Troubador Publishing strana 16 z 16
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From Claudia to Cruella
As a nurse, Barbara Baker’s qualifications enabled her to travel and work overseas, taking her to both Europe and South Africa. However, just as she was starting to explore the endless possibilities open to her, she was cut off in her tracks with a shock terminal cancer diagnosis at the tender age of 24, finding herself battling for her life before it had really begun. This was her first indication that she had a level of mental resilience she was previously unaware of, as she confounded the medical team, and not only survived, but went on to thrive. But this was not without a host of physical and mental barriers and obstacles, which began with a lack of knowledge of the risks and tribulations, just as she sought to set herself up in business without any knowledge or experience. From Claudia to Cruella seeks to share that journey – and how Barbara was able to transfer the learning from her personal life lessons, as she battled cancer while raising a family as a single parent, and grew her business while balancing her children’s needs.
Vypredané
15,99 €
Viktor – a haunted spy
In the early 1980s the world was on the brink of a nuclear Armageddon. Trust between the USA and the Soviet Union was at an all-time low, suspicion and fear ruled as each side believed that the other was planning an imminent attack. Against this background Viktor Gumnov, a KGB officer, is sent with his family on a secret mission to Washington charged with the task of finding a way in which the Soviet Union could win such a war.While there Viktor comes to the conclusion that if the American people could be provoked into mass panic, it would be possible to initiate a series of manufactured natural disaster to take out most key parts of the eastern United Staes.Despite planning America’s defeat, his fear that a forthcoming NATO exercise would be seen by Moscow as cover for a genuine attack prompts Viktor to try to get a vital message to the Soviet leadership. He emphasises that his well-placed contacts insist that the NATO exercise is just that, not cover for the real thing. Moscow is sceptical but the world survives.Based on a true story, this is a tale of high-stakes espionage as it really happened, and of how a potential global catastrophe was averted. It is a human story of courage and ingenuity, and a quest for understanding.
Vypredané
14,99 €
The Double Life of a Wheelchair User
“It was quite an ordinary day when Will discovered he would be going to two schools”... ...but go he does, and it is the beginning of an extraordinary adventure for the young writer of Marlowe Park. For a whole year, Will is at two schools at once. And things grow more complicated, once he has a girlfriend at each. With friends and enemies at both schools, teachers to please and bullies to beat, from the Bicycle Reflector Club to the Santa delivery, Will is in for a busy and exciting year. But one day, he has to decide where finally he wants to be...“We''re big fans of children''s author Rob Keeley. He''s a ball of happy positivity, he understands children, and he writes for their pleasure and enjoyment...” Jill Murphy, The Bookbag, on Childish Spirits special edition.
Vypredané
15,99 €
Mac – Tipping Points
Firefighters tackling a moorland blaze in the Pentland Hills, outside Edinburgh, make a gruesome discovery when they find the remains of a man. DI Calum Larsen, known as MAC, investigates and discovers that the death is no accident and has links to illegal dumping. When a second body is found, not far from the Pentlands, it becomes clear that this case also has connections to the eco-crime world. MAC finds progress is frustratingly slow. He also has to deal with the fallout from a bad relationship with his boss, DCI Yates. And on top of all this, his young daughter is suddenly taken ill. As his problems continue to mount, MAC begins to take serious risks which may threaten his future. And he faces three big questions: How can he make progress on the investigations? How will the eco-crime world respond? And just how serious is the threat from DCI Yates?
Vypredané
14,99 €
Identity Crisis
Tariq Markovic, a 1995 Bosnian war veteran with PTSD-related memory loss, faces new turmoil when his daughter is diagnosed with leukaemia. With his wife now living near the hospital, Tariq has no option but to take his autistic teenage son, Nathan, to work with him at the Serious Fraud Office (SFO) under a government scheme. His fractured relationship with Nathan takes on a new course when he discovers anomalies in the fraud investigation his father is involved in, exposing a deep web of corruption within the SFO. With $1 billion missing, Tariq becomes a prime suspect, leading to the fight of his life to clear his name.Meanwhile, ruthless men will stop at nothing to unlock Tariq’s repressed childhood memories, believing he holds the key to finding the witness of the genocide of men and boys in the Bosnian war – the man with the eagle tattoo. As the stakes rise, Tariq is pushed to the limit. He must face the burning question - what is his true identity?
