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Motion graphics -- a digital technique that combines the language of traditional graphic design with the creative visual language of film and animation -- has become a fast growing area within the practice of graphic design. With the function of storytelling, it evokes a strong emotion and creates a connection between the message and the watcher.

Aimed to fashion students and designers, Palette Perfect is both a practical guide and an inspirational book that proposes a reflection on the universe of colour combinations, the moods and atmospheres they evoke and how we associate particular places and emotions to special colours. Each chapter explores a particular mood and describes the corresponding feelings and colour combinations, using as examples exquisite photographs of objects, still-lives, landscapes, interiors and fashion. At the end of each chapter, a wide variety of palettes representing the chapter's particular mood or atmosphere is included.

Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users' needs at the same time. It's not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, positive/negative...). Today, in what is becoming a branding trend, the ability to adapt has assumed more importance given that within the diverse spectrum of current displays and formats a logo has to preserve its personality and identity in a wide range of sizes. Just like webpages, brands adapt and change their visual appearance depending on the width of display devices. For this, in some cases measurements are already taken to reduce logo details and reorganize identifiable elements to avoid losing the identity that characterizes them. In other cases, designers abandoned the old logos that no longer work well today and create more flat designs to suit today's media. This book features both trends with detailed analysis to help designers make logos that are both useful and stylish in this digital era, through examples of brands with design variants for all types of physical and digital supports in addition to the responsive adaptation of the brand in diverse display formats.

Draping is a technique that involves working with fabric directly on the mannequin. This allows the designer to start out from an idea that can change as the design of the piece progresses. In this process, creative freedom plays a more important and less rigid role than patterns and drawings on paper do. This publication is a practical step by step guide for students and fashion professionals who want to delve deeper into this technique used by big industry names such as Issey Miyake, Margela, Thierry Mugler, Iris van Herpen and many others. Focusing on a range of subjects, from the required tools and different examples of designs to the steps to be followed in creating jackets, skirts and dresses as well as more specific details, this book offers everything that readers need to learn the principles of draping step by step and have a solid basis for making their own creations without limiting their creativity.

This book is an essential and practical tool for designing and creating fashion accessories for men and women. Intended for fashion students and professionals, the book includes different pattern techniques for each accessory and explains production processes so that readers can incorporate them into their professional practice, in addition to identifying and providing the information needed to recreate a wide range of accessory models. It includes descriptions of materials, examples of patterns and designs and different possible finishes through illustrations, photographs, technical drawings and texts that clearly explain the production process of each artisanal and industrial piece. As items that provide personality and originality to one's personal style, fashion accessories have become essential to completing the "look" for each occasion. With the help of this manual, having in-depth knowledge about the creation of different pieces, from a bag to a pair of shoes to hats, gloves, ties and buttons -even clothing for dogs-, is a great way to get started in this branch of the fashion field.

The intimate relationship of Japanese tattooing with the dark world of the yakuza has helped cover this form of artistic expression with an aura of mystery. But the culture of irezumi is deep and rich in meanings, shapes and motifs that have gone from color woodblock prints to being applied to the skin to beautify and protect their bearers. This book reveals the meaning and the secrets behind the most significant motifs from traditional Japanese tattooing-such as mythological and supernatural creatures, animals, Buddhist deities, flowers and historical characters-and turns this art form into a path toward personal knowledge and individual expression. Readers will discover the origin and meaning of each visual representation of the most frequent themes in this art form. Irezumi itai begins with a brief review of the history of Japanese tattoo art and then examines each subject (water, mythological animals, real animals, mythological characters, historical characters, flowers, shunga and yokai) through images and descriptive texts; it also includes a gallery of original designs by the author and a glossary.

This original work introduces readers to the drawing and painting techniques in the hyperrealist movement, a style applied to painting whose techniques aspire to photographic exactitude in drawing. From the first action before viewing the piece--the search for information and reference images--to different drawing and sculpture techniques, the book offers a step-by-step explanation of the creative process and shows readers how to illustrate in black and white and with colored pencils, how to work with watercolors and oil, how to create a trompe l'oeil and how to create a realistic looking 3D model. Readers will find all the techniques and suggestions they need to make their own hyperrealist creations, all explained in a pleasant and fun way. It is an original and creative way to introduce different drawing techniques that will awaken the artist inside of us all and whose results will strike most readers as surprising given the degree of realism achieved, as if they were photographs. The book includes references to contemporary artists who have used each of the techniques described, curiosities in the world of art and other tricks of the trade.

