The Perseus Books Group

In the past year, crowdfunding platforms helped generate a staggering $34 billion dollars in funding. But the harsh reality is that the majority of crowdfunding campaigns fail-only 40% meet their goals. And failing means failing hard. If you fall short of your goal by the deadline, not only won't you see any of the money you've worked so hard to raise, but you might actually tarnish your shiny idea. Alex Daly is a hugely successful crowdfunding expert who has run some of Kickstarter's biggest campaigns, from TLC's new album to Neil Young's music player to Joan Didion's documentary "We Tell Ourselves Stories in Order to Live." In this book, she shows you how to: * Build a deep fan base prior to launch * Understand the psychology of why people give and create the right narrative around your project * Find the right platform on which to raise funds * Deal with unfulfilled promises and angry backers * Create intimacy and promote shareability of your project * Best use influence and exclusivity to get funded. Woven throughout is Alex's own entrepreneurial story-the unconventional career path she took to ultimately start her business, Vann Alexandra, thanks to crowdfunding.And she will take readers deep into her most successful campaigns, showing them how she helped them get funded. As someone who's spent lots of time in the trenches, she has learned the hard way how to communicate and connect with people on the Internet-and offers tangible tools to run your own crowdfunding campaigns. Above all, this is a book about how to fully connect with the crowd, get people to pay attention, and inspire them to act.

For eighteen years, Bruce Bueno de Mesquita and Alastair Smith have been part of a team revolutionizing the study of politics by turning conventional wisdom on its head. They start from a single assertion: Leaders do whatever keeps them in power. They don't care about the national interest",or even their subjects,unless they have to. This clever and accessible book shows that the difference between tyrants and democrats is just a convenient fiction. Governments do not differ in kind but only in the number of essential supporters, or backs that need scratching. The size of this group determines almost everything about politics: what leaders can get away with, and the quality of life or misery under them. The picture the authors paint is not pretty. But it just may be the truth, which is a good starting point for anyone seeking to improve human governance.

In The Russian Revolution, acclaimed historian Sean McMeekin traces the events which ended Romanov rule, ushered the Bolsheviks into power, and introduced Communism to the world. Between 1917 and 1922, Russia underwent a complete and irreversible transformation. Taking advantage of the collapse of the Tsarist regime in the middle of World War I, the Bolsheviks staged a hostile takeover of the Russian Imperial Army, promoting mutinies and mass desertions of men in order to fulfill Lenin's program of turning the "imperialist war" into civil war. By the time the Bolsheviks had snuffed out the last resistance five years later, over 20 million people had died, and the Russian economy had collapsed so completely that Communism had to be temporarily abandoned. Still, Bolshevik rule was secure, owing to the new regime's monopoly on force, enabled by illicit arms deals signed with capitalist neighbors such as Germany and Sweden who sought to benefit-politically and economically-from the revolutionary chaos in Russia. Drawing on scores of previously untapped files from Russian archives and a range of other repositories in Europe, Turkey, and the United States, McMeekin delivers exciting, groundbreaking research about this turbulent era. The first comprehensive history of these momentous events in two decades, The Russian Revolution combines cutting-edge scholarship and a fast-paced narrative to shed new light on one of the most significant turning points of the twentieth century.