PublicAffairs,U.S.

A brilliant, original investigation into the radical shift of power as invisible rulers create bespoke realities revolutionizing politics, culture, and society. Anyone who wishes to destroy legitimate political and social power has a new weapon. It is the anarchist's dream, a force so shockingly effective that its destructive power seems limitless. Scientific proof is powerless in front of it; democratic validity is bulldozed by it; leaders are humiliated by it. What we used to call influence has become something violently toxic. Renée DiResta gives us a powerful original framing to explain how it now shapes public opinion through a virtual rumor mill of niche propagandists. While they position themselves as trustworthy "Davids", their reach, influence, and economics make them classic Goliaths, invisible rulers who create bespoke realities that control the destinies of millions of people, their work driven by a simple maxim: "if you make it trend, you make it true." By revealing the machinery and the dynamics of the interplay between influencers, algorithms, and online crowds, DiResta vividly illustrates the way belief in the fundamental legitimacy of institutions that make society work is deliberately undermined. This alternate system for shaping public opinion, unexamined until now, is rewriting the relationship between the people and their government in profoundly disturbing ways. From taking on and defeating California's anti-vaxxers a decade ago to uncovering the ways that China and Russia target the American public and our elections, - and now herself a target of Congressmen Jim Jordan and hyper-partisans of the lunatic fringe - DiResta has not merely been an observer of the machinery promulgating the Big Lie and the unyielding culture wars. As analyst, investigator, and participant, she provides unprecedented insight into the way influencers shape the opinion and behavior of massive crowds, with the power to drive those crowds into battle - while bearing no responsibility for the consequences.

A psychiatrist puts leadership “on the couch,” with a provocative exploration of its crucial, often ignored, psychological and personal character foundations. Elias Aboujaoude’s distinctive exploration of leadership explains how our cultlike obsession with leadership gives narcissists and sociopaths an edge and results in leadership failure everywhere we look—and how resisting the imperative to rise at all costs leaves many with an inferiority complex. His takedown of the leadership industrial complex pokes a very sharp elbow into an industry seemingly united in a modern form of alchemy to create leadership gold—a waste of time and money, Aboujaoude vividly illustrates, since leaders emerge from a unique combination of personal, psychological, and situational factors that cannot be easily controlled or manipulated, no matter how gifted the executive coach. This bracing take on a classic subject provides new insight into the way psychology aligns with the requirements of effective and happy leadership. The result is to empower us to understand ourselves and step up if we have what it takes to lead—or find equally rewarding, often superior, ways to achieve fulfillment if we don’t.

The leading national security expert who predicted Putin’s intention to invade Ukraine argues that China’s Xi Jinping is preparing to conquer Taiwan in the coming years—with dire stakes for America and the world if he is not deterred We are fully in the midst of Cold War II, this time with China. Taiwan is a new West Berlin, a perilous strategic flashpoint where localized events could trigger a devastating war between nuclear powers. But this outcome is far from inevitable. Laying out the grand strategy for the United States and allies to avoid this fate, the highly respected security analyst Dmitri Alperovitch reveals key actions that could enable America to win the race for the twenty-first century. This sharp, timely book is the essential blueprint for preventing a catastrophe.

The story of a patient who changed the world, and the mystery of her illness. In 1880, young Bertha Pappenheim got strangely ill—she lost her ability to control her voice and her body. She was treated by Sigmund Freud’s mentor, Josef Breuer, who diagnosed her with “hysteria.” Together, Pappenheim and Breuer developed what she called “the talking cure”—talking out memories to eliminate symptoms. Freud renamed her “Anna O” and appropriated her ideas to form the theory of psychoanalysis. All his life, he told lies about her. For over a century, writers have argued about her illness and cure. In this unusual work of science, history, and psychology, Brownstein does more than describe the controversies surrounding this extraordinary woman. He brings Pappenheim to life—a brilliant feminist thinker, a crusader against human trafficking, and a pioneer—in the hustling and heady world of nineteenth-century Vienna. At the same time, he tells a parallel story that is playing out in leading medical centers today, about patients who suffer symptoms very much like Pappenheim’s, and about the doctors who are trying to cure them—the story of the neuroscience of a condition now called FND. The Secret Mind of Bertha Pappenheim argues for the healing art of listening and describes the new “talking cures” emerging out of neuroscience today.

