Thames & Hudson strana 117 z 126

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. "Invaluable". ("Creative Review"). "Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job." (Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College.).

Provence is a land apart, a territory of outstanding beauty and distinction that has fascinated outsiders since earliest times. It is in its smaller communities that the true Provencal spirit can be found. Hugh Palmer's radiant photographs and Michael Jacob's evocative accounts of the most beautiful villages of Provence opens with the villages of Vaucluse and the Bouches-du-Rhone, then moves east through the Var to the mountains of the Alpine departments and its fortified hill villages, drawing together the special characteristics of the region. In the brilliant sunlight falling across the tightly grouped terracotta roofs and the velvety shade beneath great plane trees in an ancient square, the authors encounter the country of Marcel Pagnol and Jean de Florette, the best-loved of all French provinces. The photographs of simple churches, fountains, shady squares and cobbled lanes demand leisurely observation beautiful. "Highly recommended for travel and architecture collections".

Publishing the results of the most recent annual World Press Photo Contest, this exceptional book contains the very best press photographs from the year 2010 pictures submitted by photojournalists, picture agencies, newspapers and magazines throughout the world. Selected from thousands of images, these prizewinning photos capture the most powerful, moving and sometimes disturbing images of the year. Will amuse, sadden, console and ultimately teach you much about this world of ours Popular Photography Some of the very best work being done around the world today News Photographer

Publishing the results of the most recent annual World Press Photo Contest, this exceptional book contains the very best press photographs from the year 2010 pictures submitted by photojournalists, picture agencies, newspapers and magazines throughout the world. Selected from thousands of images, these prizewinning photos capture the most powerful, moving and sometimes disturbing images of the year. Will amuse, sadden, console and ultimately teach you much about this world of ours Popular Photography Some of the very best work being done around the world today News Photographer

"On the High Line" is the first illustrated guide to the elevated park that has transformed an entire neighbourhood of New York City. Illustrated with some 400 colour photos, including the work of notable photographer and horticulturist Rick Darke, and featuring a gatefold map, it is an engaging, friend-at-your-side guide to everything that a visitor sees when strolling through the park: the innovative gardens and their thousands of plants from around the world; the art, architecture and landscape design by highly recognizable names such as Piet Oudolf, Olaf Eliasson and Pentagram; and a neighbourhood whose lively history includes the Titanic, the Manhattan Project, S&M clubs and the Tenth Avenue Cowboy. This book captures like no other the countless details that make a walk along the High Line such an unforgettable experience.

Illustrated with hundreds of exceptional photographs by award-winning photographer Clive Nichols, and drawing on nearly forty years of exploration by Louisa Jones, this book offers a fresh vision of the Mediterranean, past and future, linking cultural diversity and natural balance as discovered in its gardens, landscape design, literature, art and architecture. Divided into eleven sections built around themes such as stoneworks, earthworks, woodworks and seascapes, each of the featured works observes the logic of place as determined by climate, geology, flora and fauna, architecture and land use. The book includes well-known designers such as Heidi Gildemeister, Mary Keen, Arnaud Maurieres and Eric Ossart, Jacqueline Morabito, Paolo Pejrone and Nicole de Vesian, as well as land artists such as Andy Goldsworthy, Ian Hamilton Finlay and herman de vries. Glorious locations include the romantic landscaped ruins of Ninfa in Italy; hidden gardens in Venice; a lichen boulevard in the Ardeche mountains; trees turned into sculptures in Provence; hardscaping in southern Morocco; and the quarries at Bibemus that once inspired Paul Cezanne. It comes complete with a listing of useful contact details for practitioners and sites to visit.

The Arab Spring, the Japanese tsunami, the England riots and beyond: "Our World Now 5" captures 2011 in over 350 powerful photos by award-winning Reuters Photojournalists, presenting a fresh take on the most memorable worldwide events and stories of the year. The book is organized into four sections representing the four quarters of the year. The images cover the full range of news reporting politics, commerce, conflict, accidents and disasters, the environment, faith and festivities, entertainment, celebrity and lifestyle. Succinct captions summarize the story behind each image. Witness features in each chapter present powerful, in-depth photo-essays from around the world. An introduction explains in the photographers own words the events and approaches that lead to spectacular photojournalism. This is a book that consistently packs an emotional punch: spectacular, moving, hard-hitting, at times even funny. This is the fifth volume in this high-impact series that has built to become an indispensable visual record of our times.

Here is a mouthwatering tour of over 50 of the Mediterraneans most luxurious and finely appointed houses, including through-the-keyhole looks into the houses of many stellar talents such as Dolce & Gabbana, Alberta Ferretti and Salvador Dali. Originally published in hardback (as "Casa Mediterranea") and now in a desirable paperback format, this book showcases a sumptuous selection of some of the most beautiful houses found around the Mediterranean, captured by the lens of renowned architecture photographer Massimo Listri. Listri's stunning photographs vary between sweeping panoramas of the houses in their glorious settings to close-ups of specific rooms, furniture and design details. These houses provide glorious fodder for dreaming as well as a concrete source of inspiration for creating one's own personal style.

"Concrete Ideas: Material to Shape a City" explores the ways in which new technologies are changing concrete and the ways in which it is used. Presented in an elegantly boxed package, with tipped-in images and varying types of paper, "Concrete Ideas" is as tactile as the material whose reputation it seeks to restore. Through a series of montages, drawings and photographs, it visually speculates on concretes capacity as an urban catalyst, its potential for defining cities and the many ways in which it is being applied in urban renewal. With thoughtful, informed contributions from experts such as Mark West, George Baird, Will Bruder and Charles Waldheim, among others, and specially taken photographs of concrete buildings around the world (although Toronto features heavily as an exemplar of a successful concrete city), this book is key reading for all architecture students and practitioners, and offers a seductive argument for the reconsideration and reclamation of this age-old building material, which is after water the second most used material in the world.

