Penguin Books strana 227 z 485

vydavateľstvo

Hit Makers


What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked. Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible. Whether he is uncovering the secrets of JFK and Barack Obama's speechwriters or analysing the unexpected reasons for the success of Fifty Shades of Grey, Thompson goes beyond the cultural phenomena that make the news by revealing the desires that make us all human.While technology might change, he shows, our innate preferences do not, and throughout history hits have held up a mirror to ourselves. From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.
U dodávateľa
25,95 €

Empire of Things


'Magnificent ...groundbreaking ...a triumph' Peter Frankopan, author of The Silk Roads 'A masterpiece, a delight to read ...a rare and beautiful thing' Gerard DeGroot, The Times What we consume has become the defining feature of our lives: our economies live or die by spending, we are treated more as consumers than workers, and even public services are presented to us as products in a supermarket. In this monumental study, acclaimed historian Frank Trentmann unfolds the extraordinary history that has shaped our material world, from late Ming China, Renaissance Italy and the British empire to the present. Astonishingly wide-ranging and richly detailed, Empire of Things explores how we have come to live with so much more, how this changed the course of history, and the global challenges we face as a result. 'I read Empire Of Things with unflagging fascination ...elegant, adventurous and colourful ...gleefully provocative' John Preston, Daily Mail 'Such a pleasure to read ...From Victorian department stores to modernist kitchens, his book revels in the things that most historians tend to overlook' Dominic Sandbrook, Sunday Times
U dodávateľa
22,95 €

Just an Ordinary Day


A remarkable collection of dark, funny and haunting short stories from the inimitable author of 'The Lottery'.An anxious devil, an elderly writer of poison pen letters and a mid-century Jack the Ripper; a pursuit though a nightmarish city, a small boy's thrilling train ride with a female thief, and a town where the possibility of evil lurks behind perfect rose bushes. This is the world of Shirley Jackson, by turns frightening, funny, strange and unforgettably revealed in this brilliant collection of short stories.'Jackson at her best: plumbing the extraordinary from the depths of mid-twentieth-century common. [Just an Ordinary Day] is a gift to a new generation' - San Francisco Chronicle'For Jackson devotees, as well as first-time readers, this is a feast ... A virtuoso collection' - Publishers Weekly
U dodávateľa
12,50 €

Superbosses


Superbosses exist in nearly every industry, from the glamorous to the mundane. They are defined by consistent success in their fields and their approach to finding, nurturing and developing talent. If you study the top fifty leaders in any field, as many as one-third will have once worked for a superboss. After ten years of research and more than two hundred interviews with superbosses including technology CEO Larry Ellison and fashion pioneer Ralph Lauren, Finkelstein explores this previously unidentified phenomenon - and shows how each of us can emulate their best tactics to create our own powerful networks of extraordinary talent.
U dodávateľa
12,95 €

Edie


Hello! My name is Edie. I am EVER so helpful. In fact I think helping is one of the things i am best at. Edie certainly is a very good helper, whether it's helping Mummy wake up bright and early, helping Daddy to get everything at the shops or helping her little brother with sharing and knowing what's what. Sophy Henn's Edie is a stunning and stylish picture book that will be instantly familiar to parents and small children
U dodávateľa
8,95 €

Diary of a Wimpy Kid - Old School


Book 10 in the phenomenally bestselling Diary of a Wimpy Kid series is here! Life was better in the old days. Or was it? That's the question Greg Heffley is asking as his town voluntarily unplugs and goes electronics-free. But modern life has its conveniences, and Greg isn't cut out for an old-fashioned world. With tension building inside and outside the Heffley home, will Greg find a way to survive? Or is going 'old school' just too hard for a kid like Greg? Praise for Jeff Kinney: 'The world has gone crazy for Jeff Kinney's Diary of a Wimpy Kid' - Sun 'Kinney is right up there with J K Rowling as one of the bestselling children's authors on the planet' -Independent 'The most hotly anticipated children's book of the year is here - Diary of a Wimpy Kid' - Big Issue
U dodávateľa
8,90 €

Lacná kniha Age of Anger (-50%)