The enduring story of Thomas Watson Jr.—a figure more important to the creation of the modern world than Rockefeller, Vanderbilt, and Morgan Nearly fifty years into IBM’s existence, Thomas Watson Jr. undertook the biggest gamble in business history when he “bet the farm” on the creation of the IBM System/360, the world’s first fully integrated and compatible mainframe computer. As CEO, Watson drove a revolution no other company—then or now—would dare, laying the foundation for the digital age that has transformed every society, corporation, and government. The story of Watson being “present at the creation” of the digital age is intertwined with near-Shakespearean personal drama. While he put IBM and its employees at risk, Watson also carried out a family-shattering battle over the future of the company with his brother Dick. This titanic struggle between brothers led to Dick’s death and almost killed Watson Jr. himself. Though he was eventually touted by Fortune magazine as “the greatest capitalist who ever lived,” Watson’s directionless, playboy early years made him an unlikely candidate for corporate titan. How he pulled his life together and, despite personal demons, paved the way for what became a global industry is an epic tale full of drama, inspiration, and valuable lessons in leadership, risk-taking, and social responsibility.

The story of the idealists, technologists, and opportunists fighting to bring cryptocurrency to the masses. In their short history, Bitcoin and other cryptocurrencies have gone through booms, busts, and internecine wars, recently reaching a market valuation of more than $2 trillion. The central promise of crypto endures—vast fortunes made from decentralized networks not controlled by any single entity and not yet regulated by many governments. The recent growth of crypto would have been all but impossible if not for a brilliant young man named Vitalik Buterin and his creation: Ethereum. In this book, Laura Shin takes readers inside the founding of this novel cryptocurrency network, which enabled users to launch their own new coins, thus creating a new crypto fever. She introduces readers to larger-than-life characters like Buterin, the Web3 wunderkind; his short-lived CEO, Charles Hoskinson; and Joe Lubin, a former Goldman Sachs VP who became one of crypto’s most well-known billionaires. Sparks fly as these outsized personalities fight for their piece of a seemingly limitless new business opportunity. This fascinating book shows the crypto market for what it really is: a deeply personal struggle to influence the coming revolution in money, culture, and power.

Conspirituality takes a deep dive into the troubling phenomenon of influencers who have curdled New Age spirituality and wellness with the politics of paranoia—peddling vaccine misinformation, tales of child trafficking, and wild conspiracy theories. In the early days of the COVID-19 pandemic, a disturbing social media trend emerged: a large number of yoga instructors and alt-health influencers were posting stories about a secretive global cabal bent on controlling the world’s population with a genocidal vaccine. Instagram feeds that had been serving up green smoothie recipes and Mary Oliver poems became firehoses of Fox News links, memes from 4chan, and prophecies of global transformation. Since May 2020, Derek Beres, Matthew Remski and Julian Walker have used their Conspirituality podcast to expose countless facets of the intersection of alt-health practitioners with far-right conspiracy trolls. Now this expansive and revelatory book unpacks the follies, frauds, cons and cults that dominate the New Age and wellness spheres and betray the trust of people who seek genuine relief in this uncertain age. With analytical rigor and irreverent humor, Conspirituality offers an antidote to our times, helping readers recognize wellness grifts, engage with loved ones who've fallen under the influence, and counter lies and distortions with insight and empathy.

From a long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and "tai chi" management principles are providing a business and economic development model for the rest of the world. If you took the economic might of Amazon, and added the penetration of Facebook, the ubiquity of Google, and the cultural significance of YouTube, you might have something starting to resemble Alibaba. Commonly mischaracterized as a kind of Chinese eBay for businesses, Alibaba and its interlinked network of products and services have exploded into global markets, disrupting conventional businesses and creating previously unimaginable opportunities for millions of small businesses worldwide. This book reveals the Tao of Alibaba—the company's "secret sauce"—a consciously cultivated ethos and spirit that has enabled Alibaba to weather tough times (including its recent setbacks with the Chinese government) and persist toward a common mission. It is a blueprint of the company's management philosophy, crystalized into the most important elements that have driven its success, and it provides a road map for how to incorporate these principles into any organization's operations. Wong distills his nearly two decades of experience inside the company to show readers how to align their organization's capabilities with performance-maximizing tools in order to achieve success. But most importantly, the Tao of Alibaba teaches the pursuit of greater purpose and meaning, steering entrepreneurs to view their ventures as a vehicle for having profound and lasting impacts on their communities. Ultimately, the lessons shared in The Tao of Alibaba will serve as timeless tools for any entrepreneur seeking to configure their organization toward purpose and impact.

