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The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: - How Casper was able to upend the mattress industry by building a beloved brand where none had existed before - How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was designed to be deleted - Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.

Cadence Archer arrives on Harvard's campus desperate to understand why her brother, Eric, a genius who developed paranoid schizophrenia took his own life there the year before. Losing Eric has left a black hole in Cady's life, and while her decision to follow in her brother's footsteps threatens to break her family apart, she is haunted by questions of what she might have missed. And there's only one place to find answers. As Cady struggles under the enormous pressure at Harvard, she investigates her brother's final year, armed only with a blue notebook of Eric's cryptic scribblings. She knew he had been struggling with paranoia, delusions, and illusory enemies--but what tipped him over the edge? Voices fill her head, seemingly belonging to three ghosts who passed through the university in life, or death, and whose voices, dreams, and terrors still echo the halls. Among them is a person whose name has been buried for centuries, and another whose name mankind will never forget. Does she share Eric's illness, or is she tapping into something else? Cady doesn't know how or why these ghosts are contacting her, but as she is drawn deeper into their worlds, she believes they're moving her closer to the truth about Eric, even as keeping them secret isolates her further. Will listening to these voices lead her to the one voice she craves--her brother's--or will she follow them down a path to her own destruction?

The extraordinary inside story of how Instagram took over the world In April 2012, Facebook spent $715 million buying out a photo app that was less than two years old. Everyone in Silicon Valley thought it was crazy. In a market crowded with new social media platforms, why would Facebook spend so much cash on just another photo website - let alone one with a name as weird as Instagram? Ten years later, and Instagram has a value of over $100 billion. With over a billion active users, it is second in size only to Facebook. In No Filter, Bloomberg's Sarah Frier tells the remarkable inside story of how Instagram became the hottest website on Earth. With astonishing access to all the key players, she recounts the fateful meeting of the Instagram founders in 2010. She explores the company's unlikely acquisition by Facebook, and the internal clashes over whether it could retain its autonomy. And she reveals how, when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society - creating a new kind of celebrity, the 'influencer', with unprecedented control over how we all buy; becoming home not only to photos of pets and holidays, but also to bullies, racists, and conspiracy theorists; and helping create a world in which a handful of tech companies have unprecedented control over how we all shop and think. The result is a book that raises profound questions about how technology is changing the world. Is Instagram really just another photo website? Or might it represent the future of every business on Earth?

It is the story of the Galactic Empire, crumbling after twelve thousand years of rule. And it is the particular story of psycho-historian Hari Seldon, the only man who can see the horrors the future has in store: a dark age of ignorance, barbarism and violence that will last for thirty thousand years. Gathering together a band of courageous men and women, Seldon leads them to a hidden location at the edge of the galaxy where he hopes they can preserve human knowledge and wisdom against all who would destroy them. Asimov went on to add numerous sequels and prequels to the trilogy, building up what has become known as the Foundation series, but it is the original three books, first published in the Forties and Fifties, which remain the most powerful, imaginative and breathtaking.

The absurdly adorable art from the New York Times bestselling picture book Stuck turns a game of Go Fish into irresistible fun for kids and parents alike! Do you have any kites? Do you have any Floyds? Any curious whales? This deck of oversized, kid-friendly cards is a surefire way to induce family fun, especially for fans of award-winning children's book author and illustrator Oliver Jeffers. A hefty cardstock box holds this deck of 52 playing cards (plus two instruction cards)--each of which is sized perfectly for little hands at 3-1/2" x 5" apiece. With a flip-top lid and Velcro closure, the package is easily portable and tear-openable for any and every game-playing moment. In addition to playing Go Fish, players will also get the instructions for two bonus games: Concentration (a memory game) and Snap (a kid-friendly card game that's similar to Slapjack).

The master geopolitical forecaster and New York Times bestselling author of The Next 100 Years focuses on the United States, predicting how the 2020s will bring dramatic upheaval and reshaping of American government, foreign policy, economics, and culture. In his riveting new book, noted forecaster and bestselling author George Friedman turns to the future of the United States. Examining the clear cycles through which the United States has developed, upheaved, matured, and solidified, Friedman breaks down the coming years and decades in thrilling detail. American history must be viewed in cycles—particularly, an eighty-year "institutional cycle" that has defined us (there are three such examples—the Revolutionary War/founding, the Civil War, and World War II), and a fifty-year "socio-economic cycle" that has seen the formation of the industrial classes, baby boomers, and the middle classes. These two major cycles are both converging on the late 2020s—a time in which many of these foundations will change. The United States will have to endure upheaval and possible conflict, but also, ultimately, increased strength, stability, and power in the world. Friedman's analysis is detailed and fascinating, and covers issues such as the size and scope of the federal government, the future of marriage and the social contract, shifts in corporate structures, and new cultural trends that will react to longer life expectancies. This new book is both provocative and entertaining.