Vypredané
14,99 €
Jingly Belly
Do you ever feel a jingle in your belly, a rumble in your tummy, or a tremble just like jelly? You''re not alone! In this heartwarming book, young readers are guided through the different sensations they might feel inside—whether it''s excitement, nervousness, or those puzzlingly feelings they just can''t explain. With calming exercises like deep breathing and soothing advice, it is a wonderful tool for children learning to understand and manage their feelings. Whether shared at bedtime or whenever they need a little reassurance, this book offers a comforting reminder that everything will be okay. Remember: a jingly belly may come but it will always go.
Vypredané
13,49 €
Maids of Dishonour
It is 1540. Queen Jane is dead, and Henry VIII is about to embark on a fourth marriage. New to court is Agnes Leigh, a young woman with connections to the powerful Howard family. When Henry discards his queen to marry Katherine Howard, Agnes sees an opportunity for advancement and a chance to find a husband. Henry is besotted with his young wife and showers her with gifts, but beneath the glittering surface, life at court is not as rosy as it appears. When Katherine''s sexual indiscretions are uncovered, the young women in her household immediately come under suspicion – Were they complicit? What did they know? Who did they see? With the king swearing vengeance, Agnes and her friends are in real anger. With her reputation tarnished by association with a promiscuous queen, only one man is prepared to rescue Agnes - but he is the last person she wants to marry. From the excitements of life in the royal palaces to Norwich and the scene of an armed rebellion, Maids of Dishonour navigates Agnes through fourteen years of turbulent Tudor rule until an unexpected late-night visitor forces her to face her fears and choose a side.
Vypredané
13,49 €
A Visual Autobiography
If life seems to be a series of difficult episodes, gracefully acknowledge each setback and always get ready to pick yourself back up and work through your problem. Once you truly understand the problem and accept it – then life is no longer difficult. Nombeko Mpako not only teaches art, but also survival techniques based on personal life experiences, and surmounting formidable challenges. If you surmount a challenge or difficult situation, you’re not just getting over it. You’re outdoing yourself, exceeding expectations, and overcoming the task at hand. From early life as a sickly young girl of eight, through to her mid-teens, and missing out on several years of schooling, to picking herself up and then having a near death experience as an adult, none of these things stopped Nombeko from achieving academic goals; first as an artist and then as a teaching professor. An added impulse was to use the creation process of artworks as a therapeutic endeavour. Nombeko felt a need to not only tell her life story as life’s lessons to others, but also to reflect on her life circumstances as a form of self-acceptance, embracing every aspect of her life, good and bad.
Vypredané
19,49 €
Wings of a Butterfly
Wings of a Butterfly is an unputdownable novel filled with intrigue, mystery and desire. It’s a love story that’s romantic and evocative, yet its greatest strength comes from the women at the heart of it. The novel explores nostalgia, tragedy and heartache, as well as finding absolution to move on from the past. The omniscient narrator returns to her past to embrace the thrust of adolescent love – questioning that familiar connect between the bond of friendship, infatuation, desire and obsession.Wings of a Butterfly explores young love. The novel is told in parallel time with two converging love stories depicted through the emblematic butterfly. The first is the omniscient narrator’s love for Marisa, and the second is avant-gardist Aunt Iris’s love for Uncle John. Four distinctive characters mesh and collide to create a tale of love, truth, unforeseen betrayal and adversity. Our omniscient narrator has been obsessed with Marisa since they first met as children, hankering for her lifelong friend’s acceptance but only finds comfort and consolation in Uncle John, who later falls madly in love with free-spirited Aunt Iris. The novel rides on the power of new journeys, facing painful emotions as a result of tragedy and heartache.
Vypredané
13,49 €
Why Does The Pedlar Sing
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of 'creativity', it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today's advertising is less liked and less effective than ever before.
But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we've all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again - and much more effective.
Vypredané
28,50 €
Eat Your Greens
How can we sell more, to more people, and for more money?The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour. Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and communications.
The papers are written by some of most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit. The book is curated by Wiemer Snijders, partner at Commercial Works.
Vypredané
35,95 €
How not to Plan: 66 ways to screw it up
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.
The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points.
We've been working with them to turn this treasure chest of wisdom into a practical guide. We've called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called 'How to Plan Advertising'.
The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point.
It's loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you'll find a simple 2-minute check list for how to do it better, a short case study showing how it's done brilliantly, a space for your notes and further reading for the intellectually gifted...
Vypredané
35,95 €











