Profile Books strana 2 z 22

England's views are remarkable for their beauty and variety. With his usual insight and authority, bestselling author Simon Jenkins picks one hundred of the very best from the white cliffs of Dover to Hadrian's Wall -- and explains the fascinating stories behind them. Jenkins' entertaining and erudite entries provide the rich historical, geographical, botanical and architectural background to breathtaking sights -- all beautifully illustrated -- both iconic and undiscovered. From Gold Hill, the Dorset village street so famously picturesque it was used in a Hovis advert, to the view of the City of London famously depicted by Canaletto and the wilds of the Yorkshire moors, this book will inspire you to discover the treasures of England's sea, city and landscapes for yourself. Filled with roman roads, cliff-tops, follies, mountains, ancient castles, rolling forests and heart-stopping moments, you'll soon wonder how you chose walks, mini-breaks or spontaneous diversions without it.

Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behaviour and the forces at play in markets. This increases the impact marketing should have on all those aspects of a business. The book is in three parts: the first part explores who are the most valuable customers, the second the most effective ways to drive revenue growth and the third the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence based on the experiences of a wide range of business in Britain, America, Europe and Asia. Among the firms featured are Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.

Read not more than one of her stories a day, and allow them to work their spell slowly: they are made to last' Guardian When her father marries his second wife, Chrissy gets a new step sister. Three years older than her, Queenie is beautiful and kind, someone everybody wants to be friends with. Chrissy worships her. But when Queenie runs away at eighteen, their lives quietly diverge. Joyce Carol Oates has described Alice Munro's work as 'tales of domestic tragicomedy that seemed to open up, as if by magic, into wider, deeper, vaster dimensions.' Queenie is Munro at her subtle, heart-breaking best. 'One of the great short story writers not just of our time but of any time' New York Times Book Review

Survey after survey confirms how the success of businesses has become increasingly dependent on the ability and skills of their staff. And because talented workers are in short supply the hunt for people of unusual ability will continue in earnest. Hiring such people is the relatively easy part; keeping them engaged so that they don't move on and getting the best out of them while they are with you is what really matters. Drawing on original research, including interviews with senior executives, recruitment specialists and headhunters, and people considered 'talented' within their organisations, this book outlines the way in which companies such as Ford, Goldman Sachs, Cisco, Diageo, Tesco, General Electric and HSBC are facing the challenge of recruiting and developing the talent they need. This book will also boost readers' own career prospects.

Rosemary's young, just at college, and she's decided not to tell anyone a thing about her family. So we're not going to tell you too much either: you'll have to find out for yourselves what it is that makes her unhappy family unlike any other. Rosemary is now an only child, but she used to have a sister the same age as her, and an older brother. Both are now gone - vanished from her life. There's something unique about Rosemary's sister, Fern. So now she's telling her story; a looping narrative that begins towards the end, and then goes back to the beginning. Twice. It's funny, clever, intimate, honest, analytical and swirling with ideas that will come back to bite you. We hope you enjoy it, and if, when you're telling a friend about it, you do decide to spill the beans about Fern - it's pretty hard to resist - don't worry.

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

From bestselling author Robert Greene comes a new guide to the strategies of war that can help us gain mastery in the modern world. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, "The Concise 33 Strategies of War" is a guide to the subtle social game of everyday life. Based on profound and timeless lessons, it is abundantly illustrated with examples of the genius and folly of everyone from Napoleon to Margaret Thatcher and Hannibal to Ulysses S. Grant, as well as diplomats, captains of industry and Samurai swordsmen.

Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.

The perfect pocketbook gift for the power-hungry - from 'the modern Machiavelli', Robert Greene, international bestselling sensation author of The 48 Laws of Power, Seduction and War. This concise version of the business classic Mastery provides a shortcut to Greene's powerful new tools for achieving greatness. Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules - and then change them completely. Charles Darwin began as an underachieving schoolboy, Leonardo da Vinci as an illegitimate outcast. The secret of their eventual greatness lies in a 'rigorous apprenticeship': they learnt to master the 'hidden codes' which determine ultimate success or failure. Then, they rewrote the rules as a reflection of their own individuality. Told through Robert Greene's signature blend of historical anecdote and psychological insight and drawing on interviews with world leaders, Concise Mastery builds on the strategies outlined in The 48 Laws of Power to provide a practical guide to greatness - and learn how to start living by your own rules.

The companion book to the bestselling Concise 48 Laws of Power, which has now sold over 125,000 copies in the UK. Amoral, ruthless, clever and cunning, this is the essential guide to the art of seduction.

In The Origins of Political Order, Francis Fukuyama took us from the dawn of mankind to the French and American Revolutions. Here, he picks up the thread again in the second instalment of his definitive account of mankind's emergence as a political animal. This is the story of how state, law and democracy developed after these cataclysmic events, how the modern landscape - with its uneasy tension between dictatorships and liberal democracies - evolved and how in the United States and in other developed democracies, unmistakable signs of decay have emerged. If we want to understand the political systems that dominate and order our lives, we must first address their origins - in our own recent past as well as in the earliest systems of human government. Fukuyama argues that the key to successful government can be reduced to three key elements: a strong state, the rule of law, and institutions of democratic accountability. This magisterial account is required reading for anyone wishing to know more about mankind's greatest achievements.

Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules - and then how to change them completely. Charles Darwin began as an underachieving schoolboy, Leonardo da Vinci as an illegitimate outcast. The secret of their eventual greatness lies in a 'rigorous apprenticeship': by paying close and careful attention, they learnt to master the 'hidden codes' which determine ultimate success or failure. Then, they rewrote the rules as a reflection of their own individuality, blasting previous patterns of achievement open from within. Told through Robert Greene's signature blend of historical anecdote and psychological insight and drawing on interviews with world leaders, Mastery builds on the strategies outlined in The 48 Laws of Power to provide a practical guide to greatness - and how to start living by your own rules.

When Chris McDougall stumbled across the story of Churchill's 'dirty tricksters', a motley crew of English poets and academics who helped resist the Nazi invasion of Crete, he knew he was on the track of something special. To beat the odds, the tricksters - starving, aging, outnumbered -tapped into an ancient style of fitness: the lost art of heroism. They listened to their instincts, replaced calories with stored bodily fat and used their fascia, the network of tissue which criss-crosses the body, to catapult themselves to superhuman strength and endurance. Soon McDougall was in the middle of a modern fitness revolution taking place everywhere from Parisian parkour routes to state-of-the-art laboratories, and based on the know-how of Shanghai street-fighters and Wild West gunslingers. Just as Born to Run got runners off the treadmill and into nature, Natural Born Heroes will inspire casual athletes to dump the gym membership for cross-training, mud runs and free-running.

Whatever society we live in, and however open-minded we like to think we are, when it comes to our sex lives we all like to keep a few secrets. But this makes the jobs of sexologists - professionals who study sexual behaviour - pretty difficult. Luckily, David Spiegelhalter, Professor of Risk at Cambridge University, is here to unravel the web of exaggerations, misdirections and downright lies that surround sex in modern society. Drawing on the Natsal survey, the widest survey of sexual behaviour since the Kinsey Report, he answers crucial questions such as what are we all doing? How often? And how has it changed? Accompanying a major Wellcome exhibition on the same subject, Sex by Numbers is an informed and entertaining look at the most enduring of human obsessions, from one-night stands to the seven-year itch.