'The kind of vision the world needs right now...Pankaj Mishra shouldn't stop thinking' Christopher de Bellaigue, Financial Times 'This is the most astonishing, convincing, and disturbing book I've read in years' Joe Sacco 'Urgent, profound and extraordinarily timely' John Banville How can we explain the origins of the great wave of paranoid hatreds that seem inescapable in our close-knit world - from American 'shooters' and ISIS to Trump, from a rise in vengeful nationalism across the world to racism and misogyny on social media? In Age of Anger, Pankaj Mishra answers our bewilderment by casting his gaze back to the eighteenth century, before leading us to the present. He shows that as the world became modern those who were unable to fulfil its promises - freedom, stability and prosperity - were increasingly susceptible to demagogues. The many who came late to this new world or were left, or pushed, behind, reacted in horrifyingly similar ways: intense hatred of invented enemies, attempts to re-create an imaginary golden age, and self-empowerment through spectacular violence.It was from among the ranks of the disaffected that the militants of the 19th century arose - angry young men who became cultural nationalists in Germany, messianic revolutionaries in Russia, bellicose chauvinists in Italy, and anarchist terrorists internationally. Today, just as then, the wider embrace of mass politics, technology, and the pursuit of wealth and individualism has cast many more millions adrift in a literally demoralized world, uprooted from tradition but still far from modernity - with the same terrible results Making startling connections and comparisons, Age of Anger is a book of immense urgency and profound argument. It is a history of our present predicament unlike any other.
Na sklade 1Ks
10,75 € 21,50€

dostupné aj ako:

Dear Amy


Would you risk your life to save a stranger? Discover what happens next in the Sunday Times bestselling psychological thriller, Dear Amy ...A local schoolgirl has been missing for weeks when Margot Lewis, agony aunt of the 'Dear Amy' advice column, receives a letter: Dear Amy, I've been kidnapped by a strange man. I don't know where I am. Please help me, Bethan Avery This must be a hoax. Because Bethan Avery is another young girl, who went missing twenty years ago. As more letters arrive, Margot becomes consumed by finding the sender and - unlike the police - convinced that the girls' disappearances are connected. Solving this puzzle could save someone's life - but could it also cost Margot her own? 'A first-rate psychological thriller. It's simply impossible to guess what's coming next' Irish Independent 'Terrific - delivers suspense, twists and smart writing' Julia Heaberlin, author of Sunday Times bestselling Black-Eyed Susans 'Haunting ...this story will stay with you' Jane Corry, author of My Husband's Wife 'Skilfully handled. An accomplished psychological thriller' Daily Mail
U dodávateľa
10,95 €

The End of Average


'Must the tyranny of the group rule us from cradle to grave? Absolutely not, says Todd Rose in a subversive and readable introduction to what has been called the new science of the individual ...Readers will be moved' Abigail Zuger, The New York Times 'Groundbreaking ...The man who can teach you how not to be average' Anna Hart, Daily Telegraph 'Fascinating, engaging, and practical. The End of Average will help everyone - and I mean everyone - live up to their potential' Amy Cuddy, author of Presence 'Lively and entertaining ...a cheering story of how the square pegs among us can build successful lives despite being unable or unwilling to fit into round holes' Matthew Reisz, Times Higher Education 'Heartening ...a worthwhile read for the aspiring nonconformist' Iain Morris, Observer
U dodávateľa
14,95 €

Lion - A Long Way Home


NOW NOMINATED FOR SIX OSCARS, INCLUDING BEST PICTURE, SUPPORTING ACTOR AND SUPPORTING ACTRESS *** Lion is the heartbreaking and inspiring original true story of the lost little boy who found his way home twenty-five years later and is now a major film starring Dev Patel, Nicole Kidman and Rooney Mara. As a five-year old in India, I got lost on a train. Twenty-five years later, I crossed the world to find my way back home. Five-year-old Saroo lived in a poor village in India, in a one-room hut with his mother and three siblings...until the day he boarded a train alone and got lost. For twenty-five years. This is the story of what happened to Saroo in those twenty-five years. How he ended up on the streets of Calcutta. And survived. How he then ended up in Tasmania, living the life of an upper-middle-class Aussie. And how, at thirty years old, with some dogged determination, a heap of good luck and the power of Google Earth, he found his way back home. Lion is a triumphant true story of survival against all odds and a shining example of the extraordinary feats we can achieve when hope endures. 'Amazing stuff' The New York Post 'So incredible that sometimes it reads like a work of fiction' Winnipeg Free Press (Canada) 'A remarkable story' Sydney Morning Herald Review 'I literally could not put this book down. Saroo's return journey will leave you weeping with joy and the strength of the human spirit' Manly Daily (Australia) 'We urge you to step behind the headlines and have a read of this absorbing account...With clear recollections and good old-fashioned storytelling, Saroo...recalls the fear of being lost and the anguish of separation' Weekly Review (Australia)
U dodávateľa
14,95 €

Peppa Loves - A Touch-and-Feel Playbook


Tickle Teddy's tummy and stroke Peppa's glittery golden boots in this gorgeous touch-and-feel book. The perfect gift for little piggies who love Peppa! Based on the hit preschool animation Peppa Pig, shown daily on Five's Milkshake and Nick Jnr.
U dodávateľa
10,50 €