At a time when AI and digital platforms are under fire, Orly Lobel, a renowned tech policy scholar, defends technology as a powerful tool we can harness to achieve equality and a better future. Much has been written about the challenges tech presents to equality and democracy. But we can either criticize big data and automation or steer it to do better. Lobel makes a compelling argument that while we cannot stop technological development, we can direct its course according to our most fundamental values. With provocative insights in every chapter, Lobel masterfully shows that digital technology frequently has a comparative advantage over humans in detecting discrimination, correcting historical exclusions, subverting long-standing stereotypes, and addressing the world’s thorniest problems: climate, poverty, injustice, literacy, accessibility, speech, health, and safety. Lobel's vivid examples—from labor markets to dating markets—provide powerful evidence for how we can harness technology for good. The book’s incisive analysis and elegant storytelling will change the debate about technology and restore human agency over our values.

It is abundantly clear that our world is divided into two very different economies. The real one, for the average worker, is based on productivity and results. It behaves according to traditional rules of money and economics. The other doesn't. It is the product of years of loose money, poured by central banks into a system dominated by financial titans. It is powerful enough to send stock markets higher even in the face of a global pandemic and threats of nuclear war. This parting from reality has its roots in an emergency response to the financial crisis of 2008. "Quantitative Easing" injected a vast amount of cash into the economy-especially if you were a major Wall Street bank. What began as a short-term dependency became a habit, then a compulsion, and finally an addiction. Nomi Prins relentlessly exposes a world fractured by policies crafted by the largest financial institutions, led by the Federal Reserve, that have supercharged the financial system while selling out regular citizens and leading to social and political reckonings. She uncovers a newly polarized world of the mega rich versus the never rich, the winners and losers of an unprecedented distortion that can never return to "normal."

Financial Times, Best Books of 2022: Economics The startling picture of how China’s revolution in finance and technology is changing both Wall Street and the way individuals manage their personal finances. The future of finance – the way Wall Street operates and how individuals manage their money - is on the verge of upheaval. And the force underlying the change comes from China, where finance and technology are being merged into a system with consequences that resonate far beyond China’s border. The changes of this global revolution in finance and technology - fintech - will be as powerful as those wrought in social media, retailing and advertising by giants such as Amazon, Facebook, Google, and Twitter, which have overturned how we shop and communicate. China reinvented money with lightning speed, transforming a backward, antiquated cash-based finance system into one centered on super-apps created by technology giants Alibaba and Tencent. More powerful than anything available outside of China, they allow their billion users to pay, borrow, invest, buy goods and services, travel, chat (and far more) all fused together in one mobile phone application. Think Facebook, Google, Twitter, Goldman Sachs, Amazon, J.P. Morgan Chase all rolled into one app. We in the West need to understand China’s cashless revolution for reasons ranging from the macroeconomic to issues of personal liberty: The cutting edge of finance is now in China, forcing major financial firms in the United States and the West to figure out how not to be left behind.. China’s cashless revolution is also a harbinger of our future if we let the genie out of the bottle and allow big tech to become big finance. As money goes digital and central banks around the world consider launching digital currencies, we may have both immense convenience and a frightening concentration of power that could violate our privacy, stifle competition, increase financial risk, and give big firms or the government more control over our financial lives. And, once this genie is out of the bottle, the struggle to put it back in may be impossible.

