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Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Computers are everywhere-most obviously in our laptops and smartphones, but also our cars, televisions, microwave ovens, alarm clocks, robot vacuum cleaners, and other smart appliances. Have you ever wondered what goes on inside these devices to make our lives easier but occasionally more infuriating? For more than 20 years, readers have delighted in Charles Petzold's illuminating story of the secret inner life of computers, and now he has revised it for this new age of computing. Cleverly illustrated and easy to understand, this is the book that cracks the mystery. You'll discover what flashlights, black cats, seesaws, and the ride of Paul Revere can teach you about computing-and how human ingenuity and our compulsion to communicate have shaped every electronic device we use. This new expanded edition explores more deeply the bit-by-bit, gate-by-gate construction of the heart of every smart device-the central processing unit that combines the simplest of basic operations to perform the most complex of feats. Along with new chapters, Petzold created a new website, CodeHiddenLanguage.com, that uses animated interactive graphics to make computers even easier to comprehend. From the simple ticking of clocks to the worldwide hum of the internet, Code reveals the essence of the digital revolution.

For non-majors or mixed biology courses. An innovative learning experience that addresses how studentslearn today Campbell Biology: Concepts & Connections continuesto introduce pedagogical developments that create an innovative learningexperience and motivate students not only to learn, but also interact withbiology. The hallmark modular organization built around central concepts helpsstudents stay focused while engaging them in connecting biology with the worldoutside the classroom. Building on thetext’s outstanding art and hallmark features, the 10th Edition deliversnew digital resources that guide students to success in the course. Thisedition draws from learning science as well as the authors’ classroomexperience to provide tools that address how students learn today. New ChapterOpeners help students retain information, selected features break content intobite-size subsections, and additional author-created videos ensure studentsfocus on what is important.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The most comprehensive, up-to-date introductionto the theory and practice of artificial intelligence The long-anticipated revision of Artificial Intelligence: A Modern Approach explores the full breadth and depth of the field of artificial intelligence (AI). The 4th Edition brings readers up to date on the latest technologies, presents concepts in a more unified manner, and offers new or expanded coverage of machine learning, deep learning, transfer learning, multi agent systems, robotics, natural language processing, causality, probabilistic programming, privacy, fairness, and safe AI.

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?

Get a true understanding of the essential concepts in Biology with trusted content that sets the standards for excellence, accuracy, and innovation. Biology: A Global Approach, Global Edition, 12th Edition is the latest version of the ultimate text in the field coming from a leading team of authors, advancing Neil Campbell's vision of delivering an accurate and pedagogically innovative experience. This latest version reflects the most recent developments in the field, with hallmark and new features that introduce content, interactive tools, and activities aiming to help you organise a vast amount of information and make complex concepts more accessible, engaging, and exciting. Well-known for strategically integrating text and artwork, the textbook encourages you to build your individual learning skills and the confidence to participate in group discussions and assignments, inviting you to an active process of inquiry and learning. Hallmark and new features include: Chapter Openers: A question answered with a clear, simple image to help you visualise and remember concepts as you move through the chapter. Evolution sections: A focus on the evolutionary aspects of the chapter material, ending with questions and writing assignments. Key Concepts: Provide anorganisation of the framework for each chapter, reinforcing your understanding of the topics. Science in the Classroom: Annotated journal articles from the American Association for the Advancement of Science (AAAS). With engaging content and a plethora of digital and interactive tools, this leading textbook is the trusted course solution in the field, ensuring you get a pedagogical yet enjoyable learning experience.