Southbank Publishing

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy &, Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

Brands A-Z is a series that tells the story of independent, creative and alternative brands, with each title delving into the history of a chosen brand, reflecting its corporate culture and showcasing its winning designs. This volume focuses on the d efinitive advertising campaigns by Adidas, charts the creative thinking processes that produced the much-acclaimed campaigns over the years and showcases a series of creative artwork. A must-have for fans of the brand that will serve as an inspiratio n for designers and advertisers everywhere.

As the epitome of reckless devil-may-care cool, denim jeans have been embraced by people from practically all cultures and walks of life, and favoured for their sheer versatility and style."Delirious Denim" chronicles the garment's meteoric rise in p opularity and its role in building iconic brands like Levi's and Wranglers, and celebrities from James Dean to Andy Warhol.While showcasing the creative and infinitely varied modifications of jeans to express the unique identity of the wearer, "Delir ious Denim" offers insightful interviews with jeans collectors and afficionados to articulate their irresistible allure.Illustrated with full-colour photography throughout, "Delirious Denim" is a colourful tribute to jeans for designers and fashionis tas everywhere.