The future may still be unpredictable, but nowadays, disasters are not. We live in a time of constant, consistent catastrophe, where things more often go wrong than they go right. So why do we still fumble when disaster hits? Why are we always one step behind? In The Devil Never Sleeps, Juliette Kayyem lays the groundwork for a new approach to dealing with disasters. Presenting the basic themes of crisis management, Kayyem amends the principles we rely on far too easily. Instead, she offers us a new framework to anticipate the "devil's" inevitable return, highlighting the leadership deficiencies we need to overcome and the forward thinking we need to harness. It's no longer about preventing a disaster from occurring, but learning how to use the tools at our disposal to minimize the consequences when it does. Filled with personal anecdotes and real-life examples from natural disasters like the California wildfires to man-made ones like the Boeing 737 MAX crisis, The Devil Never Sleeps is a guide for governments, businesses, and individuals alike on how to alter our thinking so that we can develop effective strategies in the face of perpetual catastrophe.

Bruce Bueno de Mesquita and Alastair Smith's canonical book on political science turned conventional wisdom on its head. They started from a single assertion: leaders do whatever keeps them in power. They don't care about the "national interest"-or even their subjects-unless they must. Newly updated to reflect the global rise of authoritarianism, this clever and accessible book illustrates how leaders amass and retain power. As Bueno de Mesquita and Smith show, democracy is essentially just a convenient fiction. Governments do not differ in kind, but only in the number of essential supporters or backs that need scratching. The size of this group determines almost everything about politics: what leaders can get away with, and the quality of life or misery under them. And it is also the key to returning power to the people.

Most business models are transactional. They are focused on a specific exchange. They match riders with drivers, sellers with buyers, hosts with travelers. They thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that is small, nimble, and doesn't care much about its brand, and it either rushes past you or mows you down. In The Interaction Field, branding expert and author Erich Joachimsthaler explains that the only way to survive and thrive in this environment is through the Interaction Field model. An interaction field company is organized to generate, facilitate, and benefit from interactions. It's focused on data exchange among multiple people and groups-from customers and shareholders, but also from those you wouldn't expect to be in the mix: suppliers, software developers, regulators and even competitors. And everyone in the field works together to solve big, industry-wide problems. This new mindset is broader, more inclusive, more focused on problem-solving, shared wealth, and social benefit. The future is going to be about creating value for everyone, and businesses that solve immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow.

A short, concise and user-friendly guide to the essential procedures of conducting a meeting, written by the authors of Robert's Rules of Order Newly Revised, the only authorized edition of the classic work on parliamentary procedureOriginally published in 1876, General Henry M. Robert's guide to smooth, orderly, and fairly conducted meetings has sold over six million copies in eleven editions. Robert's Rules of Order is the book on parliamentary proceedings, yet those not well versed on what has now become a rather thick document can find themselves lost-and delayed-while trying to locate the most important rules. The solution? Robert's Rules of Order Newly Revised in Brief. Written by the same authorship team behind the officially sanctioned Robert's Rules of Order, this short and user-friendly edition takes readers through the rules most often needed at meetings--from debates to amendments to nominations. With sample dialogues and a guide to using the complete edition, Robert's Rules of Order Newly Revised in Brief is the essential handbook for parliamentary proceedings.

Insiders call it the Craft. Founded in London in 1717 as a way of binding men in fellowship, Freemasonry proved so addictive that within two decades it had spread across the globe. Masonic influence became pervasive. Under George Washington, the Craft became a creed for the new American nation. Masonic networks held the British empire together. Under Napoleon, the Craft became a tool of authoritarianism and then a cover for revolutionary conspiracy. Both the Mormon Church and the Sicilian mafia owe their origins to Freemasonry. Yet the Masons were as feared as they were influential. In the eyes of the Catholic Church, Freemasonry has always been a den of devil-worshippers. For Hitler, Mussolini and Franco, the Lodges spread the diseases of pacifism, socialism and Jewish influence, so had to be crushed. Freemasonry's story yokes together Winston Churchill and Walt Disney; Wolfgang Mozart and Shaquille O'Neal; Benjamin Franklin and Buzz Aldrin; Rudyard Kipling and 'Buffalo Bill' Cody; Duke Ellington and the Duke of Wellington. John Dickie's The Craft is an enthralling exploration of a the world's most famous and misunderstood secret brotherhood, a movement that not only helped to forge modern society, but has substantial contemporary influence, with 400,000 members in Britain, over a million in the USA, and around six million across the world.