In today's highly digital environment, the pleasure of the touch, smell and weight of paper as we hold it in our hands is taking on new value. In the graphic design sector, technology is taking giant steps forward, providing designers with increasingly sophisticated tools for producing high-impact designs. In this context, print publications are becoming exclusive objects, and this means that they need designs, textures and finishes that make them especially desirable. In the future, the publications that stand the test of time will be those which we wish to preserve because they feature the beauty of handmade objects. Page Design pays tribute to the tradition of print editorial design by focusing on its outstanding contemporary value. This volume offers a panorama of contemporary trends and styles through a selection of one hundred projects of different sizes, from flyers and magazines to posters, catalogues and books. Each of the featured projects is a statement of aesthetic and conceptual principles that takes on a special power going beyond the purely visual when placed in readers' hands. Containing case studies and tips and tricks, this book is full of ideas on page layout, interaction between sections and the optimum way to convey a message. It is a perfect reference work for designers that will rekindle readers' love of books as objects with an enduring value.

A collection of greeting cards, personal invitations, and announcement cards that have been either made by hand or produced with the most avant-garde computer- design techniques. Nine seconds is the current estimate of the amount of time that it takes to captivate the eye. In our information-saturated world, in which email has monopolized personal communication, handmade greeting cards, personal invitations, and announcement cards offer an element of exclusive value and a unique charm, bringing together imagination, real texture, and a wide variety of design techniques. This publication focuses on the latest creative card designs produced by innovative design studios and artists throughout the world. The ideas showcased in its three hundred pages range from handmade cards that elude conventional printing processes to the most avant-garde computer-designed offerings. The book shows the creative processes and techniques used in each project and analyses the key elements of their success. This book is a great source of inspiration for those eager to break boundaries and go one step further with their creativity and imagination.

By way of ten different works produced using a wide variety of techniques, the book analyses the process of creation, offers tips, ideas and solutions. Each chapter includes a step by step process and details of all the tools and materials necessary for the production of a particular technique. In its final section The Resourceful Artist studies the different possibilities of reproducing the finished works, and offers clear and simple explanations to create a small, domestic photographic set and how to light your photographs to highlight certain aspects of your work and obtain the desired result. The book is addressed to professionals and lovers of the graphic arts who wish to delve into new possibilities by exploring their own tools and knowledge.

We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling - a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, to the trademark's colour. All these components contribute to a brand's Identity and ignite consumers' passion for purchasing.

New Necklaces is the third book curated by jeweler and author Nicolas Estrada. A very special selection of impressive pieces by more than 180 artists from all over the world, this book showcases the current trends in contemporary jewelry and how boundaries in concept, materials and techniques are being pushed by jewelry designers today. From those that look back to classic forms and materials to the most daring, experimental and surprising ideas, each of the 500 necklaces included in this book has something that makes it unique and relates strongly to today's social, cultural and artistic reality. With prefaces by German jeweler Julia Wild and Leo Caballero, owner of the Barcelona gallery Klimt 02, specialized in contemporary jewelers.

Discover the great pleasure and fun of watercoloring with this great tutorial that reveals the techniques to master this medium and bring your creativity to the top, whether you have some expertise or are an amateur watercolorist. Day by day through a whole year, A Watercolour a Day provides fun tips and useful methods that will show you how to play with shadows and lights and layer glazes to produce your own beautiful hues, create textures, and enhance particular features. This book opens the door to a new way of observing your surroundings and enjoying art and life, making the most of every moment. By the end of this book, you will have incorporated watercoloring into your daily life, and you will be well-equipped to start using these techniques in your portraits, landscapes, interiors, still lives, or abstract patterns and will feel completely at ease designing compositions and painting in situ. Oscar Asensio is an experienced editor specializing in architecture and interior, industrial, and furniture design as well as healthy living, beauty, and fine art books. He has worked for a wide number of international publishers and his books have been translated into many languages.

'Human Figure Drawing' offers a refreshing perspective on this time timeless topic, with clear and helpful explanations and around 500 illustrations in b&w and colour. This book shows us how to learn to draw the human figure and regain our ability to observe a subject. Being able to capture the human body is a basic requirement for any artist and 'Human Figure Drawing' will help the reader conquer the fear of making mistakes and teach them how to draw with the confidence and curiosity of a child. In this new edition, the layout is completely new, the images have been updated and the readability has been improved.

This manual provides all necessary knowledge for anyone who wants to acquire the basic skills for mending, altering and fixing clothes. The publication explains in an easy to understand and simple language the most usual clothing repairs, like shortening pants, a seam to be redone, darning a hole, shortening the sleeves of a shirt, etc. From learning to do stitches by hand to using the sewing machine, the author guides the reader throughout the process by simple texts and useful photographs proving that mending is easy. The book also includes a glossary of technical terms. With this DIY guide, the reader will be able to perform some alterations and mendings without the need of going to the professional tailor. It's a basic manual, but also contains some more complicated mendings that people with advanced skills can tackle.

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer's attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.