Everyone knows DAISY JONES & THE SIX, but nobody knows the reason behind their split at the absolute height of their popularity . . . until now. Daisy is a girl coming of age in L.A. in the late sixties, sneaking into clubs on the Sunset Strip, sleeping with rock stars, and dreaming of singing at the Whisky a Go Go. The sex and drugs are thrilling, but it's the rock 'n' roll she loves most. By the time she's twenty, her voice is getting noticed, and she has the kind of heedless beauty that makes people do crazy things. Also getting noticed is The Six, a band led by the brooding Billy Dunne. On the eve of their first tour, his girlfriend Camila finds out she's pregnant, and with the pressure of impending fatherhood and fame, Billy goes a little wild on the road. Daisy and Billy cross paths when a producer realizes that the key to supercharged success is to put the two together. What happens next will become the stuff of legend. The making of that legend is chronicled in this riveting and unforgettable novel, written as an oral history of one of the biggest bands of the seventies. Taylor Jenkins Reid is a talented writer who takes her work to a new level with Daisy Jones & The Six, brilliantly capturing a place and time in an utterly distinctive voice.

From the creators of Kazoo magazine, a quarterly magazine for girls ages 5-12, which Amy Poehler's Smart Girls called required reading, comes a graphic novel anthology of women who are not afraid to make some noise! Did anyone ever get anywhere by being quiet? To change anything, you have to make some noise! From the creators of the award-winning Kazoo magazine comes a look at the lives of 25 extraordinary women through the eyes of 25 extraordinary comic artists. In chapters titled Grow, Tinker, Play, Create, Rally, and Explore, you'll meet Eugenie Clark, who swam with sharks, Raye Montague, who revolutionized the design process for ships, Hedy Lamarr, a beautiful actress and brilliant inventor, Julia Child, a chef who wasn't afraid to make mistakes, Kate Warne, the first female detective, who saved the life of President-Elect Abraham Lincoln, and many more. In 25 distinct styles from some of the most exciting comic artists, Noisemakers makes for great Women's History Month reading and is perfect for everyone who is not afraid to use their voice and for those who could use a little boost.

Get swept away in Erin A. Craig's mesmerizing House of Salt and Sorrows. As one by one her beautiful sisters mysteriously die on their isolated island estate, Annaleigh must unravel the curse that haunts her family. Be careful who you dance with. . . . In a manor by the sea, twelve sisters are cursed. Annaleigh lives a sheltered life at Highmoor, a manor by the sea, with her sisters, their father, and stepmother. Once they were twelve, but loneliness fills the grand halls now that four of the girls' lives have been cut short. Each death was more tragic than the last--the plague, a plummeting fall, a drowning, a slippery plunge--and there are whispers throughout the surrounding villages that the family is cursed by the gods. Disturbed by a series of ghostly visions, Annaleigh becomes increasingly suspicious that the deaths were no accidents. Her sisters have been sneaking out every night to attend glittering balls, dancing until dawn in silk gowns and shimmering slippers, and Annaleigh isn't sure whether to try to stop them or to join their forbidden trysts. Because who--or what--are they really dancing with? When Annaleigh's involvement with a mysterious stranger who has secrets of his own intensifies, it's a race to unravel the darkness that has fallen over her family--before it claims her next. House of Salt and Sorrows is a spellbinding novel filled with magic and the rustle of gossamer skirts down long, dark hallways. Get ready to be swept away.

From awkward interactions on public transportation to avoiding small talk with salespeople, introverts from all over the world will find something to love in this comic sensation from Finland. Mild-mannered protagonist Matti is a typical Finn who appreciates peace, quiet, and personal space--but things do not always go according to his wishes. Finnish Nightmares is an illustrated collection of his and many people's worst fears when it comes to social interactions. Divided into sections on dealing with neighbors, going shopping, sharing public spaces, tense dining situations, and more, there is a comic for every squeamish scenario, from having to sing your own praises in a job interview, to being unable to leave your apartment because a neighbor is in the hallway. A fascinating look at Nordic culture, globe trotters and armchair travelers alike will enjoy this insider's glimpse into the local life and habits of Finland. With a charming and quirky universality, there is an awkward and laughable situation that everyone can relate to in Finnish Nightmares.