The Master Algorithm


'Pedro Domingos demystifies machine learning and shows how wondrous and exciting the future will be' Walter Isaacson, author of Steve Jobs Society is changing, one learning algorithm at a time, from search engines to online dating, personalized medicine to predicting the stock market. But learning algorithms are not just about Big Data - these algorithms take raw data and make it useful by creating more algorithms. This is something new under the sun: a technology that builds itself. In The Master Algorithm, Pedro Domingos reveals how machine learning is remaking business, politics, science and war. And he takes us on an awe-inspiring quest to find 'The Master Algorithm' - a universal learner capable of deriving all knowledge from data.
U dodávateľa
12,95 €

They Can't Kill Us All


'A devastating front-line account of the police killings and the young activism that sparked one of the most significant racial justice movements since the 1960s: Black Lives Matter ...Lowery more or less pulls the sheet off America ...essential reading' Junot Diaz, The New York Times, Books of 2016 'Electric ...so well reported, so plainly told and so evidently the work of a man who has not grown a callus on his heart' Dwight Garner, The New York Times, 'A Top Ten Book of 2016' 'I'd recommend everyone to read this book ...it's not just statistics, it's not just the information, but it's the connective tissue that shows the human story behind it. I really enjoyed it' Trevor Noah, host of Comedy Central's 'The Daily Show' A deeply reported book on the birth of the Black Lives Matter movement, offering unparalleled insight into the reality of police violence in America, and an intimate, moving portrait of those working to end it In over a year of on-the-ground reportage, Washington Post writer Wesley Lowery traveled across the US to uncover life inside the most heavily policed, if otherwise neglected, corners of America today. In an effort to grasp the scale of the response to Michael Brown's death and understand the magnitude of the problem police violence represents, Lowery conducted hundreds of interviews with the families of victims of police brutality, as well as with local activists working to stop it. Lowery investigates the cumulative effect of decades of racially biased policing in segregated neighborhoods with constant discrimination, failing schools, crumbling infrastructure and too few jobs. Offering a historically informed look at the standoff between the police and those they are sworn to protect, They Can't Kill Us All demonstrates that civil unrest is just one tool of resistance in the broader struggle for justice. And at the end of President Obama's tenure, it grapples with a worrying and largely unexamined aspect of his legacy: the failure to deliver tangible security and opportunity to the marginalised Americans most in need of it.
U dodávateľa
12,95 €

The Course of Love


A brilliant new novel about love and marriage in the modern world - from the author the bestselling novel Essays in Love Modern love is never easy. Society is obsessed with stories of romance, but what comes after happily ever after? This is a love story with a difference. From dating to marriage, from having kids to having affairs, it follows the progress of a single ordinary relationship: tender, messy, hilarious, painful, and entirely un-Romantic. It is a love story for the modern world, chronicling the daily intimacies, the blazing rows, the endless tiny gestures that make up a life shared between two people. Moving and deeply insightful, The Course of Love offers us a window into essential truths about the nature of love.
U dodávateľa
14,90 €

Collective Choice and Social Welfare


Nobel Prize winner Amartya Sen's first great book, now reissued in a fully revised and expanded second edition 'Can the values which individual members of society attach to different alternatives be aggregated into values for society as a whole, in a way that is both fair and theoretically sound? Is the majority principle a workable rule for making decisions? How should income inequality be measured? When and how can we compare the distribution of welfare in different societies?' These questions, from the citation by the Swedish Academy of Sciences when Amartya Sen was awarded the Nobel Memorial Prize in Economics, refer to his work in Collective Choice and Social Welfare, the most important of all his early books. Originally published in 1970, this classic work in welfare economics has been recognized for its ground-breaking role in integrating economics and ethics, and for its influence in opening up new areas of research in social choice, including aggregative assessment. It has also had a large influence on international organizations, including the United Nations, particularly in its work on human development. In its original version, the book showed that the 'impossibility theorems' in social choice theory-led by the pioneering work of Kenneth Arrow-need not be seen as destructive of the possibility of reasoned and democratic social choice. Sen's ideas about social choice, welfare economics, inequality, poverty and human rights have continued to evolve since the book's first appearance. This expanded edition, which begins by reproducing the 1970 edition in its entirety, goes on to present eleven new chapters of new arguments and results. As in the original version, the new chapters alternate between non-mathematical chapters completely accessible to all, and those which present mathematical arguments and proofs. The reader who prefers to shun mathematics can follow all the non-mathematical chapters on their own, to receive a full, informal understanding. There is also a substantial new introduction which gives a superb overview of the whole subject of social choice.
U dodávateľa
19,99 €

Stuffocation


We're all stuffocated. We have more stuff than we could ever need - but it's bad for the planet and it's making us stressed. It might even be killing us. In this groundbreaking book, trend forecaster James Wallman finds that a rising number of people are turning away from all-you-can-get consumption, from the exec who's sold almost everything he owns, to the well-off family who moved to a remote mountain cabin. In Stuffocation, Wallman's solution is to focus less on possessions and more on experiences. It is a manifesto for a vital change in how you live - and it's the one book you won't be able to live without.
U dodávateľa
12,95 €