Young samurai, do you wish to obtain the martial skills to master the Way of the Warrior? The strategic know-how to lay siege to a castle? The Zenlike composure to conduct a tea ceremony? This witty, informative and unique guide to the samurai class of early modern Japan is presented in the guise of a training manual written by a fictional samurai lord. Written by Stephen Turnbull, one of the worlds leading authorities on samurai, it offers lively and engaging coverage of every aspect of early 17th-century Japanese warrior culture, from training and armour to how to perform on the battlefield, from Japanese religion to how to attain entrance to the White Jade Pavilion when your warrior days are over. Wise quotes from Japanese sources of the time enliven the text, while colour images and 100 historic wood-block-style prints provide a step-by-step guide to becoming and being a samurai.

Far from being simple storage spaces, bookcases, shelves and even entire libraries reveal the personalities and lifestyles of their owners. New in paperback, "Living with Books" explores the libraries of some of the top names in the worlds of art, design and fashion. Dominique Dupuich and Roland Beaufre take us on a guided tour of the home libraries of some passionate readers including Philippe Starck, Terence Conran, Manolo Blahnik, Paul Smith, Gilbert & George and Sonia Rykiel, discovering how they built up the libraries of their dreams and exploring the many ways of striking a balance between style and practicality, modern trends and classic styling, strict organization and carefree clutter. This book presents a world of inventive ways to showcase books at their best, as objects of beauty and fascination for all. The lavish illustrations show how the right combination of shelving, lighting and accessories can be brought together with a dash of imagination to create a truly unique interior. "Pretty, imagine a glamorous bookworm's version of Through the Keyhole and you're on the right track").

Cecil Beaton (1904-1980) was a man of dazzling charm and style, and his talents were many. In his twenties, he recorded London and New York society in needle-sharp words and drawings, and then, at Conde Nasts insistence, in photographs. The resulting work earned him a place among the great chroniclers of fashion. In this classic book, now in a sumptuous paperback edition after many years out of print, Josephine Ross selects and introduces articles, drawings and photographs by Beaton dating from the 1920s to the 1970s. It includes Beatons essays and vignettes on high society and its denizens, as well as such stars of the arts as Greta Garbo, Ralph Richardson, Pablo Picasso and David Hockney. It also reproduces Beatons war photographs, drawings and writings, from bombed London to China and the North Africa Desert. Beaton loved "Vogue", and his contributions testify to the wit, imagination and professionalism that the man and the magazine always had in common.

Far from being simple storage spaces, bookcases, shelves and even entire libraries reveal the personalities and lifestyles of their owners. New in paperback, "Living with Books" explores the libraries of some of the top names in the worlds of art, design and fashion. Dominique Dupuich and Roland Beaufre take us on a guided tour of the home libraries of some passionate readers including Philippe Starck, Terence Conran, Manolo Blahnik, Paul Smith, Gilbert & George and Sonia Rykiel, discovering how they built up the libraries of their dreams and exploring the many ways of striking a balance between style and practicality, modern trends and classic styling, strict organization and carefree clutter. This book presents a world of inventive ways to showcase books at their best, as objects of beauty and fascination for all. The lavish illustrations show how the right combination of shelving, lighting and accessories can be brought together with a dash of imagination to create a truly unique interior. "Pretty, imagine a glamorous bookworm's version of Through the Keyhole and you're on the right track").

How does one identify the antiques of tomorrow in the contemporary jewelry market those pieces that appeal to modern taste but also have the stamp of timeless collectible? Joanna Hardys selection of truly imaginative makers and pieces includes works to suit all tastes, from the more traditional to the adventurous, providing authoritative answers and expert direction in this hugely exciting and fast-developing market. In-depth profiles of 40 established and emerging contemporary artists from across Europe and the United States is complimented by useful background information about materials and techniques and a guide on how to take care of precious pieces. This title features: a concise reference section with biographical information for the artists; contact info for important galleries, museums and art dealers; fairs, events and schools; and, a price guide to cover all collecting budgets will help the reader decide in which pieces to invest when confronted with such vast choice. This book is part of the "Collect Contemporary" series which offers expert advice by leading specialists in the field who have many years experience in the auction market and a vast knowledge of the subject.

A title that will appeal to those interested in book culture as well as furniture and interior design, "Bookshelf" is the first publication to take bookshelf design as its subject. From the conceptual Read-Unread Bookshelf (which weighs books read against those still to be started) to the multi-function Trick (a unit that transforms from shelf-space into a table and two chairs), "Bookshelf" presents over 200 inventive and experimental shelving designs in more than 400 colour illustrations that are sure to covet and inspire. Individual specification details are provided for each bookcase, including materials and documentation, and the accompanying texts by Alex Johnson, author and editor of "The Blog on the Bookshelf", provide a fun and informative look at the history of the bookcase, as well as reflecting on how a new generation of designers have re-imagined a classic. One might have presumed that, with the advent of the e-book, the days of the bookshelf were numbered. In fact, readers are now taking almost as much interest in the furniture that houses their libraries as the books themselves; if the titles in your collection are a reflection of your personality, then so too is the design of your bookshelf.

This book offers a detailed introduction for fashion design students, aspiring designers and start-up businesses to the design principles, construction techniques and professional practices for the growing market sector of accessory and footwear design. Two leading educators explain the fundamental principles of research, design and development, covering core techniques and processes, specialist terminology and tools of the trade. Following chapters are dedicated to particular subjects handbags, footwear, hats, belts, gloves and small leather goods with a concluding information section on courses, careers and trade fairs. Anyone who wants to make a career in this exciting niche area will find this an indispensable reference book.