth in design products for outdoor settings. Leading designers like Marcel Wanders, Philippe Starck and Ross Lovegrove have created furniture and lighting ranges specifically for the outside. Their work successfully challenges traditional garden design, developing the use of new materials and the idea of the garden as a site for installation. With more than 1,000 full-colour images, 1000 Designs for the Garden is a lavishlyillustrated sourcebook focusing on the best in contemporary garden design. Each of its ten chapters is headed up by an interview with a leading expert in garden design, architecture, product design or fine art. Packed with the very latest in outdoor furniture, garden art and both practical and luxury garden items, the book features web addresses and full specifications for every product and will appeal to both gardeners and lovers of contemporary design alike.

Tote bags are becoming more and more popular because they are reusable and eco-friendly. This affordable and stylish alternative to the ubiquitous plastic bag is now also a fashion statement. The use of tote bags has spread from the eco-savvy shopper to the style-conscious consumer. With this shift, totes have moved from being a purely utilitarian item to a medium for self-expression. The printed design on the tote bag is effectively a communication message to express a persons personality. The graphics, imagery and messages displayed on tote bags are becoming increasingly sophisticated, subtle and imaginative. This book showcases some of the most striking, inventive and subversive of current examples of the tote. The featured totes come from a wide range of illustrators and graphic designers around the world, with designs including floral prints, typography, illustrations and characters.

1000 New Designs 2 and Where to Find Them is a comprehensive roundup of the best in contemporary design, from around the world. It features a huge range of striking new products, chapters include: Tables and chairs; Sofas and beds; Storage; Kitchens and bathrooms; Tableware; Textiles; Lighting; Electronics and more. Works by the leading international designers, such as Konstantin Grcic, Tokujin Yoshioka, Ron Arad, Patricia Urquiola and Pearson Lloyd, are featured, along with commentaries giving an insight into current developments in design and in-depth studies on selected products.

The four hundred marks reproduced within these pages represent the diverse array of identity work produced by Pentagram's partners, past and present, since the company was founded in 1972. Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and non-profit institutions, clubs and societies, and even individuals, all of whom were seeking a representative symbol to appear on letterhead and books, buildings and websites, and everywhere else imaginable. Previously only distributed in a limited edition, this invaluable book is now made available in a paperback version and will provide inspiration for all graphic designers working on identity projects.

Featuring more than 100 of the most significant and influential buildings of the twentieth century, this second edition includes both classic works by such seminal architects as Le Courbusier, Frank Lloyd Wright, Mies van der Rohe and Alvar Aalto, as well as those by more recent masters, such as Norman Foster, Frank Gehry and Rem Koolhaas. Addtional buildings and images make this new edition even more comprehensive and up-to-date. For each of the buildings included there are numerous, accurate scale plans showing typical floors, together with elevations, sections and site plans where appropriate. All of these have been specially commissioned for the book and are based on the most reliable information and sources. There is also a concise text explaining the significant architectural features of the building and the influences it shows or generated, together with full-colour images. Cross-references to other buildings in the book highlight the various connections between these key structures.

Over the past decade there has been a creative rebirth in the practice of illustration. Boosted by the art worlds acceptance of graffiti and street art, the ubiquitous nature of foolproof vector programs, the re-adoption of illustration by avant-garde fashion labels, the proliferation of character design in two- and three-dimensions, and the technical capabilities of digital delivery, contemporary illustration has more applications, methodologies and fans than ever before. With modes of production ranging from the reimagined traditions of drawing, painting and collage, to the wide range of computer-based applications, and a myriad of unique combinations of both hand and digital means, todays illustrators are breaking the mould in terms of production. This book will investigate these myriad ways of working and creating, by featuring portfolios of images from a diverse range of more than 80 contemporary practitioners, some of whom have never before been featured in a book. Drawn from around the world, each portfolio will be accompanied by analysis and an interview with the illustrator. Building into a collection that showcases new talent and focuses on current trends, this book will offer a definitive guide to illustration in the new millennium.

Pattern is everywhere. Years of minimalism have been superseded by a riot of colour and shape, whether on walls, fabrics, clothes or signage. Print and Pattern is a visual celebration of contemporary surface design. Compiled by the creator of the cult blog of the same name, this truly international book documents the work of the best surface designers from around the world and features products that have been embellished with a surface print or pattern, including graphics, cards, gift wrap, stationery, textiles, ceramics, badges, stickers and wallpaper. As well as successful commercial designs, the book also showcases previously unseen pattern designs from designers’ portfolios. Accessible but with a cool edge, the book will appeal to surface designers, designer-makers and craftspeople, graphic designers, illustrators and fashion and textile designers.