Regan Arts
vydavateľstvo
Drop Dead
Ford to City: Drop Dead'' is perhaps the most famous tabloid headline of all time. It set the narrative for the New York City Fiscal Crisis of 1975, even though it wasn''t exactly true. In truth, a bumbling President Gerald Ford had very little to do with causing the 1975 Fiscal Crisis, and ultimately, he bailed New York City out. There has never been a financial crisis where more mythmaking and misrepresentation have been uncritically accepted as truth by the media, historians, and politicians than the New York City Fiscal Crisis of 1975. Those portrayed as fiscal geniuses who ''saved the City'', in truth, performed badly. Those portrayed as villains were no worse than the so-called heroes. The real villains - those who benefited from the corrupt system of governance of America''s largest city - skated away and lived to grift again. Critically acclaimed author Richard Farley brings us back to the New York City of the 1970s, a wildly corrupt time when gangsters held court with governors, crooked judges fixed cases, and politicians of both parties helped themselves to the public''s money with the help of ''respectable'' bankers and lawyers... until the money ran out. Through meticulous research and engaging storytelling, Drop Dead brings to life the colorful cast of characters who played a role in the crisis, from President Ford, Vice President Nelson Rockefeller, Governor Hugh Carey, Mayor Abe Beame, and banker Felix Rohatyn. It also exposes the behind-the-scenes players who preferred to remain hidden, such as Donald Trump and his father, Fred Trump, and a quartet of lawyers who did their bidding - Roy Cohn, Bill Shea, Bunny Lindenbaum, and Simon Rifkind. City machine bosses Meade Esposito and Carmine DeSapio benefitted from the corrupt system along with union bosses Albert Shanker and Victor Gotbaum. And, at the top of the heap? Legendary public relations guru John Scanlon, the puppet master of spin, whose unmatched skill helped turn his grifter clients from villains to heroes. Only in New York, my friends. If you can make it there, you''ll make it anywhere. This is a critical analysis of a corrupt system of governance and a must-read for anyone interested in the history of New York City, the politics of the 1970s, or the causes and consequences of financial crises. It is also a brilliantly researched cautionary tale told by an author and attorney who has spent his career studying the machinations of Wall Street and New York City politics. He reveals the untold story of the 1975 crash and knows, full well, that it might just happen again.
Good is the New Cool Market Like You Give a Damn
"We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today." --From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands--while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool--but now they need to be good, too. It's a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won't be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles--from "Treat People as Citizens, Not Consumers," to "Lead with the Cool"--and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won't just change your business--it will change the world.
Vypredané
27,23 €