From the New York Times bestselling author of The Night Circus, a timeless love story set in a secret underground world--a place of pirates, painters, lovers, liars, and ships that sail upon a starless sea. Zachary Ezra Rawlins is a graduate student in Vermont when he discovers a mysterious book hidden in the stacks. As he turns the pages, entranced by tales of lovelorn prisoners, key collectors, and nameless acolytes, he reads something strange: a story from his own childhood. Bewildered by this inexplicable book and desperate to make sense of how his own life came to be recorded, Zachary uncovers a series of clues--a bee, a key, and a sword--that lead him to a masquerade party in New York, to a secret club, and through a doorway to an ancient library hidden far below the surface of the earth. What Zachary finds in this curious place is more than just a buried home for books and their guardians--it is a place of lost cities and seas, lovers who pass notes under doors and across time, and of stories whispered by the dead. Zachary learns of those who have sacrificed much to protect this realm, relinquishing their sight and their tongues to preserve this archive, and also of those who are intent on its destruction. Together with Mirabel, a fierce, pink-haired protector of the place, and Dorian, a handsome, barefoot man with shifting alliances, Zachary travels the twisting tunnels, darkened stairwells, crowded ballrooms, and sweetly soaked shores of this magical world, discovering his purpose--in both the mysterious book and in his own life.

Just as Hugh Acheson brought a chef's mind to the slow cooker in The Chef and the Slow Cooker, so he brings a home cook's perspective to sous vide, with 90 recipes that demystify the technology for readers and unlock all of its potential. NAMED ONE OF FALL'S BEST COOKBOOKS BY FOOD & WINE Whether he's working with fire and a pan, your grandpa's slow cooker, or a cutting-edge sous vide setup, Hugh Acheson wants to make your cooking life easier, more fun, and more delicious. And while cooking sous vide--a method where food is sealed in plastic bags or glass jars, then cooked in a precise, temperature-controlled water bath--used to be for chefs in high-end restaurants, Hugh is here to help home cooks bring this rather friendly piece of technology into their kitchens. The beauty of sous vide is its ease and consistency--it can cook a steak medium-rare, or a piece of fish to tender, just-doneness every single time . . . and hold it there until you're ready to eat, whether dinner is in ten minutes or eight hours away. But to unlock the method's creative secrets, Hugh shows you how to get the best sear on that steak after it comes out of the bath, demonstrates which dishes play best with extra-long, extra-slow cooking, and opens up the whole world of vegetables to a technology most known for cooking meat and fish. Praise for Sous Vide "High-end cooking comes to the home kitchen in this fun, clear approach to a gourmet technique. . . . [Hugh] Acheson writes with such charm that he can make warm water interesting."--Publishers Weekly

This sweet-tart prompted diary with a Smile charm is a must-have for the passionate fans who feel that Raina Telgemeier's multi-million selling graphic novels and memoirs speak directly to the challenges they face. RAINA TELGEMEIER WAS NAMED THE COMICS INDUSTRY PERSON OF THE DECADE BY THE BEAT Raina Telgemeier's voice is so relatable for her audience of middle grade readers that they feel she is tapping into the joys, challenges and anxieties of their daily lives. This lightly prompted and illustrated journal is the perfect companion to her perennially bestselling books. It's a place for kids to safely record their innermost hopes and dreams, their secret fears and anxieties--all designed with Raina's art and dotted with her prompts so they will feel as though they are recording their thoughts for her.

A 2020 agenda based on the writings of Paulo Coelho, one of the world's most beloved and inspirational authors. World-renowned author Paulo Coelho has inspired millions with bestselling classics like The Alchemist, The Pilgrimage, Manuscript Found in Accra, Adultery, The Spy and most recently, Hippie. Now, with this 2020 day planner, the same wisdom that draws readers to his books time and time again can serve as a source of daily inspiration year round. Available in English and Spanish, Secrets (Secretos) features moving and revealing quotes by internationally beloved author Paulo Coelho. More than your average planner, readers can begin each day with a word of wisdom, receive spiritual food-for-thought as they navigate through their everyday lives, and have Coelho be their guide as they plan and embark on their own travels and personal journeys.

Once upon a time, Little Red set off into the woods to catch a wolf . . . But the woods aren't all they seem - and are there even any wolves left? Mini Grey re-imagines the classic Little Red Riding Hood fable in an entirely new way. Can Little Red help her new friends in need and recover the wild days of the past? This is a powerful, moving and funny picture book which will have children and adults revisiting its exquisite pages time and time again, and discussing the important message it holds. From the award-winning author/illustrator of The Adventures of the Dish and the Spoon, The Pea and the Princess and Biscuit Bear.

The landmark five-book series--now in a beautifully designed, cloth-bound deluxe hardcover boxed set The Incerto is an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision making when we don't understand the world, expressed in the form a personal essay with autobiographical sections, stories, parables, and philosophical, historical, and scientific discussions, in non-overlapping volumes that can be accessed in any order. The main thread is that while there is inordinate uncertainty about what is going on, there is great certainty as to what one should do about it. This deluxe boxed set includes: FOOLED BY RANDOMNESS THE BLACK SWAN THE BED OF PROCRUSTES ANTIFRAGILE SKIN IN THE GAME